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Arton 5th is recognized as
Itis a rarity these days to come across a company or individual who invests asmuch skill and talent into their work as they do passion and common sense. Ametaphorical crossroads of unique perspective with natural sense of design.While most of us struggle to meticulously harvest our passions at anymetaphorical intersection, it's not a rarity when you're Joe Sigel, founder andowner of
ARTon 5th's custom frames are ?museum quality,? but, as Sigel himself points out,unless you are going to a hobby shop, most custom frame shops will give youquality work. What differentiates ART on 5th from other frame shops andgalleries is their unique approach to each piece, with an eye to uniqueness andenhancing the artwork with the frame. Each design is specifically developed forthat particular piece
Acommon mistake made at many shops and galleries is the choice of colored paperfor the mat. Most framers are trained to match the color of the mat to adominant color in the piece. This mistake is made due to misguided trainingthat ingrains the practice into their design instincts. ART on 5th hasexperienced its profound success through the use of neutral toned mats andliners to provide a neutral space around the piece, focuses instead on matchingthe dominate colors of the piece in the actual frame itself and the overalltheme of the artwork. Seeing is believing. When customers pick of theirfinished framing from ART on 5th, it is not uncommon to hear exclamations ofshock as to how great their piece now looks.
Likeso many other successful artisans, it is the little things that help distinguishART on 5th's custom frames from the rest. For example, ART on 5th uses acrylicinstead of glass, making the final product more durable, affordable, lighter inweight, and last longer. They also use Kevlar cords instead of wire on theback, due of its strength and durability. This also prevents any accidents thatwould otherwise be caused by the wire rusting or un-brading. These small stepsin custom framing, along with their unique approach to matting and their designsense in selecting the frame itself, combine to produce original framingconcepts that greatly enhance the art itself.
Sigelhas been balancing his experience, knowledge and passion for eleven years atART on 5th, located at