People who visit your website usually form an instant opinion about you and what your website offers. This instant opinion is created subconsciously. It happens automatically within the visitors mind. You might wonder why this happens. It matters not a jot how clever the text is on your page. You can have paid an expensive professional to produce your copy for you. And yet your visitor will still form their instant opinion without even reading a single word of your costly copy.
The quality of the images on your web page won't make any difference. Their quality doesn't affect in this instant opinion. It also doesn't matter how great your offer is. You might be providing a superb bargain or proposition, but again this isn't going to influence the instant opinion. This is because the instant opinion is made when your web page is displayed to your visitor. By now, you are probably wondering just what it is that has this power. Exactly what can have an immediate reaction in your site visitors. You may have already worked out that the answer is colors. When your web page appears to your visitor, the colors you've used go to work on the subconscious of your visitors.
The spooky thing about this is that as a web page viewer we can do nothing about this. Colors evoke an intuitive reaction which we have no control over.' There isn't anything we can do about this. Colors has an affect on each of us. Companies have known about this years. You will find they spend millions in developing the appropriate colors for their new products and marketing campaigns. What they fully understand is the psychological power of colors. And they use this to the maximum in their promotions. In their business propositions, the big companies understand that the use of appropriate colors is a key element. And so it is in web design. The colors of your web pages also convey feelings and emotions to the subconscious mind of your visitors.
The color scheme on your web pages can tell your visitor different things. The colors could convey a negative message, in which case be prepared for your visitors to leave your site very quickly. This can happen even if the copy on your website is compelling. The chances are that visitors who are put off by your colors are unlikely to read your copy anyway. The good news, however, is that you can use colors to engender a really positive reaction. You may be aware, that the psychological impact of colors isn't a new phenomenon. In fact, it's been with us for years and years. Whatever our role in life, colors convey emotions to our subconscious mind.
For example, a particular color scheme could convey a good feeling in each of us. However, a different color scheme might convey not so good feelings. If you do this, then you will be conveying a trust, sense of belonging and warmth. If you get your colors wrong, you could be conveying negative feelings like distrust, rejection and coolness. The following list of colors indicates the feelings and emotions with which they are associated:
RED Energy, sense of power, danger, strength, love, excitement, leadership etc
BROWN Durability, comfort, tribal, earthiness, reliability, primitive, nature etc
BLACK Power, health, sophistication, formality, style, dramatic, elegance etc
WHITE Cleanliness, purity, easy, goodness, simplicity, fresh, innocence etc
Finally, be aware that your website color scheme should reflect the product or offering you make. What happens is that the subconscious mind of your visitor will attempt to reconcile the colors with the message. If it can't, it will lose interest. And you will lose your visitor. It is important therefore that your website uses the right color scheme. If you can achieve this, you will produce better results from your website. In fact, by getting the right colors on your website you could be looking at the difference between making a profit or a loss.
I wonder if you knew that visitors to your website form an instant opinion? And they form it about you and your offer. They can't help themselves. Their instant opinion is formed in their subconscious mind. You might wonder why this happens. It has absolutely nothing to do with the text on your website. The visitor need not read a single word, and yet they will form their instant opinion.
You might also have invested in some really great pictures or images on your site. I'm afraid this will carry zero influence on your visitor's instant opinion. Nor does your offer matter. You could be promoting a sensational deal, like selling dollars for dimes. But this too, will be overlooked by the site visitor. This is because the initial reaction to your website is instant, and occurs the moment the page appears in the browser of your visitor. You may have guessed there is something subliminal at work here. In a way, that is right. Immediate opinions are formed by visitors to every single website. You may have already worked out that the answer is colors. It is the color scheme used on your website which causes your page visitors to create that instant opinion.
The reason this happens is because we all react psychological and intuitively to colors. The feelings evoked by colors are automatic, and there's no way we can avoid them. This is one of the reasons why companies can invest millions in getting the colors exactly right for their products and marketing promotions. Big companies realize that colors are a psychological feature, and they can influence our reception of their marketing. In their business propositions, the big companies understand that the use of appropriate colors is a key element. And so it is in web design. The colors of your web pages also convey feelings and emotions to the subconscious mind of your visitors.
The color scheme on your web pages can tell your visitor different things. The colors could convey a negative message, in which case be prepared for your visitors to leave your site very quickly. This can happen even if the copy on your website is compelling. The chances are that visitors who are put off by your colors are unlikely to read your copy anyway. But don't despair. By using a different color scheme it is quite possible to influence your web page visitor to react positively to you and your offering. You may be aware, that the psychological impact of colors isn't a new phenomenon. In fact, it's been with us for years and years. No matter who we are, emotions are conveyed to our subconscious through the use of colors.
The trick is in conveying the right feeling. A certain color combination might convey a nice feeling. Yet another, could convey bad feeling. Your choice with your color selections is to send a sense belonging, trust and warmth. The last thing you would want to do is convey feelings of rejection, distrust and coolness. Here is a list of colors showing the types of feelings each will evoke:
RED Strength, love, leadership, sense of power, danger, excitement, energy etc
BROWN Comfort, nature, durability, earthiness, reliability, tribal, primitive etc
BLACK Style, elegance, power, formality, dramatic, health, sophistication etc
WHITE Goodness, innocence, fresh, purity, cleanliness, simplicity, easy etc
When designing your web pages, you ideally need to ensure that the color scheme you use is consistent with your offering. The reason is that your visitors' subconscious minds will look to reconcile the color with the message. If they are irreconcilable, you will find your visitors click away from your page very quickly. And you will lose your visitor. It is important therefore that your website uses the right color scheme. If you do this, your website will produce the results you're looking for. In summary, the difference between the right and wrong color scheme on your website can be the difference between profit and loss.
Brian Mcgregor has sinced written about articles on various topics from Bird Flu, Web Development and How to Sell on Ebay. Brian McGregor is an internet entrepreneur and business consultant, and author of the ebook CASH COLORS. If the topic of is of interest to you, CASH. Brian Mcgregor's top article generates over 22200 views. to your Favourites.