As Donald Trump says, "Brag about yourself and your accomplishments because no one else will."
I disagree with Mr. Trump. Although promoting yourself and your practice is important, there are plenty of people out there who will talk about you, your practice, and how you have helped them. In this case, I follow the Dan Kennedy creed: "What others say about you and your service is at least 1000% more convincing than what you say, even if you are 1000% more eloquent." The following are three of these convincing 3rd parties:
Current Patients: You have hundreds, if not thousands of people you help each year. Every one of them should have something good to say about you and your services. Collect testimonials from every patient at every visit. It's just as simple as having your front office person give them a form and ask them to fill it out regarding their experience that day. Get their ok, and use these to promote your office.
In an insurance office I recently visited, there were 2, 4" thick binders full of testimonial sheets. With some quick math, I figured there were over 2000 in all. I wouldn't have to read all of them, but it was a great way to display these testimonials for customers to read.
Celebrities: When people think of celebrities, sometimes they get caught up in A-list names like Brad Pitt, or Jessica Simpson. These people would be great to endorse your services, but they aren't needed.
Think of local people who have some recognition in the community. Find someone like a local news anchor, musician, or maybe the mayor or a state representative. These people are a bit easier to find than Tom Cruise, and sometimes they will be willing to promote your services on the cheap.
News Media: This is the one endorsement you can control. By creating publicity through the local news media, you create an endorsement from them. This is news from your practice produced by you, but rewritten and printed for thousands of people to read. It does not look as if you wrote it yourself, so it appears as a third party endorsement. This is a great deal because this endorsement is delivered to thousands of people daily.
Action-To-Take Tip: Take some time to think about how you can utilize these third parties to maximize people's awareness of you, without you yourself telling them. Let these third parties tell your story, and they will have a big impact in your practice.
When shopping for a student loan for yourself or a family member you might find your options very limited, and sometimes very confusing. Traditionally, you have had two options. You can seek financing advice from the schools financial advisor where you or your child will be attending, or you can use the internet or yellow pages to find money for tuition, books and board.
Recently, a third option has become available to borrowers for experienced unbiased advice and funding for college. Third party marketers can answer questions about interest rates, length of repayment terms, payment size and how to deal with unexpected situations that arise during the application process thru the repayment period. Since they represent you and not the interests of the college or the lender they can recommend lenders that are easier to work with, that have better interest rate discounts and that would have better customer service. By not being tied to a particular lender or school, the third party marketer can suggest lenders that are best suited to your needs, especially long term needs as they apply to post graduate repayment.
A good example of a similar situation you currently encounter when trying to finance an education is the automobile business. You can finance your car purchase right there at the dealership. While this will make the purchase experience very smooth and “painless", the interest rate is usually higher than rates that might be found at credit unions or even banks if you took the time or had the opportunity to shop. Conversely, using a bank or lender you found in the yellow pages or on the internet says little about their knowledge or customer service, and could hinder the purchase process. In either scenario, the seller looks out for the sellers interests and the bank looks out for the banks interests, and either one is looking to make as much money as possible in the transaction.
A “Third Party Marketer" exists solely as a customer service entity. In the case of most loans there are absolutely no charges made to the consumer. The third party marketer brings borrower and lender together and is paid by the lender for arraigning a successful transaction. Most borrowers do not know that they have options in securing financing for their education, and that accepting the wrong option could cost them tens if not hundreds of thousands of dollars unnecessarily during the repayment of the loan.
For questions about existing student loans, if you or a friend will need a student loan in the near future or if you have a soon to graduate high school senior you should call a third party marketer. Remember, you education will last a lifetime, your student loans should not.
Both James Erickson & Daniel Rivera are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
James Erickson has sinced written about articles on various topics from Dental Practice, Attracting Mate and Dental Practice. James Erickson is the President of which gives Dentists a resource for turn-key dental marketing programs and dental practice marketing education inclu. James Erickson's top article generates over 33100 views. to your Favourites.
Daniel Rivera has sinced written about articles on various topics from Attracting Mate, College Student Loan. Daniel Rivera is President of Federal Student Loan Solutions an experienced third party marketer. For more information visit their website . Daniel Rivera's top article generates over 4400 views. to your Favourites.