They had first observed the game a year before. They loved the fact that while the game was fun it also provided a perfect tabletop feature for their home adding a unique aesthetic to their home.
As they had remarked positively to their hosts about the game the year before so had many others as the one-of-a-kind game eventually graced their own table. As a family gift to themselves they conducted an online search hoping to find and purchase this unique game.
Their online search led them to a couple in Utah who handcrafted this game. The husband made the board out of the specific wood type of the customers choosing and supplied game pieces that fit their d'cor or preference.
The wife utilized a toll free number to access the company and was surprised to reach a grandmotherly voice that was profoundly interested in the specific needs of the family. It seems she and her husband make these games and travel to craft shows and other events to sell them. The online store was a relatively new idea for them.
The personal attention this couple received has allowed them to pass along the wonderful experience they had in making the purchase while visitors enjoy the game and the craftsmanship behind it.
I love hearing stories like these because it serves to prove what I have advocated all along ? a pronounced dedication to customer service will make it possible for individuals to?
1) Have a positive purchase experience.
2) Enjoy the seed of trust in their dealings with a company.
3) Feel a better connection with the business.
4) Tell others about a wonderful product and the people who produced it.
This couple will say that this game was one of the best gifts they purchased although they had more expensive gifts under the tree.
They may forget the new laptop, dishes or shirts, but they will remember the story tied to the purchase of a game that will remain the center of conversations for holidays to come.
Why? Because the proactive approach to customer service along with a story that can be passed along will make this ?game? a potential family heirloom. And it won't even be because the game is inherently valuable, but the emotional attachment will be strong enough to cause the game to remain cherished for a very long time.
If this all sounds a bit like hogwash think about something you may have in your own possession that contains a story you can easily and readily share with someone else. It could be a gift from your grandfather that contains an emotional attachment that can be shared in the form of a story. It could be a dresser that has been passed down from one generation to the next with one or more stories to share with family.
We all have personal stories we are inclined to share with those who will really listen. As a business owner a personal approach to customer service could provide a story that will make your product cherished and your company trusted.
People who are new to local businesses are very passionate in establishing themselves in midst of stiff competition. What is required is not just sufficient capital but also experience. A well planned marketing campaign on an economical budget is also a vital part of business management. These days custom made local business marketing campaigns are available over the Internet, with just a click away.
Traditionally, business cards are distributed as one of the inexpensive ways to advertise and market the products and services of a small business. But nowadays, Internet savvy customers and business owners are using local marketing techniques.
Through the Internet, it is very easy and economical to submit local business articles. Apart from these, local article submissions and local marketing press releases can increase traffic and lead potential. To lure customers away from competitors, small printable coupons can be issued by the business owners.
Advertising in profile directories provide the biggest bang for the buck. Low cost advertising can be provided and profiles are usually flat rate. Contextual links can increase traffic in this way and ensure a high volume of clicks via organic search traffic.
Advertising on the Internet can ensure your website reaches millions of potential customers at a portion of the cost of traditional advertising.
Before looking for appropriate advertising possibilities, organize an advertising budget. If the money is simply not there for a large-scale advertising campaign, there are numerous online advertising alternatives that are economical and effectual.
Where to place your adverts should be given serious consideration. If you sell a certain sort of merchandise, carry out some research and purchase ad space on websites that offer complementary goods or services that are related or similar to what you sell. If you want to reach a broad range of customers then a popular general interest website is a good place to begin.
It is important to get your business listed. This might sound easy but means you have to visit a number of websites to achieve it. The three big search engines, Google, MSN and Yahoo!, should be the first places to visit. Present your website to each engine and then visit go to the local sections and give the business information. Information can be submitted regarding your business, including hours, services, payment methods and descriptions. As soon as the application has been processed, your business will show on Yahoo! Local maps and in searches that links to your description and type. Google works in a similar way through its Local Business Center, and MSN partners with Citysearch to produce local information. Basic listings will be free of charge. Try to ensure you get your website into every free directory and on every listing service available as you never know where your customers will come from. Local newspaper websites can be clever and inexpensive places to post advertising links. As well as local customers browsing the ads, they are often indexed by search engines thus giving another route for people to locate your site.
Both Scott Lindsay & Henal Patel are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Henal Patel has sinced written about articles on various topics from Customer Service, web development and Marketing. Henal Patel is a partner of J&H Web Technologies and created , a local business search engine offering the opportunity to online marketing through a. Henal Patel's top article generates over 22200 views. to your Favourites.