Both are/were HUGELY successful (I know Mo's is and has been for some time, I have insider info; in the last few years, I've not heard much about Ivar's since I haven't been there in quite some time).
They each receive a ton of notoriety from dignitaries (can you believe they even visit us here in Oregon?!). They get a boatload of free press, all the time (they're making themselves newsworthy), and their original founders were true northwest characters. They were unique. People liked them. AND, they both offer killer seafood and chowder. Mo's restaurants (I believe there are 6) sell hundreds of thousands, yes, 100,000+ gallons of chowder yearly. People go to the coast just to eat the chowder. Frankly, I like my chowder with their amazing grilled cheese on homemade bread.
We finished our meal, and as we were weaving our way through the crowd to exit the restaurant there was some crazy lady in the parking lot striking up brief conversations and handing out blue cards to everyone she talked to.
The card was a promotion of her store right up the street.
Buy 1, Get 1, of ANYTHING in her store. Oh, and she read Tarot cards, too.
It's irrelevant what she was selling. What is relevant is she located a starving crowd (which is a constant in the summertime in front of any Mo's restaurant), made them an irresistible offer, and drove them to her store.
Was it grunt work? You bet. Was there a payoff? Definitely! There was a line out her store; people wanted the Buy 1 Get 1 coffee deal. After all, it was 52 degrees outside (it was 98 degrees at my home yesterday, just an hour away), people were cold, and you can bet they didn't just buy a coffee. They were buying other things in her store.
I recall a story Dr. Howard Farran told, when he was first opening his practice in the mid-to-late 80s. He canvassed the neighborhood with flyers - he and his wife, Judith - and they canvassed mall parking lots with a different flyer. They did the grunt work to get things off the ground.
Sure beats sitting in your practice hoping someone will notice your sign (that's probably sub-par anyway) and drop in.
Successful business owners are pro-active. They make and force success to come about. They never rest on their laurels.
If canvassing neighborhoods, knocking on doors, and making folks an irresistible offer gets them flocking to your door, why is that so bad? Go Get 'em!
Press release has a southern Missouri woman charged with embezzling more than $100,000 from
her father's accounts for his dental practice and horse farm. The U.S. Attorney's Office
said Shirley Ann Scheets of Houston, Mo., made her initial court appearance Thursday on two
counts of mail fraud. The 49-year-old Scheets was indicted Wednesday by a federal grand jury
in Springfield. Recently, a Northridge cosmetic dentist tells us while nothing like this
has happened in their practice, it's important to remain aware of the possibility of fraud
in any industry.
Scheets worked as the office manager and dental assistant for her father, Dr. Glen Schuster,
at his practice in Houston. The indictment says Scheets wrote checks to herself from her
father's business accounts and fraudulently cashed in four of his certificates of deposits.
Ann Scheets's also accused of writing checks to third parties against her father's accounts
to pay family expenses. In each case, the indictment said, Scheets forged Schuster's name.
In Woodland Hills teeth implants and root canals procedures involve many people including
the administrative assistant, dental assistant, technician, and the doctor him/herself, and
Northridge tooth implants specialists point out that it's not beyond someone on the inside
to use company information for unscrupulous ends.
For additional information, please contact your local dental care professionals who
specialize in Northridge dental implants, cosmetic dentistry, orthodontics, and periodontal
Both James Erickson & Dr. Terence Lau are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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