Any number of tracking programs are out there from Hits Connect to Track That Ad to the new Link Brander. Even server-side tracking scripts are available for purchase. Regardless of what you use, tracking every ad that you post, whether it be to a traffic exchange or to a safelist, you need to know how successful your marketing is. Why? Because if you don't track your ads, you may spend tons of time and money chasing a dog that you'll never catch.
Tracking works simply. You place the ad URL into the tracker, which devises a new URL for you to use in its place. Every time you employ the tracker URL, that ?hit? is recorded by the tracking system.
Let's say you buy 1,000 hits at XYZ traffic exchange. How will you know if they have been delivered, unless you're using a tracking system? You won't, and though it's the exception rather than the norm, you may not get the hits you paid for.
What should really interest you are actual click-throughs. That tells you how many times someone has actually seen your page and clicked on the link to take them to the site you're promoting. In this case, you will use the tracker link as the URL in your ?call to action? (the click here, join now, etc.) button on your splash page. Or, use it as the link in your safelist mailing, as an FFA link, or in any other form of traffic generation system. By using the tracking link, you'll know every time someone clicks because the tracking system will tell you.
As another example, let's say we advertised site ABC on traffic exchange XYZ and we used a tracking link for our call to action. We did the same thing at traffic exchange 123. At XYZ, we got our 1,000 hits and only 15 people clicked through to our page. At 123, we got 1,000 hits, but 100 people clicked through to our page. In which traffic exchange do you want to promote that particular page more heavily? No brainer, right? At 123, of course.
The only way that you can possibly know whether your advertising is working is by tracking the results. Check out several tracking services to see which fits your budget and has the features you like. Then, either buy the script or sign up for a subscription. A tracking system is one tool in your marketing toolbox that you cannot afford to be without.
I never fully realized how lucky I have been, being born in Canada. It is a beautiful country that still has so much natural beauty left in it. I also have never had to pay any kind of medical expense in my life (prescriptions excluded). Because of this and the fact that I'm fairly healthy I tend not to think too much about doctors' bills or insurance. I wish I had known about travel insurance last year before going to Florida Spring Break. My life would be much different if I had. I decided to try parasailing - being pulled behind a boat while attached to a parachute - while I was in the south. That decision and my lack of knowledge have changed my life completely. I ended up crashing very badly and needing to be rushed to an area hospital. Looking back if that had been the worst of it, I would be happy. But no, my trusty health care system that I am so proud of, I learned, abandons its citizens as soon as they cross the border like a cheap one-night stand. There I was stranded in a foreign country stuck with a $15, 000 bill for medical services. I have lived and learned, and if I ever pay off my debt enough to be able to travel again I will make sure I get insurance to protect against accidents. I hope that after reading this article you will think carefully about leaving the country without any coverage. Before you think that you can't afford insurance you should know that a very basic single-trip plan can cost as little as $40. Can you really afford to NOT have insurance? Forty dollars upfront that you may or may not use, is a lot easier to swallow than a few thousand or tens of thousands later on. A basic plan may be fine if you are taking a guided tour of a foreign land, but if you are planning on going on an adventure expedition you may not be fully safe-guarded. It is therefore, very important to make a list of all the things you THINK you might do while on vacation. This way you can custom tailor a plan that will protect you should something go wrong. When you get your insurance package, take your time and read through the fine print. Don't allow yourself to be rushed into signing. Circle any articles you need clarified and make sure you understand what it means BEFORE you sign. Once you've signed, you have agreed and it's too late. Other than medical costs, you will want to be covered against loss/theft of items. This will protect you if the airline loses your luggage or against been pick pocketed in the streets of Rome. A lot of people seem to neglect this, but think about how you're going to get home if you lose your ticket or pass port. What will you do if you have no money and your credit cards are in the hands of a thief? I hope that you never go through what I did, but heed my advice. Insurance can be seen as a necessary expense; pay a little upfront to not pay a lot on the back end. And remember an ounce of prevention is worth a pound of cure.
Both Pat Marcello & Bill Alletto are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Pat Marcello has sinced written about articles on various topics from Marketing, Food and Drink and Marketing. Pat Marcello is the owner of , and. Pat Marcello's top article generates over 49500 views. to your Favourites.
Bill Alletto has sinced written about articles on various topics from Site Promotion. that includes medical and health coverage is important when traveling abroad. Whether you're. Bill Alletto's top article generates over 12100 views. to your Favourites.