It would seem logical that people would buy the necessities first and the purchase the fun stuff after. Who would or would have to eat of potatoes or macaroni and cheese all week after going out and spending a fortune on new golf clubs? No one would do that, would they???
If they are going to play golf with the boss next week at his country club they would. A good marketer knows that a persons feelings of "want", is much more powerful that just needing something. Does the guy really need a new set of clubs to play golf with the boss? The answer might be two fold on that one. He might be getting prepared to ask for that much deserved raise and what better way to make an impression than to play a strong game of golf and doing so serious bonding before asking for it. But the want has more to do with it. He wants to out drive, out chip, out put, and out play the boss. He might let him win by a stroke, but he wants to impress him and talk about his game around the water cooler. That is the real goal.
What more marketers need to focus on is that strong energy of the will to want. People want to buy things to impress others, to satisfy their desires, to keep up with the Jones's, and to live life to the fullest.
Needing something is not really that important, Yeah, I know that bill has to be paid, and yeah, I know we are almost out of groceries, and yeah, I know the car needs new tires, but the new clubs were on sale, and I am playing golf with the boss, and I might be able to get a raise if I can just out drive him on some of the holes.
People will think of a good excuse to buy what they want if you give them half a chance. That is where copy skills come in. First thing you have to know is what your customer wants, not needs. Does he or she want the new software, or need the new software? The answer may be neither. It is the marketer's job to make the customer want it, maybe by showing the need. The objective is to make them want it though, because once they want it, you have sold it.
So the first step is to take a good look at the product or service, and think of as many reasons as you can of why a person would want this. I have given you a few of the reasons why someone would want something. Here is a list for you to think about when you present you products or services:
1. It will impress co-workers or friends 2. It will be fun to use. 3. It will give them what they need to achieve getting a raise at work. 4. It will be time saving. So they can have more time to spend with their children, family, or work on other projects 5. It will make their live easier, simpler, with less effort. 6. It will make them look more professional. 7. It will bring in more customers. 8. It will be exiting to have 9. It will help them achieve their goals. 10. It will make them happier 11. It will make them a better person 12. It will make them look better. 13. It will make them look thinner. 14. It will make them more attractive to others. 15. It will save them money 16. It will make them money. 17. It will help their children and/or family. 18. It will give them very useful knowledge. 19. It will make them live longer. 20. It will fill them full of energy. 21. It will make them stronger. 22. It will eliminate many of their problems. 23. It will relieve all stress. 24. It will give them a better sex life. 25. It will help them sleep better.
I am sure that your products or services do all of the above and I am also sure that there are other things that your products or services do. I think this is a good start on the list though.
I want to specify again that the goal is to make them want. The list sounds like why they need it, and it is a need list, but the more you convince them of how much they need it, then they will want it, and once they want it, it is sold.
If your product or service does all of the above I want it, so could you please get a hold of me.
If this thought ever occurred to you, then you need to know something wonderful exists. If you've ever thought to yourself that you'd sure like more time to spend with your children or loved ones, then you need to know that your not alone. In fact both me and and my team are in this business to change that so you can. The reality is that everyday life is usually to overwhelming to allow for time to travel, or to soak in the amazing artists of today, or even to spend a quality day at home. Our lives, with all of there technological marvels haven't seem to cut down the burden of work. It seems to me, that although the new gadgets were supposed to make life easier, they just don't seem to. In the end they seem to make us busier, and our lives even more complicated. Is there a way out? What can you do?
Lots,.... you and everybody else can do lots. All it takes is deciding to affect change for the better. Imagine that life is like being adrift on the ocean. You need to survive, so your usually checking out the horizon for whatever may be there, to see if it can bring some benefit to your situation. The days come and go, and sometimes you find something great ,other times there isn't much to see, but you always find what you need. That for many people is life,.. drifting around hoping for good things to come their way. To me, that's literally gambling with your life, and I assure you there is a much better way than just drifting and hoping.
First of all you have paddles. You can use your own strength to move in any direction you want to a degree. This is a lot of work, but the more you do it, the easier it becomes. There's something else which I believe is more important, there is the winds. Once you know how to harness the power of the wind, you can go anywhere you want, whenever you want, without anymore effort than overseeing the direction your heading. This metaphor has some very obvious links to people in the world we know. First, what do we call someone without direction? We say they are "drifting". They are just floating along, often not even sure about any aspect of their lives never mind getting what they want out of it. Then we all know (or are) the kind of person that works all the time. They just sleep and work ,and of course they get a lot done. Sometimes they're able to do amazing things. The downside unfortunately is when all you do is sleep and work, then it doesn't leave much time for relaxing, or pursuing ones heartfelt desires.
Finally there are some people who've got the winds of the world under control, and it's they, who can decide to the letter, what they want to spend their time doing. Whats the difference? In a word it's "choices". The most important choice then, is.... what are your priorities?. What holds the most value for you in your life, and what are you willing to do to get out of life what you want? All these choices are made by everyone, everyday there is no escape, because even if we always do what we've always done, that in itself is a choice. Unfortunately, a lot of people seem to think the path of least resistance is to go with the flow, and not take control. This is, at best, a shortsighted method of doing things.
You see, doing only what is safest for you in the moment, holds no promises for the future. It's like the old story of the squirrel and the rabbit. Which takes place over one summer. It talks of how the rabbit is always indulging momentary desires while the squirrel works at storing food. In the end when winter comes the squirrel is compassionate and saves the rabbit from starvation. We don't usually have someone to bail us out and so need to make sure we prepare for whats coming ahead of time. If you were to ask virtually anybody if they'd be willing to spend 5 years working hard in order to comfortably retire for the remainder of their lives afterwords, most would happily say," yes!". Then why more people don't do just that I don't really understand. It can be done, and I think the answer is, most people don't realize just how easy it is.
One of the things that really keeps me going is knowing that most of the the millionaires who have come out of the world of home business and life empowerment really are rags to riches stories. For example, Dani Johnson was completely broke before she figured out how to harness the winds in her favor. Eckhart Tolle, Dr. Wayne Dyer, Napoleon Hill,... all of these people made themselves. They may have learned from others ,as we all should ,do but they found how to harness the winds in their own way, and it does what it always does. It gave them all they could want... and more.
I am on that path, and am honored to be sharing it with so many great people. I also love to travel, and to seek fun an adventure, so my path at the moment, has incredible destinations built right in. In fact it's a integral part of the business I work with. I am right now a member of a great supportive team, were everyone does all they can to help everyone else. It's truly a great place to be, and I am inviting you to see for yourself just how good it can be, to be a member of a great team where everyone is helping each other harness the winds and achieve their dreams. To learn more about what I do to achieve what I want in my life please check out the amazing company and team I work with.
Both Mike True & Lucas Trottier are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Mike True has sinced written about articles on various topics from self improvement and motivation, Fitness and Health. Mike True is a coach and successful marketer that gives people the education, tools, and advice to reach their goals, and be successful in running an on line business. Sign up for the free subscription and receive a more detailed coaching and teaching ex. Mike True's top article generates over 9900 views. to your Favourites.
Lucas Trottier has sinced written about articles on various topics from Internet Marketing, Cooking Tips and Finances. If you want you could find out how you could succeed the incredible membership you get with then simply check out Lucas Trottier's blog at. Lucas Trottier's top article generates over 22200 views. to your Favourites.