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[D148]Definition Of White Paper

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Mankind has always given connotations to colors and other words so that it gives these words an emotional meaning as well. White for example has always been used to indicate "good" while the color black has been used to indicate "bad" or "evil". Although in real life, we can see situations where white is not always the "good" choice, such as in health where the five white poisons, white flour, white sugar, white salt, white fat and white milk are considered hazardous to our health. In spite of all that, white is usually considered "good".

Similarly black is considered "bad" although in bright sunlight, people whose colors are darker can survive longer and resist skin cancer. Also the sky is beautiful when the darkness sets in. Then we can see the thousands of twinkling stars that exist in our galaxy and the rest of the Universe. If darkness didn't set in, we would find it very difficult to sleep indeed. And without sleep, we would never survive very long.

However, "white" is still used by mankind to mean "good" and in most situations, a white witch means a good witch, one whose magick does not hurt anybody. In the story "The Chronicles of Narnia", however, the "White witch" is a villainous character. There is a 1970s rock band called the "White Witch", a DC comics Superhero "The white witch"who appeared in 1966 and a character in Jamaican folklore who was called "The White witch".

So what are the characteristics of a good witch? A good witch always thinks twice about her magickal intent. She makes her list and checks it twice (or more) just to make sure that no one gets hurt. "Black" magic, on the other hand is believed to be any ritual performed with the intent to hurt another. Black magic is practiced by people who don't realize that they can get the same effect by using positive intentions.

For example, if we are shamed by someone in our community, a white witch would work a spell so that this person who hurt us would realize that what s/he did was wrong and they would regret their behavior and learn from it. In a way, this attitude is more forgiving, solves the situation and also, at the same time, protects us from negative repercussions or the three-fold law.

However, a "black" witch would go ahead and start a curse or vengeful spell on the person who shamed them or hurt them. As a result of this negative spell, the person suffers and his/her anger increases while the witch receives three times the suffering s/he inflicted on the ignorant person. The problem is not solved and both suffer.

As we can understand, the way we deal with our problems has a high impact on our future happiness. A white witch thinks of the repercussions of each and every thought, word or action when it comes to spell working. This is the ONLY wise way to live and experience life. For those of us living a magickal life purposefully, there is only one path to go; the "White Witch" way.

When I'm researching something online, and I see a link or menu item marked "White Papers," I undergo a predictable Pavlovian response: "White paper? Yes please! Where do I sign up?"

So What's a White Paper?

White papers used to be exclusive to scientific and engineering fields. When a new finding was discovered, it was often published in a white paper. But now white papers have entered the marketing mainstream. Today, many companies (especially in the high-tech B2B sector) use white papers to educate prospects about topics pertaining to their products or services.

I download white papers about Internet marketing, search engine optimization, new software ... you name it. I download white papers about white papers, but don't think too hard about that one or your head will explode. I even have a special Hotmail account set up for my white-paper-harvesting habits.

White Papers and Internet Marketing:

Why do I download so many white papers? I'll tell you. And if you're a savvy Internet marketer, you'll immediately see the opportunity in this.

When it comes to improving my business, I'm an information junkie. There isn't a twelve-step program in the world that can cure me of that. I read three or four articles every day and spend about two hours online -- researching, reading, and, of course, hunting for relevant white papers.

And here's what it means to you as an Internet marketer. If you're selling a product or service related to my areas of interest, you could capitalize on my desire to learn about those areas. With a little effort, you could have me (and thousands like me) reading your message with rapt attention.

What Makes a White Paper Worth Reading?

Don't just throw together a bunch of old news and call it a white paper, in hopes of capturing leads. Don't repurpose the company brochure and call it a white paper. Instead, focus on putting new and helpful information into the piece.

I may leave your website, and I may ignore the emails you send to my alternate email address, but there's a magic moment in every white paper experience where the author has my undivided attention...

What happens from there depends on the white paper's content:

* If it's an outright sales pitch, I'll probably delete it.

* If it's helpful information, I'll probably read it and save it.

* If it's relevant, helpful information -- with clearly described value and an effective call-to-action -- I'll probably read it, save it, and act on it in some way.

In the latter case, I might return to the site to learn more about the subject. Or who knows, maybe I'll even call or email directly … with my real email address. The point is that white papers, when expertly prepared, can educate readers into the company's favor.

Qualities of a good white paper:

* It educates before trying to sell anything.

* It offers more than one side to the discussion.

* It's objective during the educational stage.

* It's well developed and thorough.

* It provides information that can help the reader in some way.

I'm a white paper junkie. So are a lot of "information shoppers." Use this to your advantage by offering white papers full of helpful content. Educate first, and sell second.

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Brandon Cornett has sinced written about articles on various topics from Realestate Marketing, Home Buyers Guide and Real Estate. . Brandon Cornett's top article generates over 4400 views. to your Favourites.