Sometimes even convincing your nearest and dearest, to do something, you know will benefit them, can seem impossible. Now try doing that to strangers! That is what marketing seems like to most business owners. So do you do it? How do you create your message? By questioning existing customers who are similar to the ones you are going to market to.
I am sure you have all heard how people learn things. The law of tell, show and involve;
1. If you are told something, you might remember 1-2%.
2. If you see something, you will probably remember over 10%.
3. However, being involved in a situation, the chances are in excess of 50%.
We are after all the sum of our experiences.
So let's take the nearest and dearest theme. We all know that fire is hot; it can burn you and is dangerous. But do small children really understand this. So we tell them, we even shout at them, but they just don't get it.
We bring them up to a fire and show them the crackling logs, and how they are burning, and tell them it could be them.yes, some recognition of danger!
So we need to involve them. Now please do not go and ram your two year old child's hand into the fire. Demonstrate to them; show them how something goes from cold to warm, and then to hot. Let them feel the stages. Gradually build it up so it is too hot to touch.
They have been involved they understand it.
Marketing is very similar. Once you have an idea how someone is going to react to a message, you need to involve them.
How do you create the message? Through questioning existing customers who are similar to the ones you are going to market to. Find out what they react to, what they want, and how they go about buying things.
And base your message on that. So how do you involve them? Certainly not by telling them what you do, or even shouting it. Remember, they just don't know they want it yet.
So ask them a few questions, get them to relate to their own problems, issues and desires. Get them to commit to an action; it could be as simple as signing up to a newsletter, where they can start to build a level of confidence in what you do. A car sales person will bring them for a test drive.
The more you do for that person, they more they will trust you and respect what it is you have to offer. After all, all you have done is modeled what you did really well for one customer, and helped others understand the enormous benefits of doing the same them selves.
Bottom line, is don't assume that your prospects even know how great your product might be, involve them, and they will end up telling you why they want it.
Are you exhausted? Of course, everyone is exhausted from the hustle and bustle of every day life. However, some people can get a good night's sleep and still feel extremely exhausted the next day. These people may even take frequent naps during the day, whether they realize it or not. Then, at night, they have trouble going (and staying asleep.) If that sounds like you, you may not just be too tired from your life; you may suffer from a serious condition called narcolepsy.
What Exactly is Narcolepsy and what are the Symptoms?
Narcolepsy is a neurological condition where the person will suffer from extreme bouts of sleepiness and insomnia at night. Usually, the sufferer falls asleep during the day at work, in the car or anywhere out in public. The sufferer can't control the sleep most times and it can occur continuously throughout the day.
On the other end, at night, the sufferer will not be able to sleep and spend hours shifting in bed. The sufferer could also show signs of other narcolepsy symptoms including sleep paralysis, hallucinations, cataplexy and automatic behavior.
Sleep paralysis is the temporary inability to move after waking up. The hallucinations can happen when waking up and can be incredibly frightening and vivid. Cataplexy involves the involuntary emotional reactions of laughing, crying or yelling and the complete collapse of the body. The sufferer is conscious throughout these episodes, but cannot do anything about it. Automatic behavior happens when sufferers go through their daily activities while in a sleeping episode, but cannot remember it later. Recent research on narcolepsy shows that all of these symptoms can happen together or independent of one another.
How is Narcolepsy Treated?
Research on narcolepsy continues all the time as doctors are fascinated by this condition and how to treat it. Usually, doctors treat the symptoms instead of the causes. Research on narcolepsy has led to using drugs like modafinil, amphetamines and antidepressants to keep the patients awake. Doctors also prescribe naps at regular intervals to keep the need to sleep at a minimum level. These treatments are usually used in conjunction with each other to help regular the sleep cycle of the patient.
How Do You Know if It's Narcolepsy?
Recent research on narcolepsy indicates that anywhere from 200,000 to 500,000 people in the United States suffer from narcolepsy. However, of those amounts, only 50,000 are properly diagnosed. Narcolepsy goes undiagnosed, most of the time, because people are embarrassed about the problem and will not seek help. They usually feel they are lazy, when really, research on narcolepsy shows that most people who are constantly tired actually suffer from narcolepsy.
If you think you are suffering from one or more of narcolepsy's symptoms, it is worth it to make an appointment with a doctor and get diagnosed. Your doctor will be able to determine if you indeed have narcolepsy or just need more sleep in your schedule.
You don't have to suffer through the day. If you are properly diagnosed with narcolepsy, your life can improve dramatically with treatments. Don't be ashamed, visit your doctor and get your life back!
Both Peter Lawless & Rory Herts are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Peter Lawless has sinced written about articles on various topics from Customer Service, Business Marketing and Mortgage. This article was written by Peter Lawless, founder of . For previous articles like this, visit 3R's Articles. Alternatively, subscribe to Success our free mo. Peter Lawless's top article generates over 27100 views. to your Favourites.
Rory Herts has sinced written about articles on various topics from Alternative Medicine, Guide Guitar and Womens Health. Do you suffer from narcolepsy? If so, visit our website to learn about the latest We are the. Rory Herts's top article generates over 60500 views. to your Favourites.