As a person completes a purchase in a traditional store they pay for it and walk out the door. They know their transaction has been completed without any question. The process works differently online though as sometimes the transaction isn't completed. It is an uneasy feeling for a consumer shopping online because they want to make sure they are going to get the product or service.
You can take the guess work out of this process for them by using an auto-responder in conjunction with the shopping cart. You will find that many of the best shopping carts out there already have this set up as a convenience for you. This process results in the customer automatically receiving an e-mail thanking them for their purchase. It can also include a confirmation number if you want to provide it for them to reference if they need to contact you.
Many businesses using auto-responders with their shopping cart are able to provide special promotions this way as well. For example the message say tell them about great accessories that would go well with the item they already purchased. If you want to offer the chance to add it at a discounted price or with free shipping you will be able to generate many up sales. It is important to understand that the best way to incorporate this type of marketing ploy is to generate two separate e-mail messages to go out to the customer.
Your thank you auto-responder message needs to be sincere and thank them for deciding to make a purchase from your business. You want to work to make this a long term relationship so make sure they feel appreciated. With the second e-mail you can follow up with them and offer them complimentary products that would go well with their purchase. Many of these purchases will be impulse buying like when you are looking at the items in the checkout line at your local retail store.
Remember that you need to periodically have contact with your customers to keep them informed of what you have to offer. You can also send them special promotions for those who have already purchased from you in order to generate repeat business. Don't go overboard on the amount of information you send their way though. This can be viewed as SPAM and it is also a turn off for many people.
With the proper use of auto-responders you can provide your customers will quality information. This will further help you develop a solid relationship with them because you will be viewed as a reliable business to associate with.
Writing articles to market a product or service is an excellent way to build business. The articles should be very informative, providing the reader with information that is relevant to a specific topic. The article usually includes a link to a webpage for more information. The webpage, of course, is designed to sell a product or service that relates to the topic of the article.
These articles are commonly submitted to article banks, websites, and ezine publishers. This is one of the most effective ways to market a service or product on the Internet, and it can become even more effective when it is combined with the use of an autoresponder.
Begin by setting each of your articles up in your autoresponder. It is important that each article have its very own autoresponder address, so you will need an autoresponder service that will allow you to do this. Next, make a master list of your articles, with the autoresponder address for each article listed beside the title. You can even add descriptions of the articles on your master list if you want to.
Advertising your articles one at a time can take a great deal of time, but advertising one autoresponder address; the one for the master list; won't take very much time at all. Simply put it in your newsletter and on your website. You can even allow other ezine publishers to use this is a free resource for their subscribers!
People love to have access to things that other people can’t get. It makes them feel special, and it is a marketing tactic that really works. Granting access to secret pages works well on the Internet. It works best when it is limited. For instance, you can grant access to only a lucky few, or you can have a time limit for accessing the pages. You can grant access to secret pages on your website with an autoresponder.
The way this works is quite simple. You create a directory on your website that is password protected, with one login and password that everybody can use. You then create some valuable content for that directory. You can call this your secret vault or your private stash or anything else you want to call it; as long as it sounds like something that your visitors may really want to get their hands on. For instance the secret tools that helped me earn thousands each month’ would probably entice many people who want to learn how to make money.
Once you get the directory and the pages set up, put the URL of the pages and the login name and password in an autoresponder. Write a sales page and distribute it to your opt-in list, or have other list owners distribute it to theirs. Make sure you limit’ the offer. Don’t let people assume that you are going to share this secret information with the rest of the world; they want to be the only ones with this special access!
Keep access to the secret pages free. The goal is to get people to those pages, so that they can purchase your products or services. However, remember that you’ve advertised secret tools or secret information. Therefore, when they get to those pages, there must be something of value there for them to collect; for free in most cases. Don’t make the mistake of thinking that you will be losing money by giving something away for free; you won’t. In fact, you’ve already gained by collecting the names and addresses of the people who were interested in your secret information!
Again, this is a marketing tactic that really works, and it is a great way to use an autoresponder. Once people have requested the information for your private pages, you can email them periodically, using your autoresponder, to let them know about updates to the secret site. While you are updating them, you can also tell them about other specials or new products in your line.
Autoresponder Training Sessions
Autoresponders work very well when it comes to training others. This is why autoresponders are the perfect way to conduct email courses. But there are other types of training that can be done with autoresponders as well.
Even college professors have found a use for autoresponders. They can use them to remind students about upcoming tests, or to deliver study guides. Since the information in that professor’s course is taught over and over again each time a new class comes in, this saves the professor a great deal of time.
Autoresponders are also used by colleges to remind faculty and students about upcoming events. Because events are scheduled in advance, these autoresponder messages are set up in advance, and nobody has to depend on a secretary to get those notices out!
Many businesses use autoresponders to keep their employees trained. When new equipment is brought into the office, and employees need to know how to operate it, an autoresponder can be set up with training instructions.
No matter what kind of business you are in, there is a way that autoresponders can be used. The use of an autoresponder will save quite a bit of time, and it can also serve to make the people in your organization much for effective.
Autoresponders and Shopping Cart Integration
When people place orders through your website, it is always a good idea to immediately acknowledge the purchase. One way to do this is with the use of an autoresponder that can be integrated with your shopping cart. In fact, many shopping carts that are available today have their own autoresponders built into the system.
When you set up your autoresponder to send a message to someone that has placed an order, there are several things that should be included in the message. This is an opportunity to speak to your customer, and to let them know about other deals that you have or special items that you have available.
You should not miss this opportunity.
Do not try to get your “thank you" sales message on the same autoresponder as the customers email receipt. Putting the sales message on an email that is automatically sent to grant the customer access to their purchase is also a bad idea; that would go better with the receipt. Make sure your “thank you" sales message is a message that is sent out all by itself, so your customer can focus solely on that!
Thank the customer for their recent purchase. Tell them how much their purchase will help them, and then tell them about other available products that work well with the one that they just purchased, or that are similar to the one that they just purchased in some way. For instance hair conditioner works with hair shampoo. Vacuum cleaner bags or carpet powder works well with vacuum cleaners. Just let them know about the various products that you offer that will compliment their purchase in some way.
The important thing is to not let your customer get away without further contact! Think about being in a brick and mortar store. When you go up to the counter to pay, there are many items there for sale. These items are meant to be picked up as last minute purchases, or impulsive purchases. Your “thank you" sales letter serves the same purpose.
Don’t make the mistake of bombarding your customer! You can usually send them periodic information about your specials after they have made a purchase through you, but emailing them on a daily basis with your offers is not good business!
Use your autoresponder responsibly! Make sure that your autoresponder is set up to handle automatic remove requests, and make sure that the information that you are sending your customers is of value to them.
If you have any questions please contact us www.Amintas.com or mail@amintas.com.
Both Salihu Ibrahim & Olga Bakk Bakk are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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