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[D620]Double Sided Business Card

by Kaitlyn Miller, Kai

Most businessmen never really print on the ?back side? of the business card. The focus usually for most business card printing and design is the front. There is an alternative though to this common tradition. One of the ways that people use to make their business cards stand out is to print double sided business cards. Double sided business cards provide a unique challenge to business card designs and they offer a unique opportunity as well to maximize their usefulness.

Double sided designs: One of the most interesting aspects about double sided business cards is the creation of a double sided design. A double sided design makes a business card look very interesting therefore making it stand out. You can make a front cover design for a business card, and have it continue on the back. This tends to make people look on the front and then at the back to see how the design continues.

For example, if you are in the mobile phone industry, you can print an image of the front of a mobile phone on the cover of your business card, and then have an image of the back of the phone on the back of the card. People will be entertained looking at the quaint continuity of the double sided design. This will make your business card more memorable and even more enjoyable.

Extra marketing or advertising messages at the back: Also, since double sided business cards give you double the space to ?play with? in terms of design, you can add twice the amount of information on them. Besides having your contact information and supplemental images, you can also add in marketing or advertising images at the back side of your business card. You can place a full color image of your most valuable product for example, so that people can now that you sell such a product. Also you can add in your slogan or maxim for business in the back side of your card to impress upon people your business philosophy. Besides those options, there are still other things that you can put into your business card that can really add a new dimension to it. Just use your imagination and use that back side to your business card's advantage.

Printing in another language: Besides marketing messages though, a double sided business card gives you the opportunity to go ?international? with your cards. If you regularly do business with contacts from another country with a different language, printing a double sided business card lets you print contact details in that particular language. For example, if you do a lot of business in Europe, or from people in China and Japan, the back of your business card can have contact details written in German, Chinese or Japanese. Your business contacts will appreciate the ?localization? of your business card towards their language. This might get you that extra attention that will land you that crucial international business deal.

So, as you can see, the art of double sided business card printing can present you with a lot of interesting advantages. These advantages alone should already make you consider business card printing in that style. So if you have enough money to invest in it why not go for it? It will be well worth the effort.

There has been a buzz about printingdouble-sided business cards. In the world of business card printing, alot of people think that this is the new and improved way of doingbusiness. Well, we are sorry to break their bubble, but in our viewthis is not necessarily so.

Double-sided business cards are unnecessary and may even cost quite ahefty sum.. The classic business card printing principles still apply,and most are usually better accepted than the double-sided ones. In anycase, many business people are better off without needing to have adouble-sided business card in their marketing agenda.

Here are some of the reasons why we view that double-sided business cards are not really that great.

Too noisy or flashy: For some people, double-sided business cards withtheir extra marketing messages appear too noisy or flashy. This alsomakes the ?double sided business card holder? seem loud and boisterous.If people print things like marketing messages and productdescriptions, it really makes the business card look messy and crowded.In fact, in most cases a double-sided business card does not seem likea business card anymore. It becomes much more like a promotional notecard that happens to have details that are similar to those of abusiness card.

Somewhat unprofessional: Now, since it becomes almost like apromotional tactic more than a formal business card, double sidedbusiness cards will usually appear unconventional and evenunprofessional. Business cards have a certain type of dignity andrespect that you want to convey. If you turn your professional businesscard into a promotional circus, hardly anyone will take you seriously.It becomes a mark of a person who is not professional in his dealingswith business contacts. It is basically another form of ?spam.?

More expensive: Of course, since double-sided business cards areprinted in both sides they are also doubly expensive. You need to printdouble the images and double the text. In addition, since business cardpaper stock can have one sided or double-sided coatings, you gain extracosts in special coatings as well. All in all, this adds about a 100%or more increase in the business card printing quotation. This makesthem hardly ideal for people in a budget. With this recession stillprevailing, it becomes really impractical to printing double sidedbusiness cards unless you are relatively well off.

Rationalizing single sided business cards: Lastly, if you think aboutit, you do not really need to print double-sided business cards unlessyou have been specifically asked to. Business cards are small and easyto read for a reason. You want people to know how you can be contactedquickly and easily. They do not want your whole life story and they donot want to read a mini-brochure in your business card. ?Single sidedbusiness cards? are all that you need to establish business contacts.That is why double-sided business cards are not exactly the best thatyou can use.

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Kaye Z. Marks is an avid writer and follower of the developments in and industry.

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Both Kaitlyn Miller & Kaye are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Kaitlyn Miller has sinced written about articles on various topics from Credit Cards, Advertising Guide and Brochures. For more information, you can visit this page on and. Kaitlyn Miller's top article generates over 22200 views. to your Favourites.

Kaye has sinced written about articles on various topics from Guide Guitar, The Internet and Marketing. . Kaye's top article generates over 135000 views. to your Favourites.