I'm just demonstrating the power of the marketing strategy I'm about to reveal.
ake a moment to imagine what kind of success your business would have if your product or service were similarly imprinted into your customers? minds.
Each of these brands and businesses ?owns? a unique position in your mind. They mean something special to you.
I can almost hear you protesting, ?But Dan, those companies spent millions of dollars to position themselves. I don't have a million-dollar marketing budget! How can I position my business, in my customers? minds, with little or no marketing budget to work with??
The answer is to create a Unique Selling Proposition (USP).
The concept ?USP? is the brainchild of Rosser Reeves, once the chairman and chief copywriter of the Ted Bates & Co. advertising agency. In the 1950s, their advertising agency single-handedly set the stage for creative television commercials, something that had never been done before.
Reeves was an outspoken and larger than life character with a passion for advertising. One of the reasons the company soared was because of his USP theory.
His definition of what makes a USP holds true today:
* All advertising must make a proposition to the customer: Buy this, and you will receive a specified benefit.
* The proposition must be unique; something competitors cannot claim, or have not chosen to emphasize in their promotions.
* The proposition must be so compelling that it motivates millions of people to act.
A USP is not just a slogan or a phrase that will appear in your advertising, although that's one potential use for it.
A USP is a concise and memorable phrase that answers your prospects? implicit question: ?Why should I choose your business, product, or service versus any other??
You may have a hot product or service, but if you cannot powerfully describe its unique value to your prospects (and create some excitement among potential buyers), you may not truly have a basis for long-term success.
One important aspect of search engine marketing involves using high quality, interesting, informative content articles. Search engines love content articles and many people will read and link to articles that are interesting and informative for topics they are interested in.
Content is King Content articles are an unbeatable way to generate links, boost your search engine rankings, find new prospects and open up a flood of targeted traffic direct to your web site. Content articles are an essential part of search engine marketing and when done properly they can have a tremendously positive and long-term effect to your web site business!
Article Writing An original and professionally written article never lost charm and always been appreciated by the readers, viewers, service providers and also search engines. A proficient article includes all the required materials which search engine love - exceptional quality, attractiveness, full of information.
Article Writers If you are serious about making money online, you need to have unique, fresh and quality content. You can actually find experienced article writers to write a good article for you for just US$10 to US$15.So how do you find experienced and reliable article writer to lay the golden goose for you?
1.Do an online search on Google or Yahoo for article writers or content writers. After you have found the one that fits your budget and requirement, check for proof of their expertise and the types of articles which they have written.
2.Check online to find the lists of articles which they have written. For example, an online search in Google and Yahoo under the writer's name - Paul Hata, will generate the following lists of articles :
- 5 Low Cost Ways To Generate Website Traffic - 7 Ways To Generate Website Traffic at No Cost - How To Make Money With Articles - How To Increase Your Website Traffic With Articles - Use Articles To Explode Your Website Business
Article Submission Article Submission has a greater impact on your SEO (Search Engine Optimization) strategy.Article submission can be used to dominate the niche market or drive hundreds and thousands of free traffic to your website. Article submission is a free and yet effective way to market your products and services online.
The process of article submission involves submitting your articles to article directories such as Ezine Articles, Go Articles, Article Base etc.
Article Source :
About Author
Both Dan Lok & Shortcut are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Dan Lok has sinced written about articles on various topics from Legal Matters, Affiliate Programs and Internet Marketing. A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes h. Dan Lok's top article generates over 6600 views. to your Favourites.