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[D393]Direct Marketing Direct Mail

by Joshua Feinberg, Jos

Regardless of whether you're doing a letter, a flyer mailer, a big oversized postcard, or a standard-sized postcard, make sure that your headline hits them right between the eyes. Your message must do the same thing. In this article, you'll learn that you have to know what's causing your potential clients pain. You have to know what their deepest desires are. And you can only address these if you are targeting your mailing.

IT Marketing: Keep it Benefits-Focused

If you can talk to their niche, and give it a strong benefits focus, you will be more successful in this IT marketing effort. So you can say, “Learn how our computer consulting company saves dental offices $10,000 a year in saved expenses.” And of course, if you're mailing this to other dental office managers, they're going to be extremely interested in hearing the rest of your story. To do that, they're going to have to take some kind of action because you won't be able to tell the whole thing in your postcard.

Maybe they're going to request a free tape, a free report, a free consultation, a free needs analysis, etc., but the key thing is you have to know their points of pain so that they will want to hear the rest of the story. Then you'll deliver them the rest of the story.

IT Marketing: Focus on Your Potential Customers

Make sure that all direct mail is very benefits-specific. When I look at advertising, I often see something I call “feature-itis.” All that is talked about is the "me, me, me." You need to talk about them! Solve their problems; don't present how terrific you are. They don't care if you're certified in all these platforms or are part of all these vendor partners or know all these products or are an authorized dealer for all these companies.

They care about their problem, what you can do for them. So make sure that your advertisement is very benefit-specific. If you need to, get a disinterested, objective, third-party to look at it and give you feedback.

There are many ways to conduct direct marketing and direct mail campaigns, but the most profitable is by adopting a strategic and targeted approach. If that experience isn't available in-house then choosing a database marketing consultancy that can not only help shape your data and database strategy but take care of each individual campaign is a must.

Leeds-based EuroDirect (www.eurodirect.co.uk) offers consumer direct mail and direct marketing solutions for all types of businesses. Using specialist UK & Global marketing software and targeted data they can maximise results from your direct marketing and direct mail activities, substantially increasing your returns.

Targeted approach pays dividends

Rather than waste thousands of pounds producing literature that is scattered to all corners of the UK or even the world in the hope that it 'may' produce a lead or a customer, taking the targeted route is far more beneficial for both conversion ratios and the company's bottom line. Not only can you cut down on the amount of marketing material produced you can ensure that it falls on the right doormats.

Determining relevant market segmentation or targeting a specific geodemographic is no problem for one of the UK's leading direct marketing organisations. Using their dedicated software consumer datasets, and customer and prospect database technologies their experienced staff will take your current customer information and help you exploit it to the full. They can help you understand your customer profiles before marketing activity is even planned, allowing you to make your executions much more cost-effective and relevant to the target audience.

Take the CAMEO route to success

The secret to successful direct marketing activity is accurate customer segmentation, profiling and analysis. As experts and innovators in the field of geo-demographics EuroDirect have developed incredibly accurate consumer classifications for the UK and other countries under their unique CAMEO brand. Targeting the right people or businesses in a direct mail, leaflet drop or telecanvassing campaign no longer involves a 'hit and miss' approach. EuroDirect can help you segment and profile your current customers and identify your target market prospects. They will establish the demographic you are seeking and then assist you with the recruitment and retention of new customers.

For example, in the UK CAMEO allows accurate identification of geodemographic, personal finance, lifestyle, property and behavioural aspects of the population. There is even a predictive tool within CAMEO that can help determine the age of an individual simply by using their forename! Versions of CAMEO are also available for European and International countries.

Marketing information at your fingertips

As well as helping guide you through the maze of direct marketing EuroDirect also offers specialist software solutions to professional users. Their celebrated Microvision package and self service data cleaning and prospect data selection tools deliver easy solutions for businesses allowing the company's marketing department to take control of their own customer data and prospecting without having any reliance upon their technology department colleagues - a perfect solution all round!

All your direct marketing and direct mail needs in one place

To pump up your direct marketing to the next level have a no-obligation discussion with EuroDirect and see how they can improve your customer profiling and targeting, and allow you to take effective control of your marketing intelligence.

Article Source : internet marketing and advertising company online business

About Author

Both Joshua Feinberg & Imran Khan are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Joshua Feinberg has sinced written about articles on various topics from Adwords, Business Plan and Information Technology. . Joshua Feinberg's top article generates over 1000000 views. to your Favourites.

Imran Khan has sinced written about articles on various topics from . offers consumer direct mail and for all typ. Imran Khan's top article . to your Favourites.