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[C1359]Customer Expectations And Perceptions
by Elsabe Smit, Els
Let's look at what happened here. You had particular expectations that were not fulfilled because your expectations were unrealistically high. You attached an emotional value to the outcome, and you focused on the emotional value rather than on the outcome.

The outcome was not equivalent to the emotional value that you attached to it, and as a result you attached a different emotional value to it, namely disappointment. You did not accept the outcome or actions for what they were worth, but discarded them on the basis of an emotional judgement.

Then there were other occasions where you felt that something was a chore and you did not really look forward to it but did it anyway, and it turned out to be quite enjoyable. Why would that be?

In this instance you were not emotional about the action or outcome. You focused on the action rather than on your emotions, and you were in a much better position to be in the present and enjoy the moment.

There are a few issues here that we need to understand. The first one is about the process of creation. We all create our own lives and our own destinies all the time. We have thoughts. Those thoughts are put into words and the words are put into actions. There are many things that we do without even being aware of this process of creation. For example, why did you get out of bed this morning? Did you wake up and think what shall I do today, and weigh up your options, and then choose to get dressed and get on with your daily routine? Of course not. But at some time in your life you made a decision about every aspect of your daily routine and that is why the thoughts became actions that you feel comfortable with and that are acceptable to you.

We go through this process all the time. Sometimes it is a conscious process, for example when we feel it is time for a holiday. We decide on the dates and the destiny, and we make the bookings. Then we build up anticipation and we thoroughly enjoy the holiday.

At other times the process is not conscious, for example when you have to visit a parent that you do not get on with. You feel it is your duty to go and visit, and you do not realise that even thinking about it is a conscious thought that you expand after discarding other options. Then you anticipate the visit in the light of previous visits, and you add your emotions to the process. The choice that you made then becomes an ordeal that you need to get on with. You do not even consider the option of experiencing a pleasant visit, because you take a whole suitcase of emotional baggage with you. Is it then such a surprise that the visit turns sour - again?

Another issue to consider is what I shall call a time lag. The kabala teaches us that we only see 1% of who we really are. The other 99% of who we really are is invisible and often we are not even conscious of that part of ourselves. The thoughts that we are conscious of have already come to the surface from our subconscious by the time we become aware of them. Then we start to put those thoughts into words, and eventually the words become actions. Our actions are simply visible expressions of our unconscious self, or our souls.

The most challenging parts of our unconscious are the parts that we learn from the most and that we grow from spiritually.

Once we become aware of this time lag, we are more attuned to our own spiritual growth, and we become far more forgiving towards ourselves when we know that a challenging experience lies ahead of us. Instead of getting so involved with the emotions that are elicited by the experience, we become aware of the emotions and we can question why they are there and learn from them.

Then we stop looking forward to something as if that incident owes us satisfaction, and we stop dreading future incidents as if those incidents are already bad simply because we are planning them. We start to understand that we create all of our own experiences, and we also choose what emotions we want to attach to those experiences. We then consciously create different experiences and choose different emotions and our lives are much more balanced.

That brings us to another issue, namely balance. The Universe is in perfect balance. When we choose strong emotions as a reaction to a choice we make, we in effect guarantee that we will experience the opposites of those emotions as well, because the balance will be there.

That is why something you are really excited about often turns sour, and something that you do not look forward to is often quite enjoyable.

How can we use this knowledge? By remembering that we choose our experiences and also our emotional reactions to those experiences. We first create our experiences in our minds, and then they materialize, and therefore we need to be aware of our thoughts and change them where necessary. And finally, whenever we choose a positive emotion, we must be prepared to experience the opposite emotion as well, because the Universe is in complete balance, and we cannot change that. We can only use this knowledge to our advantage.

1. Can you guarantee me a front page Google listing? No. And neither can anyone else no matter what they say in their ads. They see these ads all over the web that promise top listings in Google in just 30 days and such. Any company who makes this claim is a scam.

Yes I said scam. If someone who owns an SEO company and is using this type of ad wants to debate this with me I'd be happy to set up a web conference and record it for everyone to view on my blog. Come prove me wrong and everyone will see.

2. How long will it take to get my website on the front page of Google for my keywords? I would need a crystal ball to answer that question. The number of variables is astronomical.

The number of competitors for your keywords, how well those competitors are doing with their own SEO campaigns, and how long your competitors have been online or age of their domain name, are just a few of the factors we have to include in predicting how well you might do in the SERPs.

No one can give you a timetable, likely not even someone who works for Google.

3. How long will I need to do SEO? As long as you do business on the web, you will need to continue with search engine optimization and search engine marketing.

SEO is not a one-time deal. It is an ongoing process. You will always need fresh content. You will always need more relative inbound links. You will always need someone that will stay on top of changes in the market and to respond to results.

Let's say we do your SEO and in 3 months we get you to #3 in Google for your top key phrase. Wow! We did our job! You don't need us anymore right? Sure, right up to the time your competitors ramp up their SEO campaign just as you did and overcome your position in the search engines.

If you own an offline company and you do an ad campaign on TV, radio, and in the newspaper and it brings in a lot of traffic to your store for the month of July, do you stop advertising in August? I would think the answer might be no. So why would you stop an SEO campaign that is having success?

SEO is a business expense you need to factor into your budget if you want to do business online. It is as simple as that. No ifs ands or buts. SEO is essential to your online success.

4. How long will it take you to come up with an SEO strategy for me? There are a lot of SEO companies who will give you a plan right now. They have set packages. They do A, B, and C for x number of dollars and they will throw in D, E, and F for just a few dollars more!

The problem is that there is no one-size-fits-all SEO plan for anyone. SEO companies who tell you to choose from their preset SEO packages are not going to do the best job they can for you. They are trying to make a sale. They know that having preset packages helps them close more sales and that is exactly why they have them ready for you.

Every client is unique. Every website is unique. You face a different set of obstacles than other clients. You have a different budget to work with. The level of your competition is different. The number of inbound links you already have is different than the next client. The content on your website is different. I have been doing this for 13 years and have yet to find two clients who were in the same exact situation.

As a result, a good SEO Professional will create a plan that fits your needs and that fits into your budget. He or she has to prioritize each task depending on your exact situation.

It takes time to research what keywords you should be targeting, research how well you rank for those keywords currently, research the competition you have for each of those keywords, and figure out the best way to help you with the budget you have set aside for SEO.

You may have to wait a week or more to see what the roadmap we create for you will look like. Many clients do not have the patience and end up buying some preset SEO package somewhere. I usually hear back from that same person 3 months later after nothing has improved and they have even less money for SEO.

Give us the time to do the research and we will create a plan that works.

I'll address more frequently asked questions in another article. Right now I have a roadmap to build for a client before they wake up and drive to their office this morning. Until then .. .

Article Source : natural self improvement

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Both Elsabe Smit & Chris Mcelroy Aka Namecritic are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Elsabe Smit has sinced written about articles on various topics from Religion, self improvement and motivation and Religion. Elsabe Smit hereby grants a NON-EXCLUSIVE license to any and all persons and entities to copy and reprint any article she posts as long as the article is left IN-TACT and UNALTERED and proper credit is given to her as Author.Elsabe Smit is the author of t. Elsabe Smit's top article generates over 165000 views. to your Favourites.

Chris Mcelroy Aka Namecritic has sinced written about articles on various topics from Search Engine Marketing, self improvement and motivation and Computers and The Internet. Visit or visit the. Chris Mcelroy Aka Namecritic's top article generates over 27100 views. to your Favourites.
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