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[D237]Development Of New Product
by Robert D. Cavanaugh, Clu, Rob
Why Seniors Don't Buy Long Term Care

1. In my experience, over half the people who shun long term care insurance do so because they feel they will never need it. It is difficult to visualize going to a nursing home. Statistically, half of these people will be right.

However, there are a number of scenarios where the person may need some kind of assistance but never see the front door of a nursing home. In fact, most people who need long term care can receive care without ever leaving their home.

When you stop and think about it, the decision not to buy long term care insurance is a decision to self insure. This can be costly and possibly devastating.

The average cost of a nursing home today is $80,000 per year and rising. At that rate, it doesn't take but a few years to grind through a modest estate. If both the husband and wife need nursing home care, the time to dissipate an estate is cut in half.

A person can spend 40 years in a career building a retirement nest egg. They spend another 40+ years conservatively managing their money while trying to keep up with inflation. If they need to go into a nursing home during the last five years of their life, it all could be gone quickly.

It doesn't have to be that way as you will soon see.

2. Many people think long term care insurance is too expensive. They may be right.

If a person waits too long to apply, they may have sticker shock. The rates are based on age.

However, long term care comes with a lot of bells and whistles. When you strip away some of the options that may be nice to have, but not essential, the premium is a lot lower.

If a person looks at a plan that covers home health care only, the premium is lower yet. This takes care of the 50% who never will need to go into a nursing home.

The only thing better is coverage without a premium, which I will get to in a minute.

3. Most people react to a problem only when the problem surfaces. If a person waits to apply for long term care insurance until they are experiencing health problems, any long term care insurance plan may be prohibitively expensive or altogether unavailable.

The Solution: The Long Term Care Insurance That is Not a Policy

The insurance industry is very competitive. This very competition engenders new thinking and creative policies. Enter "Long Term Care Annuities."

There are only a few companies offering this product and the structure differs from company to company. To give you a general overview of the concept and mechanics, I am going to describe the main aspects of one carrier's contract. Check with your financial planner for all the options.

The underlying base of an "LTC annuity" is an annuity. Nothing new here; annuities have been around for a hundred years. They are safe, the funds accrue at a competitive interest rate, and the account grows tax-deferred.

To form an LTC annuity, the insurance company has built in a "long term care option." It is not a rider. There is no premium. It is simply an option you elect if long term care is ever needed. Sweet.

To qualify, a person only needs to lose two of six ADLs (activities of daily living). ADLs are insurance companies? method of determining the qualification for levels of care. They are eating, bathing, dressing, toileting, transferring (walking) and continence.

The person doesn't have to be in a nursing home. They simply need to have demonstrated the inability to perform two of the six ADLs to qualify to put the long term care option in their annuity in action.

An Example

If a male, age 60, places $200,000 into an LTC annuity, assuming a conservative interest rate, the policy would grow to $300,000 in ten years. If the $300,000 were converted into a life income, the person would receive $2,200 per month for the balance of their life. An 8.8% return. Not too bad, considering it is guaranteed no matter what.

If this person needs long term care at age 70 by virtue of losing two of six ADLs and elected the long term care option, the life income would jump to $4,500 a month.

Conclusion

These new products, long term care annuities, provide the option to receive long term care benefits only if they are needed. There is no separate long term care insurance policy, no premiums and generally little or no underwriting.

Now there are no excuses. Those who feel they will never need long term care will simply never exercise their LTC option. Those who find long term care too expensive have an alternative with no premiums. Moreover, those who have health issues can obtain long term care benefits, as underwriting is simplified or non-existent.

In the Internet Marketing world, Willie Crawford stands out as a legitimate pioneer and expert. Active since 1996, he has parlayed initial success with a cooking recipes website into a suite of full-fledged, multi-layered internet properties that boasts over half a million list subscribers and customers. Now identified as an Internet power broker and services supplier, Crawford is a popular e-book publisher, speaker, and workshop facilitator for newbies and veteran marketers alike.

However, he maintains a humility that regular folks can relate to. He wastes no time by advising listeners to break out of the "Poverty Mentality" by thinking big. Start off with a solid business plan that will catapult you to success.

How to Get Started.

Like other Internet veterans, Willie Crawford suggests that affiliate marketing is the best way for beginners to get off to a fast start. Through a judicious choice of e-books, software etc. they can offer quality to list subscribers and prospects without the hassles of product creation and customer service. For more details www.create-online-business.com If one product does not sell well, simply move on to the next item. Ideally, your choices have been market tested and have a track record that adds credibility to your overall marketing efforts.

On the other hand, new product creation offers many advantages:

1. The creator/author, i.e. you, set the terms of profitability.

2. You do not compete for 'affiliate' dollars; are outside the fight for commissions.

3. A successful campaign allows you to establish expert status within your niche.

The obvious danger with product creation lies in selling and creating products nobody wants, thus losing your time and financial investment. In either case, you must overdeliver to make a name for yourself.

Marketing for Success.

Business success or failure is mostly determined by your marketing ability and the quality of your industry contacts. For more details www.profiting-info-products.com Market testing is critical and performance needs to be measured; fast methods (e.g. Pay-per-click) and slow methods (e.g. article marketing) can both be effective when done consistently and systematically.

Crawford shared several ideas with listeners for building a list of proven buyers. For example, creating then selling $5 or $10 products can help you generate entry-level purchasers. Once they have "raised their hand", you can build trust by offering high quality product reviews. Acting as a trusted source and filter, your recommendations should help customers decide what they really want. Therefore, provide a mix of yeahs and nays to establish credibility.
Article Source : Life Insurance Annuity

About Author
Both Robert D. Cavanaugh, Clu & Anand Singh are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Robert D. Cavanaugh, Clu has sinced written about articles on various topics from Family, Finances and Life Insurance Annuity. Robert D. Cavanaugh, CLU is a 36-year financial and estate planning veteran and author of the free newsletter, "The Estate Preservation Advisor". For cutting-edge, easy-to-understand financial planning resources and techniques to increase your income, red. Robert D. Cavanaugh, Clu's top article generates over 8100 views. to your Favourites.

Anand Singh has sinced written about articles on various topics from Life Insurance Annuity, Writing and SEO Search Engine Optimization.
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