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[D194]Design And Search Engine

by Malerie Giaimo, Mal

Google, Yahoo, MSN, consumers, and shareholders all appreciate user-friendly and well designed sites. This strong feature keeps them coming back and optimizes your search engine results. A well-designed site perfectly executes these 6 tips.

Design For Your User

As stated above, your site must be user-friendly to those who are using it, your users. The colors must blend and be easy on the eyes. The font needs to be large enough, but not to large to draw attention away or distract the eye. It must be easy to navigate and all the pages must have another page to link to. Try to stay away from pull-down menus, clashing colors, excessive advertisements and small font.

Here are some of the best sites found on the web, use them as reference: Amazon.com, Gorp.com, Kids.gov, Guggenheim.com, and google.com

A Fast Working Site

Neither user nor spider wants to sit around and wait for your site to load. Avoid an overload of graphics. If you are using Flash, create a Flash-free alternative. This way if people don't want to wait they can ‘skip intro' or Flash.

Easily Comprehendible

The content on your site needs to be perfect; avoid big words, non-familiar terms and long run-on sentences. Very few people have time to read paragraph after paragraph; bullets are fast and lead the reader to information they want. Check and recheck your spelling. Show your intelligence through content and grammar.

Validate Your HTML

Spider will ignore HTMLs with long titles, numbers or symbols. Keep it simple and validate your HTMLs at http://validator.w3.org/

Use ALT tags for images

Alt attributes or alt tags are what describe your images to spiders and users using hand held devices, or text only browser. An alt attribute arranges your site back to the basics, almost to the format when the Internet was first being developed.

Perfectly Functional

Everything from graphics, links, registration forms, key locks, and cookies needs to be perfectly functional. If not viewers will be quick to click out of your site.

These 6 guidelines are simple, but must not be ignored. They will guide you to high search engine rank and keep your viewers happily returning.

Search engine is all about content and every SEO gurus have been trying very hard to optimize their pages just for the search engine and often forgetting that the end user is actually the human reader. It is of paramount importance that a page has to be written for humans and designed for search engines in terms of SEO.

There is nothing more important than creating unique content for a site. In SEO, allocating keywords in the title, header and bold HTML tags not only helps the reader to identify the topic of a page easily but it also aids in optimization since search engine takes into consideration of the keywords in these tags.

Many writers are concerned about the perfect keyword density for the maximum benefit of SEO. Unfortunately, there are no hard figures for a perfect keyword percentage. The most important factor when creating content is to make it readable and unique. As long as the content is readable, there is no need to follow a set percentage of keyword density.

Designing a page to facilitate the indexing by the search engine bots is another important factor to consider next to content creation. A page with rich content without indexed by the search engine bots is equivalent to no content at all. To help the search engines to find the page, the navigation system and sitemap plays important roles here. It is advisable to have text links navigation so that bots can spider all the internal pages smoothly. Avoid using JavaScript and Flash made navigation system because most bots will ignore them but designer can always include a set of text links at the bottom of the page where these kinds of navigation system are used to overcome this issue.

Some search engines place great emphasis on the content near the top of a page. Therefore, it is advisable to design the layout in such a way that the content appears before other parts of the page. One example is to use the content first CSS template; it allows the navigation to appear on the left of a page followed by the content but the content is the first to appear in the codes. This method helps search engine bots to identify the important content of a page and index them since they are placed near the top of a page. Another easy work around is to employ a right side navigation menu.

The ultimate purpose of SEO is to make sure that the designated content appears in search engine according to the specific searches. Making the content readable and designing the page for easy indexing should always be the first priority for webmasters when SEO comes into play.

Thank you.

Article Source : Pg. 16

About Author

Both Malerie Giaimo & Viineet Jain are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Malerie Giaimo has sinced written about articles on various topics from Search Engine Marketing, Computers and The Internet and Marketing. Malerie Giaimo is a Public Relations intern for Kinetica Media, an internet marketing company. Visit www.kineticamedia.com to see how their services can enhance customer loyalty. KM can provide you with more information about. Malerie Giaimo's top article generates over 8100 views. to your Favourites.

Viineet Jain has sinced written about articles on various topics from Health, Mortgage and Search Engine Marketing. KC is a SEO consultant with several years of related experiences. KC is the founder of USESEO.COM, a site that offers techniques.. Viineet Jain's top article generates over 2400 views. to your Favourites.