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[D138]Definition Of American Culture
by Tuesday Knight, Tue

Celebrities are people too, or so we've been told. Whether or not it's true, Americans love to think of them as something more than just people. We are fascinated by them. Fascinated by the choices they make, the company they keep and whether or not they succeed or fail. We watch them on the way up and watch them even more closely on the way down. We scrutinize them in every way, mindful of the mistakes they make even more than we are of the successes they create.

So why are we are so fascinated by celebrity culture? Certainly part of it is the media, which reports on their actions as though the world's fate depended on it. But on the other end of the stick, isn't it us who decides that People magazine sells more copies than Time or that Inside Edition gets better ratings than the local news?

Yes, we are indeed the ones responsible, and no one seems willing to apologize for it. Why should we? Celebrities, because of their status, have the ability to do, see and experience things we simply can't. How many posh beachfront homes in Malibu do you own? Same here. How many starlets or Hollywood hunks have you taken out for a night on the town? Ditto on this end.

But there's more to it than just the money, the cars, the mansions and the parties. Part of it is that we do want to believe they are just like we are. We're looking for kinks in the publicist armor. When we find it, we generally sympathize. Take Jennifer Aniston's split with Brad Pitt, for example. How many of you sympathized with TV's “Rachel” and bought into the theory that Angelina Jolie was a home wrecker? Now how many of you who answered affirmatively would care as much if it happened to your next door neighbor?

The reason for that is simple. We watch them. We grow up with them. We invite them into our homes every night and more often than not, they never fail to entertain. It's natural for us to care about these people we've never met, because in a way, we have met, and through their acting, songwriting or performing, we feel we know them well.


One publisher of a regional gazette that was distributed to rural residents ? mostly farmers ? decided to spice up his springtime planting issue with a whiff on wild onion, and he added the essence of the onion to his ink. The newspaper was then printed using onion ink, and it had a strong and pungent odor. Back in those days, rural subscribers always got their magazines through the mail, because they did not often go to grocery stores, bookstores, or other places where magazines might be sold. But they sometimes did not get to the post office on a regular basis, either, and those who got their mail at a post office box might let it sit there for a week or two before they went to get it. This caused many rural post offices to smell bad, as this particular gazette sat there sweltering in the boxes of small country post offices. Eventually the Post Master General of the USA sent a stern warning to the publisher that he must cease printing with onion scented ink, or be severely fined by the federal government.

But most of our experience with scented magazines goes in the other direction, and involves picking up magazines that smell like exotic and expensive perfumes from France or other fashion conscious cities. The rock star Neil Young was once asked if he read Rolling Stone Magazine, which is the quintessential publication for rockers and musical entertainment. He commented that he quit reading it back when it started smelling like perfume ? a statement on the evolution of the glamour rock industry as well as a commentary of the fact that many magazines have changed their premise or sold out, to sell ads.

But if consumers buy magazines with perfume inserts, and then go out and buy the perfume, that is a huge boon for stores selling perfume and other related items. So the concept of making reading an olfactory experience may turn out to be one of the cleverest marketing schemes in modern times. And the combination of ink and perfume is not likely to go away anytime soon, but may instead find us smelling coffee, air fresheners, or other scent-related consumer goods in the future.
Article Source : Pg. 5

About Author
Both Tuesday Knight & Jeff Lakie are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Tuesday Knight has sinced written about articles on various topics from Fundraising, Celebrities and Education Toys. . Tuesday Knight's top article generates over 9900 views. to your Favourites.

Jeff Lakie has sinced written about articles on various topics from Bankruptcy Law, Day Trading and Free Credit Report Score. Jeff is a professional freelance writer the website Plastic Surgery guide. We have lots of awesome info on the topics of
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