It seems that one of the hardest things to do in real estate is to have a property in positive cash flow. The general rule of thumb is the 1% rule. You should be collecting at least 1% of the value of your property each month in rents. That means that for a $200k property you should be collecting at least $2000 a month in rent.
That seems kind of hard to do in most major markets right now because your typical home can be well over $250k and rents just don't come that high. You would want to have $2500 a month rent for a property like that. Or stated another way, you need $2500 a month cash flow. Aha! Is there a way to get more than the market rent?
Yes there is a way you can get substantially more for cash flow each month. It is called the lease option or lease with option to buy. Allow me to explain. Most people consider the jump from renting to home ownership just too big. Others have no way of qualifying for the mortgage. Some people think they have to have 20% down payment ? let them think it!
Let's say you're looking for $2500 a month and the market rents are no higher than $2100 or $2000. There is a way to make that real estate investment cash flow. You can seek out people who are credit-challenged or for some other reason can't or don't want to commit to a mortgage at this time. You explain to them that with a small down payment ? basically anything over $2000 or so, they can have a legal option to buy that house in two years! The monthly rent will be $2500 of which $400-$500 is put toward a down payment in the future.
Many people are willing to do this option. They have a secure legal option to buy and no obligation to do so. In fact if they don't ? so much the better! Here's why. You have it in the lease that should they fail to exercise their option, it can either be extended or they may forfeit all their accumulated down payment. Statistically, most will fail to exercise the option, so you keep that money!
The people who live in that property are also not traditional renters ? they are owners. That means they are far more likely to take care of a place they are purchasing an option on. It is even in the lease agreement that they are responsible for al maintenance ? after all they plan on it being their property.
If they miss any rents, then you can have them forfeit their down payment money or even evict. Traditional renters can be nearly impossible to evict, but in this lease option, you can have the sheriff there in a couple days.
So to summarize, you get cash in hand at the beginning with what ever they put down. You also have ?guaranteed? cash flow. How is it guaranteed? Just make sure that you get enough in the option addition that you cover your monthly expenses. The option to buy is paid for by some extra monthly payment. So, if your expenses are $2150 and you collect $2500 each month, you have positive cash flow.
The last part of it is the sale. You have it in the lease that the purchase price will be determined by mutual consent at a point 6 months out from exercising that option. Unless there is some huge market and economy downturn, you will have at least minimal appreciation on your property.
So if you've been keeping track, you have cash up front from the option consideration, positive cash flow each month, and then your appreciation after that. As long as you look for lease option people instead of people really just wanting to rent, then you have your tenant and positive cash flow.
I admit it is tough to do this where property values are high, such as my home of Boulder, but if you look at less fancy or pricey areas, you should be able to find a way to lease option with guaranteed cash flow.
...except it wasn't called the Ginsu.
When the Ginsu first came into the market, it was originally called the Eversharp.
And even though Eversharp had the exact same pipe cutting, tomato slicing abilities as the Ginsu (it had the exact same blade) the Eversharp failed to make any significant sales...
...while the Ginsu catapulted itself to 20 million in annual sales.
Now what happened here? How can two of the exact same products have two very different results in sales?
Before getting into the field of marketing, I naively thought that the superior product will always beat out an inferior one in sales.
After all, it's only logical for us to think that a superior product will dominate the market just because the product is in fact "better" right?
Logical, indeed - but FAR from reality! (As indicated from the success with Ginsu compared to the failure of Eversharp)
Here is the million dollar secret to Ginsu's mega success in a nutshell...
THEY SIMPLY REPACKAGED THE EVERSHARP KNIVES AND MARKETED IT IN A DIFFERENT ANGLE...THAT'S IT!
First, they renamed the knives to Ginsu (a fake Japanese name) to give the audience a feel that they were purchasing some exotic powerful "samurai" sword from ancient Japan.
They even hired a Japanese student posed as a chef to reinforce this "exotic" feel! And they did all of this despite the fact that the Ginsu were made on American soil by American people!
But WAIT, there's more...
They demonstrated the knive's super slicing abilities with entertaining and over the top examples...
They cut through a hard leather shoe, chopping wood, etc. - all the while the blade remains sharper than ever. These wacky demonstrations led hundreds of thousands of people to PERCEIVE Ginsu as the superior knife set with great value while the Eversharp was left on store shelves collecting dust.
And that's just one example. There are probably thousands of people who are re-packaging products right under your nose and making a fortune without you ever knowing about it.
No need to do exhaustive research, no need to quit your day job developing a breakthrough product, simply find a high quality product, repackage it, market it in an emotionally compelling way and watch your cashflow surge!
Both Ron Leblanc & Alan Quan are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Ron Leblanc has sinced written about articles on various topics from Home Based Business, Real Estate and Web Development. Ron LeBlanc is a real estate investor who is a licensed realtor in Colorado. He gets a huge charge out of helping people through the fear and hurdles of attaining financial independence. He lives with his wife and 2 boys in Boulder, Colorado - the best pl. Ron Leblanc's top article generates over 22200 views. to your Favourites.
Alan Quan has sinced written about articles on various topics from Lose Weight, Internet Marketing and Acne Treatment. Alan Quan is an internet marketing coach and owns a successful internet business selling high-end information products. He is helping and now giving his coaching to entrepreneurs who are serious about making money on the internet. Visit. Alan Quan's top article generates over 60500 views. to your Favourites.