[D374]Digital Signage Expo 2009

The Telepresence did not wait for digital signage networks to be deployed. It is an anthropological data. But the movement that is growing today, the proportion carnal expressive in the canals is very readable. The handwriting, the first transport distance of language, in the extreme formalizes corporeality of the author, not letting come through and through calligraphy. The expansion of the printed realize that the invention of writing announced only as an abstract promise: the formation of communities of readers scattered over an area and gathered by the same livres1.

The immediacy of oral transmission-without-responsiveness is achieved through the telegraph. With a phone, which treats voice channels and hearing, the simultaneity of the issuance and receipt wife a little more the model of communication “face to face"? The issuance of the image, and its reception instantaneous load the relationship of a visual dimension inescapable. On digital signage networks new ways, for the first time, a collective, possibly anonymous, recalling the exchange multipolar groups gathered in one place and breaking with the pyramid model of massmedia. Finally, in the wake of the Virtual Reality televirtuality immersing them in the same virtual space. She added the channel to sign visual and auditory channels and opens the exchange kinesthetic.

Finally talking about the great forgotten imitation body: the smell. Some odors may be broadcast over the web, through "ismell", a small box the size of a speaker that plugs into the computer. This device contains a series of basic odors that can be mixed at will to create new scents and allows perfuming sites, mail, interactive games, movies during navigation. But the return of the smell is not primarily a technical problem but rather cultural, smell has been pushed back from our visual culture and hygienist, even puritanical.

The common shares of the "here and now", the core model of the human relationship, and transposes into space and becomes the reference of remote communication. Such sharing, as we know, is not limited to the exchange of signs verbal and non-verbal. It is woven gestures, body contact or potential concrete and joint manipulation of objects. This dimension "haptic" (the Greek haptein, touch) fighting affadissement inevitable constraint of a communication that does s'extérioriser than in the text, sound, image without being able to rely on a physical interaction, direct or indirectly. The issue is no longer just communication, but relational. It is no longer transmit information but to create the conditions for a mutual sharing of a universe.