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[C1356]Custom Trade Show Booths

by Patty Stripes, Pat

If it were back in the day when people still used adding machines with paper, your office would be filled to the ceiling with literally miles of that little paper ribbon, you've run the numbers so many times. No matter how many times you've run them, though, there just isn't enough money for a new trade show booth.

Before you give up and allocate what budget you do have into another round of direct mail - that won't get results -, consider renting a trade show booth.

Yes, renting has many advantages beyond just saving you money on the initial trade show booth purchase. For starters, if you don't currently have a trade show booth, then it's a safe bet that you haven't done any, or at least very few, trade shows. Renting a booth can give you an opportunity to give trade show exhibiting a trial run, so to speak, before you make a major investment in a permanent trade show booth. You can learn the ropes of trade shows without spending a mint to do it!

Plus, this not only means you get to learn the ropes of trade show events with far less of an investment, but (shh!, don't tell anyone else) renting a booth gives you a chance to go and see what everyone else is doing-and gives you a bird's eye view of seeing what really works and what doesn't before sinking a ton of money in a booth that you'll be using for a long, long time.

It also will keep you from ending up, by accident, of course, with a trade show booth that fifteen hundred other people have. That's the last thing you want for your trade show booth! You want to stand out, not get lumped in with everybody else which will get you yawns, not sales. You want to be different from the crowd, and by renting a trade booth for your first few shows, you'll be in a great position to do something unique with your own booth.

Renting also gives you the advantage of not being stuck with a trade show booth you don't want if you should decide for any reason that trade show events are not for you. And trade shows aren't for everybody, that's for sure. Trade shows involve an incredible amount of work when they're done right, but the results are more often than not well worth your tired feet and aching back!

When operating a trade show booth, you have to do things that will make customers want to look at what you have. That requires you to be very creative, though. If you're not creative, then you're going to be doing the same exact things that everyone else is doing. If that's the case, then you're not exactly going to stand out amongst the rest. You're going to be ignored just like the others who have not used their imaginations.

So what should you do to really make your trade show booth look really interesting? Try doing special things for your customers and dress up your booth to the point it cannot be ignored. That doesn't mean that you need to paint it hot pink with neon green letters on it that say "Come to by booth and see my goodies." You don't want your booth design or even your other ideas to seem desperate. You just want your customers to enjoy what they see and have a great time.

Giveaways

The way to a customer's heart is through giveaways. People like things that are free. You can even go as far as giving away bags of popcorn or items such as pens, pencils, key chains, mugs, and so much more that has your logo on them. If you give them something with your logo, then you are giving them a constant reminder that you exist. To them, they are receiving something free, but when they look at that item they will remember that you have something they need.

Here are some other things that you can do to make yourself stand out and attract more visitors to your trade show booth:

- Play games with your customers. Have a spinning wheel that they can spin to win a price. You can give them gift certificates that they can use toward a purchase at your booth or you can have prizes lined up.

- Have things for the kids. Something as simple as a balloon will make their day. Parents will appreciate anything you give their children to keep the kids pacified. Rent a helium tank, buy some balloons, and you're in business. If you really want to make the balloons work for you, then you can have some printed up with your company logo on them.

- Do a raffle for a particular product that you're displaying at the show. Let the customers know that you're doing it at a certain time and let them know that they have to be present to win. That means they will come back to your booth. If they didn't buy anything the first time, then perhaps they will the second time.

The booth

The booth itself needs to be dressed up for your customers. You have to be really creative with it to make it stand out amongst the many others at the trade show. This means using stage lights to highlight certain items. You may even wish to have special flooring around the booth so that the customers feel like they're walking into an actual store and not just a booth. People who feel like they are in a store environment are more likely to feel comfortable being there. They feel like they are not amongst many people, but that they are free to browse as they please.

You can also use a booth with a curved wall. These types of booths are very unique and they certain gain the attention that you wish to have. Incorporate all of these elements to have a trade show presence that will dominate on every level.

Article Source : Trade Show Booth

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Both Patty Stripes & A Nutt are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Patty Stripes has sinced written about articles on various topics from Trade Show Booth, Marketing. Patty Stripes shows you how to pull off unimaginable marketing success with the help of your trade show booth. Visit/ and read. Patty Stripes's top article generates over 1300 views. to your Favourites.

A Nutt has sinced written about articles on various topics from . Create-it Displays offers and that ar. A Nutt's top article . to your Favourites.