One of the most neglected channels through which diamond rings can be purchased is the Internet. Very seldom do ring buyers realise that it is more than possible to acquire desirable, quality rings online at knock-down prices, delivered to your door. Whilst the more traditional route may be to buy your ring with the help of a local jeweller, the online route is far more cost effective and can result in a significant cost saving on the item you choose. Whilst this does allow for enhanced quality in your final choice of ring, the Internet is by no means a foolproof way of shopping, and it does give rise to a number of inherent problems for the potential ring buyer.

Buying a ring online is a great way to save money. You could literally save hundreds on an identical ring online as compared to its shop price, and you can be pretty sure that you'll find something that's suitable on that great big shop we call the Internet. However it isn't as straightforward as order a CD or groceries from an online retailer - this is a big item of expenditure, and it's important to think about the safety aspects of the transaction as well as the benefits of the online buying process.

The best bit of advice anyone can take when buying a diamond ring online is to do so through a credit card. Credit cards offer automatic buyer protection, allowing the disgruntled customer to effect a 'chargeback' where they have not received the product in question. Whilst this is far from ideal for the retailers who are not immediately secure in their payments, it is perfect to protect customers from retailers (particularly online) who are intent on scamming and ripping off engagement ring buyers.

Secondly it is important to be wary with your personal and bank information, particularly the details shown on the face of your card. Don't let anyone see your details and be sure to type them in to secure sites only to prevent your information being used for other purposes. Particularly when you're dealing in large amounts of money as will be the case with engagement ring purchases, the Internet leaves you vulnerable to hackers and identity thieves who will stop at nothing to rip you off.

Of course, the Internet is also a good way to realise a bargain - but only if you are careful. Make sure you buy from a reputable retailer that has established a name for themselves in the offline market where possible. Look to friends for recommendations or forums online where a number of people report good customer experiences from a particular site. Always look for safety icons on any particular website from which you intend to buy, and look and verify memberships to external regulatory authorities and organisations. A bit of research goes a long way in finding an online jeweller that can provide security and value for money, and you might just end up regretting your decision if you don't exercise due diligence prior to purchase.