If you have a popular keyword product ie make money online, weight loss, holidays etc, you could end up spending lots of money for your cpc and still not get a good position in the search engines.
Before you even put your ad together, you need to decide what keywords would be most effective for getting your website to the top of the search engines. The more specific your keywords that you wish to bid for are, the cheaper they will be and the more successful they will be.
For example, the keyword 'printer cartridge' would be very expensive. Unless you over bid, you will not get high enough up the page to be seen and if you do, you don't know if someone searching under this keyword is a customer or a browser. However, if you bid on the keywords 'I need a new colour printer cartridge for my HP psc 1215' then not only will your keyword bid be much lower (as fewer people are bidding for those keywords) but this seems like a highly targeted customer to me, therefore more likely to buy once they click your ad.
Although there may be fewer people typing in these very sentences, those that do are highly likely to buy. This makes it much more cost effective way to run a cpc campaign.
Once you have bid for the right keywords, make sure your 1 or 2 line ad is snappy and separates you from your competition in some way. Offering something your competitors are not offering will help set you apart from your competition. This may be a reduction in price, a focus on quality not price, something for free or a unique product. Whatever you do offer, make sure it is appealing to the buyer you have in front of you.
Make sure you test all of the ads that you use. Testing is the real secret to success. Make very small changes to your ad and see if this makes any difference to your sales. Keep making these changes until you come up with the most effective ad overall. Make sure you keep testing and recording as if you don't record, you won't know what works and what doesn't.
Google has been amply clear on this subject and yet it seems a lot of affiliates are missing the boat. The quality score of your landing page will make a big difference on Google's willingness to send you cheap traffic. The formula is all but black magic?
?Include the keyword in the title of the page and in the first or second sentence of the review.
?Repeat this keyword as appropriate to get a keyword density of between 3 and 4%. Exact figures are not what we are looking for but you do need a minimum density to establish firm relevance.
?Include a link to privacy policy, terms of service and about us. These are the most often overlooked because many people think they detract from conversions. If done right, that doesn't have to be the case and you can reap the benefits of giving Google what it wants.
Quite simply, all you need to do is make simple disclaimer type box at the end of your page. Smallish grey text with the aforementioned links. Make the links the same color as the text and format them so they are not underlined. Voila, a boring disclaimer box that doesn't attract attention but incorporates all the needed elements. For extra brownie points, include a link to your home page or an authority site.
?Get your Ad CTR up there. Choose your product well and get in for the long run. You're already putting in considerable effort so make it pay off. Test and tweak your ad until you find the winner and start out bidding high. It may seem fearful at first but you will be able to lower your bids gradually while retaining a high CTR and position. Medium to long term, you will make more money and pay less for more traffic.
Ads that tend to work well follow the same formula of attacking the product, cultivating doubt and offering free information. ?Is product XYZ a scam? Don't buy before you know the truth. Free Report Here.?
Using only these simple tweaks, your bids will go down and you will get more traffic while paying less.
Both Zoe Price & Dayjobkiller@yahoo.com are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.