It you're trying to make money with Google Adsense program, there are several things that you can do in order to help to maximize your profits. Many people who try to use this particular way of making money end up quitting because they are discouraged with how little they are actually making. The fact of the matter is, if you use it in the proper way this can be an excellent way to enhance your income or to even provide you with a primary income. It all starts, however, with advertisement placement.
Far too many people place their advertisements off to the side or down low on the webpage. These are typically the ones that complain about how poorly the advertising program works. If you are putting your ads in an out-of-the-way place, they will rarely ever get clicked on. In fact, you are almost asking people to go out of their way in order to click on your ad, something that they are never going to do. It is better if you make sure that the ad is directly in their face, right at the top of the page or close to the top if you are going to get the kind of clicks that you need to make serious money.
Not only does the need to be near the top of the page, you need to make sure that it is designed well so that it will pull in clicks. One of the easiest ways to do this is to blend the ad into your page as if it were a part of it. For example, if you have a simple article page with a white background, make the border and the background of the ad white as well. This will make it blend very well into the page and if you put the links directly above the article, they will pull in additional clicks.
Of course, it also depends on what kind of ad sizes you are actually using. One of the most effective of the as sizes is the large rectangle. If you use one of these at the top of your page that blends in well, you will definitely pull a lot of clicks. What if you don't want to be quite so out there with your advertising? You can use other Adsense ads as well if you use them properly. A good example of this are the link unit ads. You can also blend these into the page and make them look as if they were navigational links leading to various parts of your website. You would be surprised with the number of clicks you can get by using this method as well.
As far as the Adsense program is concerned, it all has to do with the number of clicks that you get. Make sure that you put these ads on all of your pages, especially in the right positions and the profits will follow.
Placement of Adsense Ads ? Location, Location, Location
First off, you will not make $500,000 a year with Google Adsense if you have one site with 30 pages and 30 people visiting it a day. The people offering eBooks and memberships to that end are full of?stuff. Google Adsense is a program that produces over time or if you have a lot of visitors or sites. Now that I have burst your bubble, let me offer some advice on ways to do well with Google Adsense.
The single most critical step to making money with Adsense is the location of the ads. Most people put them down the right column or up at the top. This approach is dead wrong because of something known as ad blindness. Ad blindness occurs when you look at the same format over and over. In the case of the net, most people unconsciously filter out the ads on the top, right column and bottom of a page. After looking at hundreds of sites and results on search engines, they know those listings are advertisements. You, my friend, must avoid ad blindness.
The best way to get past ad blindness is to put the ads in unexpected places. In this case, you want to place them between the paragraphs of text on your site. Few sites due this, which is pretty surprising. This placement is perfect for maximizing clicks because it is in the natural flow of the text. Readers will inevitably read the text ads and click anything they might be interested in. This conclusion is also supported by the fact that people do not read the entire article or page on a site. They usually only make it through 50 to 80 percent because they find out what they want. If you place ads at the bottom of the page, they are never going to see them.
The second biggest issue is the type and color of the ads. First, try to stick to text link ads whenever possible. Nobody clicks banners because they are worried about getting caught in popup hell. As to color, some believe your ads should stand out while others believe they should blend in. Personally, I am with the blend in group. I try to make my ads blend into the overall color of the site and it seems to work fairly well.
Adding Adsense to your site is simple, but should be done with some thought. Avoid the top, bottom and right column of the pages. Try to place the java script in between paragraphs of text and experiment with different colors to see how it does. Ultimately, you will find a solution that returns solid click thru rates and generates revenues month after month, year after year.
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