If you are looking for email marketing solution for your business then you should do proper research before finalising anything. You should explore all the viable options and their expenses. You must be able to identify how each of them can be helpful for your business and customers. These are services that cater to corporate clients who envision having lists consisting of hundreds of thousands of prospects, but GetResponse and Aweber are suitable for just about any business. Aweber allow you to have over 25,000 subscribers, but you only pay according to how many subscribers you have and you can upgrade at any time.There really are only two choices these days when it comes to choosing an email marketing solution. They are Aweber and GetResponse. There are two options available to you, either monthly or annual billing is available. The annual option is more cost-effective as it provides a discount. Anyone with 25,000 or more subscribers should contact Aweber for a custom quote. According to GetResponse, you can send out emails to as many as 10,000 subscribers but if you have more than that just give them a call and they will work to accomodate you. The rate for every 5000 subscribers over the initial 10,000 is $4.95 per month. Both of these companies deliver email reliably and instantly, and in full compliance to the CAN-SPAM act. You can be sure that your emails will never be sent illegally, nor marked as spam, as we strictly follow what is stipulated in the CAN-SPAM act of 2003. Aweber and GetResponse provide many email templates that you can use, or you can create your own. Most people however prefer to send a plain text email as there is more chance that an email client will mark it as safe. Even though GetResponse and Aweber are in compliance with the CAN SPAM act, certain email clients and antivirus programs may still mark HTML emails as potentially dangerous. If you do wish to use HTML email formats, always include a text format as well. Both services allow you to do both. Two high end email marketing solutions which are well worth your money are Aweber and GetResponse. For what they charge, you can't go wrong and the money you pay for them will be well worth your investment.
Email marketing experienced yet another year of explosive growth as more and more businesses around the globe have discovered how easy, affordable and effective email marketing software can be. With so many new businesses putting email marketing software to work as a key component of their marketing mix, there has been increased activity in almost every vertical market imaginable. From small ‘mom and pop' stores to large multinational organizations, email marketing appears to be filling a void that has long restricted effective targeted communication.
While each different business finds its own way to harness email marketing to yield the greatest results, a few trends were clear in 2007. Even though most email marketing software solutions can be adapted to suit a variety of needs, after analyzing millions upon millions of emails in 2007, the following five tactics, approaches or uses led the pack.
1. Newsletters The top use of email marketing by leaps and bounds in 2007 was newsletters. The frequency varied greatly from some organizations opting for a monthly newsletter and others using weekly, bi-weekly, bi-monthly, or even the very ambitious (for content rich organizations) daily. It remains very clear that sending out an email newsletter to your customers is a very effective communication tool. Many businesses use their email newsletter as an important brand building exercise. The more the business can keep its name (or logo) in front of customers, the more that company will be the top choice when the customer needs to make a purchase. Furthermore, by providing good quality content in these newsletters, companies can establish themselves as a leading authority on the topic.
2007 also made it very obvious that the success of an email newsletter is based on the quality of the content. Businesses who tried to send out an email newsletter without really having much to say saw increased unsubscribe requests, while those businesses that provided high quality content experienced rapid viral growth.
Most email marketing software solutions offer a wide variety of newsletter templates. By choosing the right email marketing software for your newsletter, your business can find a template that fits perfectly with your brand's look, feel, and color scheme.
2. Special Promotions / eCoupons
Email marketing acted as a key driver of new sales in 2007, as companies offered special promotions or eCoupons to their mailing list subscribers. By sending out an email marketing campaign to all past customers, businesses found that special deals (whether it was a discount, free shipping, etc.) tended to cause an instant spike in sales.
Since eCoupons have proven time and time again to be highly effective, most email marketing software solutions offer customizable eCoupon templates that can easily be adapted to suit any specific offer.
Offering exclusive coupons to mailing list subscribers has statistically proven to increase the size of any businesses mailing list. Many offline companies have started putting signup forms near their cash registers to prompt people to sign up to receive special eCoupons. Since these consumers are already interacting with your business, and since consumer behavior studies tell us that people love ‘savings' or ‘discounts', this really is the perfect way to help put your mailing list growth on turbo.
