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[A230]Add To Web Site

by Poonam, Poo

For only $100 you can have 100,000 visitors sent your way...

But the question is...what kind of traffic do you want?

Do you want visitors who just pop-in and pop right out? Or are you looking to attract targeted hungry customers and buyers for your products and services?

Well, if you're serious about making money, you want real visitors who are ready and willing to buy your products and services.

You're simply not going to get this kind of visitors by joining the hot "traffic generation" technique of the month.

There always seems to be a NEW thing that everybody jumps on...and you see published in a majority of ezines. People will jump on it this month, tire of it, and then be on to something new next month.

I've been doing this business for 7 years now and although things do change quick, I'm still using many of the exact same strategies I did way back when I started.

Some of those techniques are the ones I want to share with you today. These are the techniques which have worked for years, and will continue to work for years to come.

They are not fly-by-night opportunities. They are real...and they can and will generate traffic for you TODAY and for years to come.

They may not be exciting, but they work! And that's the point of this business. Who cares what's the most exciting and most talked about? We only care about what earns our business the most profits.

Traffic Method #1 - Joint Ventures

You have a product. You find people who already have the hungry customers you're seeking.

The most common form of joint venture online is the affiliate program. You set-up the software and you can instantly handle thousands of affiliates selling your products and services for you.

You'll find that a large number of the people who teach Internet marketing use their affiliate programs as their primary selling tool.

Simply find large ezines or high traffic web sites in your niche market and partner with them.

Offer them a percentage of the profits varying anywhere from 10% to 75% of the selling price. It's absolutely no risk to you whatsoever, because you don't spend a penny on marketing until a sale is made.

A good program to use for your affiliate program is here:

Traffic Method #2 - Pay-per-click Search Engines

You don't pay for traffic with these search engines unless their visitors click on and visit your web site. So you're paying for real guaranteed highly qualified visitors to your web site.

The ones I like best are:

The key to using PPC search engines effectively is coming up with hundreds or even thousands of possible keywords. You're looking for keywords which have decent traffic but very low bids.

You don't want to be spending $1 or more per visitor if you haven't tested your web site to produce that kind of income already. So you have to avoid the most popular keywords and find a lot of less used ones.

A great tool for finding keywords fast has recently been developed by one of my coaching clients. It's awesome. Check it out here:

Traffic Method #3 - Content Web Sites

The poor content web site has been attacked, made fun of, and ignored for years. A content web site is one with lots of content on it including: ebooks, articles, and even a discussion board.

This is the exact opposite type of site from a mini-site. A mini-site is a web site with only a page or two and focuses just on a sales letter. A customer either buys or doesn't buy. No other choices are offered to them.

The majority of my web sites are designed in this fashion. They are mini-sites and all they contain are a sales letter and order form.

Content sites have a place. They can be used to draw traffic and visitors. People will link to a content site. Search engines will index a content site much easier than they will a sales letter.

All this traffic can be produced for free (although you will do a lot of work to produce the content).

Then you can get these visitors to sign up for an email newsletter OR drive them to your mini-site sales letters. The content site is never the purpose of your business. It is just a traffic generating mechanism that you use to push visitors to your sales letters.

Bonus Traffic Method - Offline Advertising

Print media has been taking a major hit in recent years from a loss of advertising revenue. Advertising in printed publications and through direct mail just isn't as popular anymore because they weren't as exciting as the Internet.

That's changing.

Webmasters are finding out that they can drive qualified buyers to their web sites using offline advertising. And those visitors captured offline are worth much more than their average online surfer.

They're also discovering that sending postcards and direct mail pieces to their online buyers is resulting in significantly more sales than simply email follow-up alone.

So you make money offline...by driving offline visitors online...and then contacting online buyers offline.

The immediate traffic model increases web site traffic by using the pay-per-click search engines. That is, you pay for every visitor that clicks on your link to visit your website.

The most popular pay-per-click option is Google Adwords. In theory, using Adwords is very easy. You simply specify what keywords you want to bid on, and then you specify the maximum amount you're willing to pay per click. Finally, you tell Adwords what web page you want to direct visitors to, and then you're done. Simple, right?

