In 1990’s search engine are not much popular after 2000 search engine like Google and Yahoo plays major part the website promotion. So now making a website is not important but how to promote your website and get good ranking in search engine is most important. Here I like to explain some major factors like web site design, web site development, web hosting, search engine optimization (online and offline), internet promotion and marketing etc.
Website Design - To develop a website in html design layout is now a common but search engines are more supporting to xhtml design and Cascading Style Sheets layout (css design). One of the biggest advantages to using xhtml css layout design is time consumers in website development. Styles sheets define how to display html elements in your website. All major browsers Netscape and Internet explorer support cascading style sheets and solve common problems in html/htm. You ca use lot of extra methods in a single html pages like external style, internal style sheet, inline styles, multiple style sheets.
Website Development - AJAX Asynchronous JavaScript has the power to make your site more compelling and more dynamic Ajax used for creating interactive web development applications. Most advantages of Ajax is real-time form data validation, auto completion, load on demand, sophisticated user interface controls and effects, refreshing data and server push, partial submit, obtain data using a server-side proxy, create single-page marshalled applications, low bandwidth usage and also support search engine.
Image optimization - Image search engine optimization is also now most popular most of the search engines provide vertical image search option. Now a day’s photo sharing sites and social image sharing sites are most popular. Image optimization is web designer need best knowledge and take care of entire image shapes, image sizes, and tag text knowledge levels. For optimization src attribute specified width and height declaration, alt attribute and title attribute is must for an image.
Content optimization - Your website should start with your business content. Now website content is important for all the major search engines. Using duplicate content the search engines punish your website very badly. So your must take care about your web content seriously. In Search Engine Optimization the content is also most important, content spam lost your website ranking.
Meta content optimization - Meta tags are a great way for webmasters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest. Meta tags are added to the section of your HTML page.
Differentiate the descriptions for different pages. Using identical or similar descriptions on every page of a site isn't very helpful when individual pages appear in the web results.
Include clearly tagged facts in the description. The meta description doesn't just have to be in sentence format; it's also a great place to include structured data about the page.
Programmatically generate descriptions. For some sites, like news media sources, generating an accurate and unique description for each page is easy: since each article is hand-written, it takes minimal effort to also add a one-sentence description.
Use quality descriptions. Finally, make sure your descriptions are truly descriptive.
Major points remind to Design and optimization content:
Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.
Make sure that your TITLE tags and ALT attributes are descriptive and accurate.
Check for broken links and correct HTML.
If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
Keep the links on a given page to a reasonable number (fewer than 100).
Web hosting – Shared hosting is very popular and the most common type of hosting, having a unique domain IP not a dedicated web hosting will prevent you from being accused as a internet spammer. SERPs ranking in favour of dedicated C Class IP. Using dedicated IP address with a best hosting provider for your website going to be more beneficial in the long run for getting good rankings in search engines
Even if you plan to outsource the Web design process, you should be able to make small changes and handle emergency updates on your own. Being completely at the mercy of hired help is bad for business.
Whether you want to learn basic Web design so you can tackle the job yourself, or you'd just like to be able to handle minor adjustments without having to call your designer, this article will prepare you for your first lessons.
- What Is A Website In Technical Terms? -
Technically speaking, a Website is a system of interconnected files and data that work together under a specific set of rules. These essential parts combine to make the unified whole you see when you access a domain with your Web browser.
The files and data that join to make a Website are stored on a server, or host machine. This host is then synchronized with the selected domain name, so that when an Internet user types the domain into his or her address bar, he or she is able to connect remotely to the server machine and thus view the site through a Web browser.
- Basic Web Design Building Blocks -
So basic Web design is the process of formatting and arranging information that a Web browser can understand and translate for human viewing. In order to do this effectively you'll need a fundamental understanding of HTML and CSS, which are the basic codes used for Web page construction.
Also, a prelim grasp of PHP and database technology is helpful. PHP is a dynamic script, or programming language and databases store additional information that allows a site to function in one or more specific ways.
Building the code for your Web pages is a lot like creating and saving any other document, such as word processing files and spreadsheets. You can use a plain text editor, or purchase an HTML editor for this process.
Both HTML and CSS are alphanumeric code languages. Each language is built on a predefined set of commands that are called tags.
To build a complete Web page using HTML and/or CSS, you simply arrange the desired commands in order within the document and save as .HTML. Some basic Web design techniques allow you to build a complete page within a single file, and other approaches require two or more separate files working together to create one functional Web page.
Many people are intimidated by the thought of learning the code required for basic Web design. At first glance it can seem like an extremely technical process.
But the truth is, learning HTML and/or CSS is not as difficult as learning the English language. If you are reading this article it's safe to assume you've mastered the alphabet, basic vowel sounds, and common sentence structure, all of which are considerably harder to learn than basic Web design.
Your first step in mastering Web design code is to learn what the various tags mean. Once you have a basic understanding of this you'll need to practice organizing these tags within a document to create the desired look and format.
Again, this process is a lot like learning to write. You simply add lines of code to your page until you have the arrangement you want, and then you save the document.
- Website Management Basics -
Once you are able to work fluidly with the basic Web design code languages to create exactly the kind of Web pages you want, you'll need to learn how to move your finished pages to the Web server. This process is called FTP, which stands for File Transfer Protocol.
You'll use a software device called an FTP client to establish a connection from your desktop to the host machine. These tools are fairly easy to use, and allow you to move files from your hard drive to the Web server within a matter of seconds.
Of course you can also move files from the host machine to your computer. This is useful when you need to backup copies of a Website, or when you need to pull a page down for quick editing.
To be an effective Website manager you also need to familiarize yourself with the hosting control panel your Web host provides. You should seek out a host that offers Cpanel technology, as this interface is the most flexible and comprehensive control panel software available.
A great deal of information has been referenced in this article. But don't be intimidated.
Once you get in a little hands-on practice time you'll find none of these Web design basics are difficult to learn. In fact most people who are proficient Internet users can expect to become proficient at basic Web design within 30 days.
At this point you should be ready to dive right into your first real lesson on Web design. Remember, it's not as hard as it looks, and if you have the brainpower to read this article you are most certainly equipped to become an ace Webmaster.
Both Suresh Nair & Timothy Aaron Whiston are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Suresh Nair has sinced written about articles on various topics from Mature Dating, SEO Techniques and Flirting Tips. Hello, I am Suresh Nair. A freelance writer, SEO Executive, website developer and programmer in charge. I have written article on and. Suresh Nair's top article generates over 12100 views. to your Favourites.
Timothy Aaron Whiston has sinced written about articles on various topics from Computers and The Internet, SEO Techniques and Start Online Business. Quickly and easily with the author's amazing online course. You'll be an ace Webmaster in no time with this full-blown. Timothy Aaron Whiston's top article generates over 12100 views. to your Favourites.