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Your Online Guide » Startup Guide » Business Cards

[D198]Design My Business Card
by Lynne Saarte, Lyn
Have you been giving out your custom business cards but you do not seem to get a phone call? Did you spend a significant amount of money for business card printing only to find that no one really cares to look at them? Are you having difficulty giving out your custom business cards altogether? There are several ways why a business card can fail. This usually relates to you, the business card holder yourself, or the look and feel of your business card. Here we have collected several common reasons why people ignore your business cards, or throw them out altogether. Try to see where you got it wrong.

Poor Business card etiquette: The most common reason why business cards get thrown out is because of poor business card etiquette. Some people might not know it but there is more to giving business cards than just whipping it out and giving it to people like a flier. Give your business cards in good taste, and for a reason. When you encounter a possible business contact, be friendly and ask about them. Do not just give them your business card. Explore each others interests first, especially in business. If something comes up that is related to your field then it is a good time to introduce yourself as someone who wants to do business and give them your business card. This way you establish a real relationship with the color business card as the bridge.

Internationally, there are also some important business card etiquette reminders you should follow. In general, when you are giving your business cards, also ask if the receiver has his or her own business card at hand. This way it tells them that you care for making a contact and not marketing yourself. Also in some countries a specific gesture must be made to give business cards. In Japan for example, your business card is your honor. It is presented with both hands carefully, with a small bow to denote respect. Whipping out your full color business card and just casually handing it over is a sign of ill manners. Make sure that when you visit another country you know business card customs like this to prevent from appearing a rude or ignorant foreigner. Business card etiquette is just as important as the card itself so don't forget about them.

Incomplete, Outdated or Dubious details
Some people, on the rush to print business cards do not check the details and the fine print. A common reason why business cards fail is that the details contained in the business card is wrong. For example, if your company suddenly moves to a new location, or you suddenly changed phone or fax numbers your business card details are automatically invalid. When people attempt to contact you again, they will fail to reach you. People might think that your business card might be a bit dubious and throw it away. Even if it is only a little change, always update your business card design with new details and print business cards again for distribution. This ensures its integrity. Make sure that the pertinent contact details like the telephone number, mobile phone number, address, web page URL and email address are included with your name and title as you print your designs again. Stop being cute.

Uninspired Design
If you used a simple business card template for your card design then that might be the reason why your business card is failing. Uninspired designs are a mark of laziness when it comes to business card printing. Your design must be eye-catching, easily noticeable and if possible have a picture of you, or an image if your business. This helps people remember you card based on its design. Plain business cards are hardly interesting and would probably end up in the trash.

Substandard material
Lastly, try to print your business cards made with durable materials. Picking out the cheapest paper to print your business card is totally the wrong decision to make. People place business cards in different places like their wallets, drawers, handbags etc. Besides the usual wear and tear, accidents may happen and business cards can degrade or fade over time. If your business cards become shabby after only a short amount of time, some people might not consider contacting their owners. Always invest in the best material you can afford so that your business cards last well in the years.

Those are the reasons why your business card can fail. Sound familiar? If they do, then you have something t o improve upon before the next opportunity for giving your business cards. Keep a steady head and make those cards fly!

Simple, isn't it? The first is a success and the second is a failure. The former entails more sales while the latter may mean waste of money, time and effort. Therefore, where do you think lies the demarcation line?

First impressions last. You may be a non-believer of this maxim but when it comes to marketing items like business cards, this maxim must be given a wider leeway. You do not want your business cards to rot like tomatoes, do you?

That best thing to do is to plan a catchy and functional business card. If the design requires, have it in full color to boost its potential to catch attention and be a head turner. Aside from that, never forget its functionality. Place in there the indispensable details of your company or yourself. After reading it, your information must be accessible to further guide them to your call of action. Whether you want them to purchase a product, subscribe a service or simply make yourself available for their queries, it is a must to give them the details that they will need in the future.

Business cards must leave a lasting first impression, that is. Before they can convince the potential readers to read them, they must invite them first to come closer and take a look at them. They must have captivating design and appearance to entice the receivers.

To complete the formula, you must entrust your would-be masterpiece to a master in business card printing. If you have doubts regarding the printing process, the colors and materials like paper and ink to be used, ask the pool of experts that the printing company has. They will help you solve your business card printing dilemmas.

To make your planned business card a reality, be sure that you use the right materials, printing process, ink, plus a dash of creativity and intent. Bear in mind that business cards are not just tiny pieces of paper. They may mean a lot to you and your business.

Make your business cards do what they are suppose to do. Make them capture your probable customers to your advantage!

Article Source : Pg. 9

About Author
Both Lynne Saarte & Maricon Williams are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Lynne Saarte has sinced written about articles on various topics from Site Promotion, Business Cards and Ezines And Newsletters. For comments and inquiries about the article visit: ,. Lynne Saarte's top article generates over 14800 views. to your Favourites.

Maricon Williams has sinced written about articles on various topics from Marketing, Marketing and Site Promotion. . Maricon Williams's top article generates over 11100000 views. to your Favourites.
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