Yes, but...

It's this "simple" model that Google wants you to adopt. Why? Because they make a lot of money from you. But for you it is ghastly expensive. It is disastrously expensive. It is nearly impossible not to lose a huge amount of money doing this. In short, it is an economic train-wreck waiting to happen.

And yet, there are people who swear by the effectiveness and profitability of Adwords. This suggests that there must be some trick to using Adwords that most people don't know, that somehow transforms it into a viable avenue to increase web site traffic.

Sure enough, there is.

Under no circumstances must you "give in" to the temptation to simply dump a list of keywords into Adwords and direct the traffic to a single web page. True, it is the easy and fast way to set up a campaign. But it is a financial nightmare, and I'll explain why in a moment.

Instead, you must adopt the following strategy:

Take your list of keywords and create many sub-lists of keywords that are very closely related in topic. Each sub-list might have anywhere from 1 to 9 or 10 keywords in it, but they must be virtually identical in meaning.

Then for each of these sub-lists, create a separate Adwords ad that is tailored specifically to those keywords, and create a separate web page on your website that is also tailored specifically to those keywords. Then direct the visitors from that targeted ad to that targeted web page.

It is only in very closely matching the keyword with the ad with the web page that you preserve the interest-theme of the "searcher" and make the Adwords campaign pay for itself.

It's not terribly surprising that this method works so well, when you think about it. If you're looking for a specific topic, and you see an ad that matches exactly what you're looking for, you'll click on it, right?

And then if the page you land on matches exactly what you're looking for, you'll continue reading it, right?

Of course - all of that is consistent.

But if you're searching for a keyword and you see an ad that is "general" and not very closely related to what you're looking for, how likely are you to click the ad? Much less likely. That's the first stumbling block.

But even if you do click the ad and land on a web page, if that web page isn't exactly what you were looking for, how likely are you to continue reading it and buy whatever product is being promoted on it? Even less likely. That's the second stumbling block.

So here's the double-whammy:

At stumbling block #1, if not very many people click your ad, Google as a way of raising the cost of each click that you do get much higher than if lots of people click on your ad. It's like Google gives you a quantity discount if you buy a lot of clicks, and withholds that discount if you don't. So if your ad doesn't get a lot of clicks, your cost per click goes way up.

At stumbling block #2, if people do visit your website but then fail to buy your product or opt-in to your free offer, you have spent a substantial amount of money per-click for nothing. You don't get a lead, and you don't get a customer. You simply get a bill from Google for the cost of that visitor.

That's the double-whammy.

But, if you closely match your ad to your keyword, then the likelihood of the ad being clicked goes way up, and your cost per click goes way down. That's good.

Then if you match your web page to your ad and keyword, the likelihood of the visitor doing what you want him to do - i.e. opt in to your free offer or buy your product - goes way up, and along with it the profitability of each visitor goes way up. That's very good.

The bottom line is that with Adwords, you have a choice. You can pay a HUGE amount of money and get almost nothing to show for it, or you can pay a relatively small amount of money and make a substantial amount of profit.

The first option is fast and easy to set up - but economically disastrous.

The second option takes more time and effort to set up - but can be enormously profitable.

Which would you prefer?

Thought so. So right now you must get rid of the temptation to use Adwords the "easy way". Google would love for you to do that because it puts far more money in their pockets. However to make Adwords a worthwhile method to increase web site traffic, you absolutely must do it the "long way" and increase your website profits.

Article Source : Blogging To The Bank

About Author

Both Poonam & Jason Jantzi - are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Poonam has sinced written about articles on various topics from Blogging, Computers and The Internet and Cooking Tips. For more free resources, Visit here?>www.building-blog-empire.com. Poonam's top article generates over 18100 views. to your Favourites.

Jason Jantzi - has sinced written about articles on various topics from . Jason Jantzi has produced over 50 digital products. Download his free blueprint, showing 130 key tools, from how to create digital products in under an hour, to website marketing strategy tips to. Jason Jantzi -'s top article . to your Favourites.