[D511]Document And Content Management

There is an interesting trend emerging that reflects a number of growing complexities related to managing CD and DVD production, as well as the production and management of other content such sales, marketing or training materials, software or other content that people are trying to send out to their target audiences.

Small businesses are up against challenges including CD or DVD replication which is just one component of a bigger project. Pieces are usually procured via several vendors. There are growing complexities to managing content.

Companies that have five to ten employees, versus hundreds or thousands of employees, are typically responsible for producing several different marketing pieces that need to be managed along with CD or DVD manufacturing. Usually this includes brochures, manuals, user agreements, data sheets, stationary, or sales and press kit folders. These are usually digital or offset printed materials and packaging that are often produced through a number of vendors.

This is when problems usually occur with quality control issues. For example, if a manual is produced by one company and the DVD is being produced by another vendor, there is often no cohesiveness between the two. There is often a problem where the colors do not match. It is usually just one person handling it all, including shipping, coordination and logistics of managing a multitude of vendors.

A better solution is a fulfillment house that can handle all production. This will help keep branding and quality control in check via one stop shopping that leverages the budget. Copmpanies get the best bang for their buck.

What's more, the best fulfillment sources today offer solutions under one umbrella that they can order off of one website storefront or e-commerce site. This is basically like accessing and or controlling a store front, or an online catalog where people can actually go online and access the specific content that they need. The internal audience is usually the sales team, or corporate communications teams who need sales and corporate collateral, such as business letterhead and cards. VARS can get their own versions of materials needed and external customers can go in and get what you want them to see and order. Then of course there are materials for HR, the technical department and training.

You should seek a one stop shop e-commerce solution thart can be structured and set up for anyone to use. You will see a return on investment in a short perdio of time, and those managing the program will no longer be stressed due to the challenges print and DVD production outsourcing.