3. Event Announcements
Another area of growth for email marketing in 2007 was the use of email marketing software to announce company events. These events range from open houses, to town hall meetings, and anything in between. In the past year, many companies and organizations discovered that email marketing software provides a quick, easy and cost-effective way to spread the word about your event, then track responses and attendees.
Another popular category of events largely promoted through email marketing in 2007 was concerts and entertainment shows. This type of email marketing campaign was especially popular among MySpace artists and bands. These artists usually place an email marketing mailing list signup box on their pages, so that they can gather the email addresses of fans who visit their MySpace pages and keep them up to date on shows, new releases, etc. To make this process easier, many email marketing software providers offer a free MySpace mailing list to all users. (And, of course, if the artist or company has a regular web page instead of a MySpace page, the free mailing list can be placed on the company web page as well).
4. eCards
eCards were immensely popular in 2007 for several reasons. First, many consumers are becoming environmentally conscious and making the switch to eCards instead of paper cards. These consumers realize that, in addition to the trees they're saving by cutting out paper, they're also eliminating the fuel and gas emissions that would be used in physically mailing these cards. Secondly, companies and consumers alike are figuring out how much money they can save by switching from paper cards to eCards. While a box of ten holiday cards can cost upwards of $20 (plus stamps and shipping fees), most email marketing software will allow you to send up to 1,000 eCards absolutely free – no stamps and no shipping fees. Lastly, there's the speed factor. While companies sending out paper cards have to hand write or individually print each one, the smart companies sending eCards only have to write their message once. The best email marketing software programs will automatically insert the names of recipients in each message, so the company doesn't even have to do anything.
The trend toward eCards was especially prevalent in the Winter holiday season, as companies sent out warm wishes to their customers, at virtually no cost. However, there are many other holidays throughout the year, and customers love to feel appreciated. Companies can tap into this benefit by sending out cards for Mother's Day, Valentine's Day, Halloween, Birthdays and many other celebrations, as the best email marketing software programs offer special templates for each occasion. To get the best bang for their buck, businesses can even combine eCards with specially-themed promotions.
5. Business Updates / Press Releases
Email marketing is not only a great way to send out newsletters, promotions, and eCards, it's also an excellent way to expand the reach of business announcements. Countless businesses found that out for themselves in 2007. For example, if you're sending out a press release, you may only think about using a press release distribution site to do so. However, you can expand the distribution of your release, and increase its impact, by also using email marketing software for the distribution. This way, you can reach people you already know (for example, reporters you have been in contact with in the past, or current customers), and track their interest in your press release.
Businesses have also realized that email marketing is a great medium for making business announcements. For example, you may be moving or opening a new store, you may be re-launching your website, or you may start carrying a new line of products. Either way, you can use email marketing software to tell your customers about that.
- In 2007, countless companies discovered the many uses of email marketing. They saved money, improved efficiency and effectively tracked their results simply by getting on board with email marketing software. For some, the key advantage of email marketing software is that the best ones are really easy to use. That is, there is no need to fret if you don't have an IT guy, because as long as you can check and write emails, you'll be able to look like a pro with the right email marketing software.
Both Jeff Dedrick & Robert Burko are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jeff Dedrick has sinced written about articles on various topics from Email Advertising, Email Advertising and Direct Marketing. Would you like to learn list building techniques and increase your sales? Learn how to build relationships with those on your lists, boost your sales, and create a name for yourself. Click here to learn how to get more leads and build your list. Jeff Dedrick's top article generates over 22200 views. to your Favourites.
Robert Burko has sinced written about articles on various topics from Email Advertising, Promotional Advertising and Email Advertising. Robert Burko is President of EliteEmail.com, the easy to use used by businesses around the globe. You can try the complete. Robert Burko's top article generates over 90500 views. to your Favourites.