Solo ads are private e-mails that are sent out to subscribers of electronic magazines called ezine's. Solo-ads are written by the entrepreneur and then sent out by the publisher of the ezine to people that subscribe to the ezine. Ezines are similar to regular magazines that you get at the local store or that you have subscribed to, only ezines are found on the internet and so are called electronic.
Since the name of the game in all marketing is to get the word out to as many people as you can, so that you can make money online, solo-ads should be considered as an additional of advertising. Ways to make money online are plentiful and you may have chosen a certain product, service or program to market online, so including solo-advertising as another of your wide range of advertising methods is useful to your campaign.
Ezine subscribers are prime to open your private e-mail solo-ad when the publisher sends it out because they are expecting to receive information about how to make money online or other information from the publisher. Of course being that they expect to receive information isn't quite enough by itself to get your e-mail opened. You also want to have your headline and message written so that it will entice people to, first open the e-mail, then want to click your URL once they read your message.
Some people consider that they can simply have the publisher send out any old message and you will end up making money online fast, regardless of how the message is written. It doesn't work this way, so give some thought to your ad and write it correctly. Some simple guidelines will help.
You should recognize these guidelines because they are the same guidelines that work for other types of advertising. If you've been learning about how to make easy money online or just generally make money, you've surely heard there are some guidelines to follow when writing an advertisement.
First of all, your headline must be short, to the point, interesting, and create urgency. If written properly, the person viewing the solo-ad e-mail will actually click and open it. Once they open it, they will only click through to your sales URL, which of course should be your goal, if you've created some reason for them to click on it.
Second, your message must be relevant and enticing. The message must be brief enough that it doesn't bore them but precise enough that you've created enticement and urgency for them to want to see what you have to offer them. It's an important point to make that to make steady money online, your advertising message should not try to sell the viewer but simply entice them to click to your URL.
In conclusion, be sure to consider using solo-ads with your make money online ideas. Search out several sources of solo-ads and compare the price and the number of recipients it goes to. Choose wisely ones that fit your interest. You'll know if you've written your ad correctly if you can answer yes to these questions, ?would I want to open that e-mail? and ?would I want to click to the URL presented??
First and foremost, develop a compelling headline. In only 50 characters, you must describe your product or service in a way that draws in your readers. If they lose interest here, you’ve wasted your money and lost that prospect forever. Include descriptive targeted keywords and terms that your customers might be searching for. Avoid abbreviations, not every who sees your ad is familiar with your industry jargon.
Write a good description in the body of your ad. You have a limited amount of space, just three to five lines containing 60 characters each. Sell your business. Include only the most compelling points; don’t try to cover every detail. Describe what makes your company, product, or service special. If your product is better, mention it. If your prices are the lowest in the industry, highlight it. If your great-grandfather started the business, forget about it. Again, only include details that would entice your customer to act on your ad. Do not repeat the headline in the ad description. Avoid using industry buzzwords; keep it simple enough so that everyone can understand it.
Keep your text professional. This is your first contact with these prospects and you want to make a good impression. Don’t try to be funny or clever in your ad, some people won’t get it. Include only the information that you know customers are searching for, anything else is a waste of your advertising dollars.
Make sure your ad content is relevant. If you are offering a free promotional item, make sure it is easily accessible when people visit your site. Nothing is more frustrating than to go to a site for a free item and not being able to find it. This is a sure way to turn prospects away.
Make sure you do a spelling and grammar check on your work before submitting it. Misspellings and grammatical errors are the kiss of death. In addition, do a very slow and careful proofreading. Your spelling checker will tell you that the word “kite" is spelled correctly, even though you intended to write the word “kit".
Track and test your results. Recording the performance of each ad can greatly enhance the return on your advertising dollars. It can tell you which websites (or publications) are working best for you. This is extremely important and enables you to stop wasting advertising money on sites that are not generating prospects. It can also alert you to problems in the wording of your ads.
Using a well-designed ad can provide you with great results. But a poorly designed one can cost you customers, money, and possibly your business. May all your ads be great ones.
Both Rich Crandall & Jo Mark are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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