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[D166]Dental Patient Education Software
by Patrick K. Porter, Phd, Pat

On a scale of one to ten most chiropractors will answer ten - sometimes even eleven!! Yet, patient education is one of the hardest concepts for chiropractors to manage. Many chiropractors talk to their patients about chiropractic issues or give them brochures but in a society that is largely visual, how much of that information is getting through effectively to the patient?

If only 10% of the population is accessing chiropractic care, it would follow that current marketing strategies employed by chiropractic professionals is not working or not working effectively enough. How many referrals or repeat clients could a chiropractic professional be missing out on because their patients are not properly educated about the many benefits of chiropractic care for them, their families and friends?

The vast majority of chiropractic patients simply are not aware of the vast array of benefits they can receive from chiropractic care. They don't acquire patient education on television or in magazines or newspapers. Their primary source of information comes from the chiropractic office itself. So how can chiropractors maximize the time spent in their office and educate patients on the benefits of chiropractic care? Brican Systems Corporation has spent the past twelve and a half years developing the solution.

Brican Corporation, who specializes in patient education systems for chiropractic offices, has developed a patient education program to utilize waiting time in the reception and adjustment rooms with informational messages, office news and the latest in chiropractic developments. This system uses the most advanced technology to implement patient education via flat screen monitors and servers that deliver a staggering 11,000 images to patients while they wait to be seen by the chiropractic professional.

These messages can be fully customized to each individual chiropractor's office to create a complete advertising and marketing campaign to support the doctor's specific area of expertise. The possibilities are almost limitless for the chiropractor to create a viable marketing strategy for their practice. In addition to the 11,000 images contained in 150 different slide shows, doctors would also be able to receive 270 additional shows over the next five years containing information from the Optimum Health University newsletter series on the latest chiropractic developments.

The system is easy to install as well. According to Brican's Territory Manager in Indiana, Tim Pezold, "This is really designed to be plug and play." The company provides the servers, monitors and cables necessary. All the chiropractor needs to do is lay the cables and hang the monitors and they're ready for new business.

Brican's system is in use in over 3000 chiropractic offices around the country as well as in several chiropractic colleges including Life University, Palmer College, Life West, Parker Chiropractic College and others. Many of these offices are seeing an increase of six or more new patients coming in as a direct result of this marketing strategy being implemented in their office.


Many people each year choose to have some type of aesthetic surgery either to improve the appearance of their looks, or for health reasons. When someone has aesthetic surgery for whatever reason, it is a good idea to get as much information on the surgery as possible. Offering patient education brochures to your patients is the best way to introduce them to the type of aesthetic surgery that they are interested in. Patient education brochures will be able to inform the patient of information regarding the surgery topic that they are having. Patient education brochures are an imperative part of the aesthetic surgery decision making progress.

Thousands and thousands of people each year have aesthetic surgery to make themselves look the way they want to look or feel better about themselves. Many people agonize over the decision to have aesthetic or cosmetic surgery to make themselves look the way that they want. It can be a very traumatic time for people who want to have cosmetic surgery but are afraid and unsure of exactly what will be happening to them and what the surgery entails exactly. The best way for them to useful information that can enlighten them to help them make the best possible decision is for doctors to give their patients a patient education brochure. A patient education brochure can be the useful tool that your patients need to make the decision that could affect their life forever. This is a huge decision and your patient will appreciate the informative patient education brochure that you give them.

Aesthetic surgery is an important topic that people should give a lot of consideration to if they are interested in getting it done. For thousands of people it could risk their health if they do not have it done, but there could also be risks involved in having the surgery. There may be some information about the surgery that the patient is not aware of. As a doctor or health care provider you should get your patient that is considering aesthetic surgery a patient education brochure. A patient education brochure can be offered in the waiting room or you as the doctor or health care provider can give them out according to your discretion. Your patients will appreciate that you cared enough to give them a patient education brochure.

Doctors sometimes recommend that their patients have different types of aesthetic surgery to decrease the risk to certain illnesses or diseases. Everyone should know the pros and cons regarding the surgery that they are contemplating having. The best way for a patient to be well informed is to give them a patient education brochure. Patients should always be offered patient education brochures to help them make a knowledgeable, well-read decision.
Article Source : successful marketing mix

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Both Patrick K. Porter, Phd & Robert Bibb are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Patrick K. Porter, Phd has sinced written about articles on various topics from self improvement and motivation, Marketing and Stress Management. Dr. Patrick Porter is the host of “Chiropractic Corner,” a free podcast series packed with information for doctors of chiropractic. You can hear his whole interview and interviews with other industry greats, at. Patrick K. Porter, Phd's top article generates over 2900 views. to your Favourites.

Robert Bibb has sinced written about articles on various topics from Vacation, Cars and Rolex. Robert Bibb has been a consumer advocate and entrepreneur for many years. He lives in West Virginia where he is an avid kayaker and computer enthusiast who owns an SEO company.. Robert Bibb's top article generates over 5400 views. to your Favourites.
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