We have seen or heard of some of the most brilliant as well as the most outrageous things in our lifetime. Some of them turn out to real dampeners in the name of innovation while some go on to become the ultimate show-stoppers. The idea, of course is always to appeal to the masses in the best way possible, and creativity is the safest bet in achieving the desired goal. Mobile phone manufacturers understand this issue too well to frequently tinker with their creative impulses and stay active in a fierce competition between each other.

In a bid to outdo fellow competitors in one of the most flourishing industry today, South Korean mobile phone manufacturer LG has released one of its most prized products yet. Born out of a history making collaboration between the famed Italian fashion house Prada and electronics stalwart LG, the LG KE850 Prada is one of the most exquisite mobile phones to have submerged into the phone market yet. This immensely sophisticated and beautiful phone has been claimed to be as high on features as it is on looks. Sporting a huge 3 Inch TFT colour touch screen that can be operated even through your fingers, the LG Prada runs on a Macromedia Flash user interface. The phone has an integrated 2.0 megapixel camera with flash, digital zoom, camera key and camera settings. The entertainment needs of the users are fully assured by the phone's music player that supports MP3, ACC and WMA formats, as well as an FM radio to connect you to your favourite radio channels. Other features on this fashionable Tri Band phone include a document viewer, Bluetooth, EDGE, GPRS, WAP and XHMTL.

LG seems to have made its safest move yet with the release of the LG Prada. Like most other high impact phones, however, this phone also has its demerits, which is evident through its battery that fails to control much power.