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Your Online Guide » Ideas for Marketing » Guide To Marketing

[A210]Active Directory Service Interfaces
by Jay Gaulard, Jay

An online website directory service is a website that features every type of business imaginable. From dog food to florists, all of the business websites are neatly categorized into headings and subheadings.

The category system of organization helps the online website directory to be as user friendly as possible. It offers up a wealth of information in a manner that is easy to understand.

It is important for web surfers to find the information they desire quickly and easily. Website directories are constructed to make a visitor's experience convenient and hassle free. The pleasant experience a potential customer encounters when using a website directory will directly affect their overall impression of your business.

If you are affiliated with a directory that is well-designed and easy to use, it makes your business look professional. If you are listed on a sub-par site that is cluttered and chaotic, it will make your business look unorganized and give a bad impression to your potential clients.

Often, the best online website directory service is one that listens to the needs of its visitors. For instance, if a web surfer sees that a new category is needed for a certain group of businesses, the website should make it easy for them to submit their suggestions.

After all, their ease of use on the website translates into web traffic for their valued advertisers. Make sure the online directory you choose to list your business with cares about the satisfaction of their visitors.

Many online website directory services also allow their users to rank and review the websites they frequent. If you have a particularly good website, listing it on a directory service is a must. It will earn you the positive feedback that your online content deserves.

Another convenient feature that is offered by a good online website directory service is a search tool. Imagine if a potential client was looking for your website through the directory, but couldn't remember the exact name of your business. The client could simply go back to the directory and type in as much of your business' name as could be remembered.

Because there are far fewer competitors listed in an online website directory than in a huge search engine, clients are far more likely to find your website again. In this manner, an online website directory service makes you easier to find online than lots of the competition.

In fact, some directories offer more than a simple, standard search feature. The best directories offer an advanced search option, sometimes called a power search, that allows visitors to search by a person's name, e-mail address or business category. This is very useful if a potential client can remember your e-mail address, but not your business' name or phone number.

Often, you can add your business' website to an online directory service for free. The directory will provide you with a backlink to your website at no cost to you, just like registering your domain name for free with the major search engines. So, if there's no charge, listing your website on a directory is a no-brainer.


When I first set up my website the first thing I found out when it came to SEO was that you needed to submit your site to the Yahoo Directory and dmoz.org. These were supposedly the listings you had to have if you wanted to get high rankings on the major search engines.

So I duly submitted my listing paying the 299.00 fee and surely enough seven days later I was listed. Job done, great. I was on my way to that elusive Page 1 ranking.

As my business grew and I began to achieve that Page 1 ranking I was aiming for the description and listing I had with Yahoo Directory had become limited. My business had grown geographically as well as expanding in terms of product.

I wanted to change my listing and description to match and reflect my successful growing business.
Needless to say and I know you have probably read a thousand complaints similar to mine, I got nowhere. You fill out the form to request a change and wait and wait but nothing happens.
You do not even get an auto respond e-mail to say that Yahoo have received your request and there will be a delay because of the volume of people requesting a change.

You get nothing.

Well enough is enough. I am not going to pay for something and get nothing in return. They are quick enough to take your money and get you listed in seven days. Maybe all the staff at Yahoo Directory do all day is count their money and list new sites.

I have cancelled my Yahoo Directory listing. I did it over a month ago and yes you guessed it, they still have not gotten around to removing it yet!

When they do remove it I am hoping it will not affect my Page 1 status on Google. I have heard rumours they were taking its relevance out of their algorithm. We shall see.

I do urge all those of you who are not satisfied with the NO SERVICE policy to make a stand and refuse to pay. Its time to stop being bullied into making a payment for something that provides no service.
They say the internet can move mountains. Here is a mountain that needs leveling for its complacency.
Show your support by publishing this article and stop paying for Yahoo Directory listings
Article Source : Fashion Design And Marketing

About Author
Both Jay Gaulard & Neil Ebsworth are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Jay Gaulard has sinced written about articles on various topics from Pets, Used Car and Marketing. This article was written by on behalf of http://www.experato.com , a popular
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