Relocating your business from one place to another is a very crucial and important decision for your business. Such decisions should never be made without a strong base and should have enough strong reasons to support it. So if you are thinking of shifting your business from one place to another consider reading this article before you make your final decision. The decision to relocate your office can be considered as an extremely stressful decision. The future of your business by and large depends upon this decision. Thus you should never take this decision abruptly instead decide and assess the decision. You should always consider the factors which made you take this decision. Based on the universal fact that there are always pros and cons to any decision there might also be certain positive and negative aspects to relocating your business. The Do's 1.Check the total expenditures: Before you even think for relocating your business, you should check your funds if you are capable to bear the costs of relocation.
2.Should be pre planned systematically: Once you decide for your undergoing relocation, you should plan out every minute detail for your new location and its related requirements. For instance, the marketing strategy in the new location, the office refurbishments, etc. this is very important for the future of your business as you have to start right from the scratch in the new location.
3.Hire a relocation service: Hiring a good relocation service eases the stress and the unwanted hassles. Also they help you to package and transfer the needed items and equipments.
4.The best location: the best locality for your business should be selected. The new location should satisfy the basic requirements due to which the business is being shifted to a new location. The new office should be located close to the other basic requirements. It should not be in an isolated area and away from the main city area.
5.The features of the office: The office design should be one of the main concerns before purchasing the new office after relocation. The office refurbs like the plasma TVs, phones etc should be checked before you start your new office.
6.Discuss with employees: before you shift to the new location to the new office in the new location, discuss all the necessary matters with the office staff. This will help you to increase the trust and also improve the relation between you and the office staff.
The Don'ts 1.Don't forget to consult: don't forget to firstly discuss about your wish with the more experienced businessmen, friends, family and the staff.
2.Assess the situation yourself: Never trust others while taking such situations. Evaluate the problems and the results by yourself to take a better decision for the benefit of your business.
So be careful before you shift your business to a new location and think twice before you take the final decision. So what's your decision going to be?
I have received a number of email questions recently on very similar issues and thought I would address them as a group versus individual emails. The questions are broken down into general areas and include things to do and things not to do. The Don'ts include advertising on Craig's List and the use of the word "Guarantee". The Do's include what are the best marketing methods. My comments on each are below....
Don'ts
Advertising on Craig List - I do not recommend that you advertise on Craig List. It is too public and there are state and federal watchdogs looking for people who may be violating securities rules. I have said on many occasions that I do not recommend any advertising that is on a national scale including your own web site. This kind of advertising will get you into trouble with securities regulators and may be considered a securities offering to the public.
I know this from personal experience. Several years ago a person responded to my Craig's List ad requesting information about my investment program. After several emails, the individual said he was ready to invest and I directed him to my title company to prepare the appropriate documents. Strangely, I never heard from the individual again after that.
A short time later, I received a "cease and desist" letter from the Pennsylvania Securities and Exchange. The letter had several direct quotes from the emails I had exchanged with this individual. The State did not fine me, but asked that I never advertise on Craig's List or on my web site. Needless to say, I am complying.
Guarantee - Do not use the word "guarantee" in any form in any of your advertising. Do not use the word "guarantee" or ever imply that somehow your investments are "guaranteed". This is a sure fire way of attracting the attention of the wrong people. You may say your investments are secured by real estate, which is accurate, but do not use the word guaranteed.
Do's
Schedule at least one breakfast meeting per week - This simple advice might be the best and almost certain way to attract large amounts of capital. Schedule a breakfast meeting every week with someone who has extra cash available and is interested in your lending program. You will not get everyone to invest, but the chances are you will get enough to support a reasonable real estate buying business. At these meetings, be sure to ask the person for the name of at least one other person they know who might be interested in your programs.
Hand out 5 to 10 business cards per week - Again, this simple but very powerful advice will ensure that you have plenty of people on your prospect list. These are the people you have breakfast meetings or schedule a group meeting with. Everyone you come in contact with may be a potential lender. Do not overlook people just because they do not fit the perfect profile. You would be shocked that people that you would never think of as investors may become one of your best clients.
Both Jessica Thomson & Michel Lautensack are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.