Emails have gotten a lot of attention over the past several years and have been credited as being an effective, low cost way of reaching new customers. Unfortunately, the growth of spam emails has effectively crowded out legitimate sales pitches. That is why a mass mailing campaign through the post office is still an effective and fairly inexpensive way to help you generate mortgage leads. Here are a few tips to keep in mind as you put together your direct mail campaign:
1. Mail on a regular schedule The key to mailing for mortgage leads is consistency - mail on a regular schedule... weekly, bi-weekly or monthly. Check with the post office to see how to qualify for bulk mail rates.
2. Keep the letter personal Personalized letters achieve better results than a standard "form" letter. No, you can't come up with hundreds of different letters for hundreds of separate clients, but you can write in such a way that leaves out the overt business style while emphasizing a personal touch. Use a trusted mail-merge program to include the person's name, address and payment examples in the letter.
3. Fewer steps = higher conversion You can set up an answering service to take the incoming calls and forward them to you via email or fax. But you will get a much higher conversion rate if you can talk to the callers immediately. If you must call them back you'll lose clients who typically want to talk to a live person right away.
Of course, an important part of any successful mailing campaign is the way you craft your letter. Here are a few things to keep in mind after the salutation:
1. Keep paragraphs brief and to the point. Important points made within specific sentences should receive bold lettering. Use red bold letters for the most important information, particularly if you use paragraph headers.
2. Bullets are a great way to set apart important information.
3. Avoid using caps. Like with emails, it will appear that you are shouting at your prospects.
4. Times New Roman or a similar 10 or 12 point font is the easiest on the eyes. Keep your page's background clear and uncluttered. A watermark is fine, but any other marks that bleeds through your sales pitch can take away from your message.
Of course, when you sign your letter you must make certain to include your name and title. Contact information should be included within the body of the letter or at the bottom. Leave no chance of someone having difficulty finding out how to respond to your pitch!
In all, a well thought out mailing campaign can achieve great results. Work on your sales pitch and send letters out on a consistent basis. With a well crafted mass mailing plan in place, you can achieve a good response rate and grow your mortgage business.
To download a complementary direct mail advertising letter that has produced more than $2,500,000 in mortgage commissions over the last 12 months visit: http://www.Mortgage-Leads-Generator.com/a/refiletter.htm
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For we all know, if we don’t close loans, we don’t eat.
There are many productive ways to obtain leads. Customer referrals, networking groups, marketing campaigns, mortgage lead companies, etc.
But now that we are in the 21st century, a new method of marketing is on the horizon, and it is known as blogging.
Blogs have become more than just sites for gathering the latest news on a particular subject.
A blog can be used to market yourself and your product. In fact, I have been using a blog to market my product for over a year now.
The best part of blogging is, you don’t have to be a rocket scientist or computer genius to have a blog.
Just find a blogging service on the web, pick a name for your blog, as well as a template, than begin posting your information.
What kind of information? You may ask.
Information such as the products and services you have to offer and a short biography of yourself as well as a picture.
Once your blog is set up, which takes five minutes by the way, you can begin to refer people to it immediately.
You can also put it on your business card, and under your name and address on the e-mails you send.
When talking to a potential customer, end your conversations by encouraging the person your speaking with to visit your blog.
Blogs are a new and innovative way to market yourself, your products, and your services. And, its fun, so give it a shot.
Both Hartley Pinn & Jay Conners are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Hartley Pinn has sinced written about articles on various topics from Free Credit Report Score, Online Marketing and Customer Service. Hartley Pinn has recently created the "Mortgage Leads Generator" Training Course to teach mortgage loan officers 10 proven strategies for generating more than 71. Hartley Pinn's top article generates over 6600 views. to your Favourites.
Jay Conners has sinced written about articles on various topics from Sales and Negotiation, Marketing and Mortgage. Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of a mortgage resource site. You can also. Jay Conners's top article generates over 40500 views. to your Favourites.