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[C1367]Customer Service Training Business

by Mansi Gupta, Man

One of the most important aspects of running a successful business is customer service. In the business world, you will be competing with possibly hundreds of other companies online or just in your community. Each of your company's products may have similar offers and the price may also be the same. There may be products that are cheaper in your shop but there are also products that are cheaper in your competitor's shop. With such tough competition, it all boils down to customer service. This is the hidden aspect of the business that cannot be easily understood or copied from any other company.

So how do you provide excellent customer service? There is no specific answer to that question. There are a lot of factors that you may have to consider before you can actually proclaim that your company provides good customer service. It is a bigger challenge to give the best response to your customer especially when the customer is irritated. But they have all the right to complain and protest if your service and products are not up to their expectations.

To run a business along with good customer service involves establishing an after sales support. Your relationship with the customer does not end after a sale transaction is completed. The goods that they buy will tell them who you are. We are not talking about warranties here. We already know that they can just change that if there is a manufacturing defect in the product. A good after sales support is not only changing defective items but offering repairs when the product crosses the warranty period. That could be a drag since you need to train and update your employees with handling such issues, but it is really worth it when people know that you are helping them with any problems they have with the product they bought from you.

Good customer service traits should also start even before the sale. The customer is already interested in the services or products that you offer but there are lots of brands to choose from. A good business will not only get the customer what they want, but will also try to recommend good products for them. This is a very delicate issue since you do not want to offend the customer's right to chose. They might perceive that you think they do not know what they are purchasing. To prevent this, your employees should know the pros and cons of each product. If they know these things, they will have the confidence to recommend and talk to the customers. It is a great connection that will create loyalty and confidence among your customers to buy from you again and again.

Presale and after sale support are the two traits each business should have. There are companies that bank on this idea. Even though they may charge a little bit more, it is all worth it. People want products that have better support than cheap products that are easily broken and have no support available.

If you already have a business, better start educating your staff about this. A good reputation is hard to establish so patience and persistence is very important. Customer service cannot just be built overnight since it requires a radical transformation of how your service staff act and behave with the customers

Absolutely.

Most all marketing specialists will tell you that "The average business spends six times more to attract new customers than it does to keep old ones." That says a lot about the importance of putting the customer first.

It has become more and more common to see customer service lacking in both small and large businesses. The business either is growing faster than they can provide training to their employees, or the company is not established on the right qualities.

This has become such a problem that there are many experts and authors that try to offer paid or free advice and tips. There is an article by Jill Homer titled "Tips for Curing Bad Customer Service".

Jill describes the typical scene where a customer steps into a store and wants to know where to find a certain product. In the example, the employee is busy and does not want to be bothered, and so gives the customer a short answer and continues whatever she is doing without even giving the customer eye contact.

The customer kindly persists, and so with obvious annoyance in the voice, the employee begrudgingly turns around and points the customer in the general direction of the product's location. But instead of purchasing the product, the customer leaves the store, frustrated, vowing to never return again.

Jill goes on in her article to give some tips on how to train yourself and your employees to have a different way of thinking and acting that will put the customer first.

Art Waller, Regional Department Head for Utah State University says to “Never, never, never ignore a customer”.

I can think of a lot of examples of where I was either personally given poor customer service or heard from a friend of mine about an example of poor customer service. I always check the internet reviews of any hotel before I stay there and if there are a lot of negative reviews, there is no way that I would stay there. But any business can shoot itself in the foot by providing poor customer service, especially in this day and age of the internet.

I will not point out more than a couple of examples, since I am sure we have all seen someone get burned at one time or another, but one example that I found online with a quick search online was of a customer who was cheated of their money through a company called Medtexx, where the company was unwilling to provide a refund when the customer did not like being swindled. But the company wanted to keep the money instead... which will probably lead to their eventual downfall. Apparently this person was not the only dissatisfied customer, according to the BBB reports for the past couple years. If your company or business were to be this far in the danger zone, then the best thing that you can do is to go back to those customers that you wronged and personally try to make amends and see how you can make it up to them to make them happy.

I purchased auto parts through one site on the internet where I would most definitely return, just because they bent over backwards to answer any of my questions and they even called me up to follow up with my order a month later.

One of the very most critical points of a successful business is good customer service. Utah State University showed recent findings in customer service. The average business only hears from about 4 percent of its dissatisfied customers. The other 96 percent quietly go away.

This is quite dangerous for any business because if a dissatisfied customer can not share their complaints with the business, then they will share them through other means such as friends, family and neighbors.

Statistics show that the average dissatisfied customer will tell 8 to 10 people about their problem. One in five of those will share that with 20 others. So you can see how repeated offenses of poor customer service can quickly snowball into the downfall of a business.

It does not matter if you are the owner of a large utility company, a popular soft drink company, an airline, a sports store, or of a start-up hot dog stand, customer service should be of your utmost concern. All too often, we see where an employee just decides to ignore a dissatisfied customer with the hope that it will just go away. The employee mistakenly thinks "oh well, what is the loss of one customer?" However, the problem is that poor customer service, just like good customer service, will be shared with all of their friends until the business fails or flourishes.

Article Source : Interview Questions Customer Service

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Both Mansi Gupta & Kevin Corazza are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Mansi Gupta has sinced written about articles on various topics from Tax, Business and Finance and Vacation. Mansi Gupta Recommends that you visit for more information on. Mansi Gupta's top article generates over 90500 views. to your Favourites.

Kevin Corazza has sinced written about articles on various topics from Customer Service. is an online freelance author from California who likes to skateboard, play jazz music and study technology and business. For an example of poo. Kevin Corazza's top article generates over 1000 views. to your Favourites.