Using solar; water and shake powered products such as Solar Flashlights helps keep batteries out of our landfills. Annually, nearly 3 Billion batteries are used and then thrown away by American households. Using biodegradable products reduces landfill build up.
GREEN FACTS: According to the Container Recycling Institute, Americans used 4 billion pounds of plastic in the form of bottles in 2002. The main culprit is 'use once & toss' water and beverage bottles. It takes a plastic water bottle 700 years before it starts to decompose. Why not 'Go Green'...use a reusable Polycarbonate Sport Bottle from MyLogoImprinted.com instead.
The average American family of four tosses out approx. 1,500 plastic bags a year. Each one can take up to 1,000 years to decompose. Most of these bags are not biodegrading; the plastic slowly breaks down into smaller components until it leaches into the soil or water. Paper bags are biodegradable but the energy, chemicals, trees and water consumed to recycle them is a drain on the environment. Why not 'Go Green'...use reusable non-woven bags, organic cotton bags, and natural jute bags for everyday use as you grocery shop or go to a business tradeshow.
Since there are lots of ways to be Eco-Responsible and use 'Green Products' and it is not always clear what makes one approach better than the next, listed below are qualities and questions to help inform you on what makes a product eco-friendly.
Recycled - materials destined for disposal are reclaimed and converted into new products such as Polycarbonate Water Bottles, Non-Woven Bags and Reusable Grocery Bags.
Bioplastic - what percent of a product is made from a renewable resource so you won't be mislead.
Organic - what percentage is organic so you will not have to guess
Natural - knowing when a product is made from materials and exactly what the ingredients are.
Reusable - what products were created with intent to be used in place of a disposable item.
Creating innovative 'Green Products' for the future will be important by finding new ways of utilizing recycled materials that can corporately impact your business as well. Many corporations are taking up the call of being responsible by requesting eco-friendly products and giving them away as marketing tools to let you know they are being responsible when it comes to promoting there company and taking-up the call of making sound environmental choices.
If we combine all of our individual and corporate efforts, together we can make a difference to our World today and more importantly we can make a difference to our future!
There are many different types of business organizations that can benefit from the use of custom promotional products. Real estate agents often hand out printed notepads to past, current and prospective clients, for example. Businesses that range from auto shops to financial institutions often use promotional pens that have their brand name and contact information printed on them. Custom promotional products can be useful for bringing attention to an event, a new product, an added service, the physical business location and even for employee recognition.
Before investing in any of these custom promotional products it is important to consider the target audience who will potentially be receiving the items in order to provide something they will actually want. If the target market is very active, for example, imprinted water bottles with the company name can make great advertising opportunities. Promotional tote bags, on the other hand, might be better for an eco-friendly crowd because they can be used as cloth grocery sacks. Almost anyone can use promotional pens and printed notepads, so when all else fails these are typically a good choice.
With the help of catchy taglines, clear contact information, branding and good positioning, these products will definitely allow a company to increase sales, awareness, foot traffic for events and even employee morale. It is important to consider the market potential and choose products that will present the highest quality branding opportunity. Proper placement of names and logos, as well as the use of colors and fonts on products or labels, should also be considered.
Being able to give the public a chance to bring home something that represents your company is a daily reminder of what you can offer. With carefully chosen and designed custom promotional products handed out to target audience members, it's possible to utilize the advertising dollar for maximum results.
Both JayPowers & Grojan Fabiola are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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