Among design, graphics and color, the latter is the most difficult to show accurately. This is because color perception can be affected by lots of factors. First, it depends on the structure of a person’s eye. The viewer may be colorblind. Colorblindedness may vary. It can be either slight or acute. Another factor is the impact of one color to another when placed side by side. This can happen either through reflection or visual illusion. How do this happen? To make a clear notion, you can practice this: hold a bright red colored paper or object right next to a white piece of paper. Do this near a sunny window. As you can observe, the paper turns into a pastel color of red which is pink.
With regards to printing services, colors vary. Colors may not match especially if you use different printing services, some may use CMYK while others prefer Pantone colors. Colors may also vary between presses. It depends on the setup or calibration used. Thus, if your printed materials were printed on different machines or at different interval, the appearance may vary.
To minimize inaccuracies and misrepresentations, you can use or ask your printer to use the Pantone Matching System (PMS) colors. With this printing process, the exact colors of your logo or graphics can be had. You can also select from a wide array of paper choices that have different textures and colors. However, this process is more expensive compared to the 4 Color Printing and is limited up to three colors only.
4 Color Printing otherwise known as full-color printing or process color printing uses CMYK (cyan, magenta, yellow and black) inks in printing. They are printed as tiny dots called screen or line screen. These dots create a miniature rainbow of colors. If your printing job needs a wide range of colors like photograhy, you can use 4 Color Printing. One of the latter’s drawback though is that it is also limited in a way that it cannot produce metallics and very bright colors.
If you want to produce ‘match proofs’ of your colors and to ensure that the colors are close to each other, compare first the colors of 4 Color Printing and Pantone. There are also books that show how Pantone colors will translate to CMYK. These books can help you translate Pantone colors into CMYK so that your print jobs can be had in the most economical way.
Colors can capture the rage of an individual’s zeal and let him get lost in it. Be sure to keep your colors teasing and haunting!
Maybe you are looking to have professionally printed brochures for your business. Why struggle with your home printer and panic while you search for just the right kind of paper for your brochures in your local office supply store? Instead, you can specify the type and size of brochure you desire and have your business brochures professionally printed and delivered right to your door. Of course, you will be required to specify the number of brochures you need and will be sent a proof of your brochure once it has been printed.
Perhaps you are in need of business cards. Again, professional printing could be just the thing you need. All you need to do is advise the printer what you want on your business cards, what design you like and within a few days you can be receiving your professionally printed business cards in your mailbox. With business cards, you will have the opportunity to select different styles and layouts from a number of templates offered by the printing professional. Finally, the printing professional may require that you purchase a minimum number of cards before they agree to produce them: typically the printer sets a limit of a minimum of 500 cards, but some printers will print as few as 250 cards at a time.
If your business is in need of catalogues, again a professional printing company can help you. You can give the printer all of the specifications for the catalogue with the layout and easily have them printed in no time whatsoever. You will be required to select the weight of paper you desire, to specify if you want black ink or colored ink, whether or not you want a glossy or matte finish, and what shipping method you prefer. Bear in mind however, that some printing professionals have a page limit on their orders. In other words, they will not accept orders under a certain number of pages. Once your catalogue has been created, they will send you a proof to look at before the actual work commences.
Other products that you can purchase from a professional printing company include customized stationary, postcards, greeting cards, booklets, posters, artwork, calendars, envelopes, presentation folders, statement stuffers, advertisements, flyers, CD covers, newsletters, bookmarks, note cards, door hangers, rack cards, wedding invitations and more. Thus, printing professionals offer a variety of services for a number of occasions. Whatever you need, check with your local printing professional to see what kind of services they offer - you may be surprised to find that they can handle your job quickly and with ease.
Both Maricon Williams & Michael Russell are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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