One of the best ways to maximize your profits while engaged in internet marketing is to be able to make your existing products more valuable. One way to do that is to change your downloadable information products. Converting downloadable information products to digital media products can add value to the product and enhance your ability to generate profits.
Media based information products generate opportunities to create more products. If you create a media based product from a digital product you already have two products where you used to have one. If you create an audio product from your ebook and then convert that audio into a digital media package, now from one ebook you have four products.
Bundle the ebook itself and the audio product into one digital media based product and you have created a fifth product. Each time you create a new product you are adding value. Each time you add more to the product like including the ebook and the audio on one digital product you add value.
Media based products are easily turned into packages and bundles of products creating more unique products. You can easily combine a number of ebooks together into a collection and by converting the whole collection into a digital media product, you again create a new higher value product.
A great example can be shown using ebooks from the cooking niche. If you sell one ebook on general cooking it is not worth that much and you will not get a very high price for it. Now turn around and add an ebook on appetizers, one on side dishes, one on desserts and one on how to throw a dinner party and you have now created a comprehensive group of products you can call the complete dinner party collection.
If you sell that collection as downloadable products, you may be able to market it to get a better value, but to many it will seem to be just a bunch of ebooks to download. Put the collection on a CD that is professionally produced and packaged and title it "The Complete Dinner Party Collection" and it is looked upon as one product, because it is on one CD, but it is a complete collection and therefore will command a much greater price than the downloadable form of the product.
The more you can enhance the value of the products you sell, the higher selling price they can command. Higher selling prices mean higher profits. Converting downloadable information products into digital media products greatly increases the value of your information products. Converting information products into physical products also opens a multitude of ways to change, repackage and reconfigure your existing products to enhance your overall profitability.
By the way, this is not just for HR people but also for non-HR managers who understand that human resource management is a line function. ------------------
HR discipline is a closed niche, at least from my perspective. This has both a positive and negative impact. Let’s try to discuss some of the points.
The Good Side
Being highly-specialized, HR is an indispensable factor in every organization. In fact, when companies implement labor-saving device like retrenchments and lay-offs, the last one to go will always be HR people. Most often, they don’t go at all.
The nitty-gritty, or what is sometimes called the “dirty job," will always be HR’s – nobody wants to handle them, definitely not manufacturing or sales. Even to the point of disciplining their own men, departments oftentimes rely on HR to do this for them – which I believe is a practice that belongs to the old school of thought. And the ultimate horror of management function – terminating employees, is always the butter on HR’s bread. No wonder, we’re always the last to go!
These are just the tip of the iceberg, so to speak, on the importance of the HR function in an organization. What a big tip!
The Bad Side
However, being highly-specialized also brings with it a great disadvantage. In terms of promotions and organizational movements, seldom is HR considered if at all. That’s why we almost always see somebody who joins an organization in the HR department, and retires in the same department 40 years after. Not too bad! I mean, at least one keeps his job over the long haul.
Another point is, we are most often considered as idea-implementers and not idea-generators. We may have spearheaded a company-wide “Employee Suggestion System," without even participating. Why can’t we? Of course – it seems awkward if we give rewards to ourselves (just in case our suggestion gets implemented). Well, some mature organizations have a way out of this trap.
O-I-C
So how do you get out of this cycle (please note I didn’t say “vicious;" if you think it’s a vicious cycle, please read again The Good Side).
By putting yourself into the company’s profit stream. Mind you, it’s not easy. You need to develop some new skills, something that contributes directly to your company’s bottomline. It means investing in yourself – time and effort. Again, it’s not easy. It takes 1,000 hours to learn a new skill; 5,000 hours to master that skill.
Oh my, I’d rather stay in HR (did I hear you say that?). For those who dare to venture, come with me! Let’s get down to specifics.
One very good skill you can learn is making a website. Please don’t shout at me – “IT BELONGS TO IT DEPARTMENT." In todays hi-tech everything, you can’t leave your fate to anybody's hands. You must learn how to do it if you want to survive.
But what are the benefits of learning this skill? Good question. And this is especially true to companies who maximize the use of modern technology. As HR, we have lots of programs – recognition, simple celebrations, current updates, name it you have it all. Wouldn’t it be nice to have at your fingertips the skills to document and show these activities right after the event? Yes, you have IT – who is also very busy with their priorities. You may have your request done, but . . . you know what I mean.
Knowing how to create a website, creating an HR website, and being current and up-to-date in bringing your activities to your constituents is such a great feeling - and an excellent morale booster. Besides, it makes you a valuable player in your organization, too. Believe you me, it’s not easy – but it’s not that difficult either. If you only have enough “why’s," you will suddenly have more than enough “how’s."
"But it's not in my JD." Yes, that's why it's called extra mile.
To get yourself started, I’m giving you access to a user-friendly resource where you will learn the basics – from the perspective of a newbie:
http://leadersladder.org/newbieclub/tund.html
Oh, I forgot to tell you. It’s not just about website building. It’s everything about your pc and the internet. Enjoy!
- Let me know when you've created a new website, I might have a tip or two to improve it!
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Please feel free to email me your comments, reactions, or suggestions so that others may also benefit. It is one way where we can help our fellow HR practitioners grow and improve in this super-complicated field of people-management.
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"Don't bother just to be better than your contemporaries or predecessors. Try to be better than yourself."
- William Faulkner
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Both Anju Sharma & Rey Misoles Misoles are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Anju Sharma has sinced written about articles on various topics from The Internet, E Books and The Internet. For more free resources visit here:-. Anju Sharma's top article generates over 40500 views. to your Favourites.
Rey Misoles Misoles has sinced written about articles on various topics from The Internet, Self Esteem. Rey Misoles is CEO and Managing Director of MaP Consulting Group, a consulting and training outfit for developing managerial competence.. Rey Misoles Misoles's top article generates over 33100 views. to your Favourites.