An e-book can be a great way to get a client's attention if you know how to use one with viral marketing. In fact, you don't have to spend a lot of money to do so. There are a lot of resources available online for free that you can get at no cost. However, it's absolutely imperative that you know how to capture readers' attention so that you can successfully sell them products and build your reputation as someone who has a quality e-book and whose creation and marketing have been successful.
Make It Interesting
Among the most important things you can do when you create your e-book and market it is that the pitch page and cover have to be very attractive. The pictures you use should draw attention to the e-book itself and the content inside. The images should be memorable and understandable even if you use black-and-white or use a thumbnail view to list your e-book along with other e-books at various sites. If you are going to include the e-book in a one-page site or in your own website, you can use the pitch page as its own webpage. Remember that the keywords you use should be those you know potential buyers are going to use, so that you get the right traffic and so that your pages retain top ranking on search engines.
You can also talk to other website owners, e-book authors and moderators of forums so that you can exchange or buy links and thus boost visibility even further. This will make even more people want to buy your product. Viral marketing can be very effective in that people will see interesting copy as a first taste of your work. If you are someone who is writing an e-book for the first time, you can show readers how you write by providing free samples of your reading that they're going to enjoy. Encourage readers to share and keep your work, so that your reputation continues to build.
Keep the Content Relevant and High Quality
With viral marketing, your efforts will be more successful and will reap greater profits for you if you try to attract the right audience. Visit various websites and forums where you may find users interested in your e-book or where topics similar or related to your content are discussed. First post and reply in forums, and then use your signature line to post links that will take people to your page or site. Answer any questions people may have about your e-book, including how it was created and marketed.
Asking experts to review your e-book makes your e-book much more credible and will help keep it visible, too. Therefore, invite consultants, companies and authors to review your work by giving them a free copy and asking them to review it. You can also give them a link to your page or site. There are many free review sites on the Internet available to you. In addition, having affiliates may also greatly increase the visibility of your e-book. If you offer high commissions for those who sell your e-books, this will boost sales markedly. In addition, creating and marketing your e-book may have you writing articles in relation to your topic elsewhere, so that people will become interested and want to go check out your e-book for themselves.
As compared to advertising in other forms, advertisements placed in ezines, which can often be in the form of newsletters that are sent online, not only allows the marketers to communicate faster with their target audience, but also in a way that is less expensive. The subscribers, whose number is in millions, read thousands of ezines on the Internet. So, ezines are among the most powerful marketing tools.
Ezines can be marketed very effectively, by making use of viral marketing methodology. Tutorials, tips, news and other such information that could be of value, if provided in the ezines, can lead to subscribers forwarding these to friends, family members or even business associates.
Graphics and other applications that technology has made available, have helped transform ezines from their earlier, text-only avatar, which was lack-luster. Publishing of ezines is, therefore, much different from the years gone by, when these were mainly published by amateurs. The quality of content has also undergone vast improvements from the initial stages.
Ezines can, in this manner, advertise the companies? products and services, potentially, to millions of readers, by communicating their web-address to the readers, even if any text or banner advertisements are not placed inside the ezine.
The following can assist in promoting the ezine through viral advertisement and marketing:
1. After a topic has been selected, websites containing information related to it can be located online through the various search engines, as well as through appropriate offline resources.
2. Along with information collection, any websites offering resources for free, for assisting with locating useful data related to the topic, should also be carefully made a note of and, later on, the URLs or links to the URLs should be provided in the article.
3. Besides providing free resources, the content should be written in a style that is interesting enough and the material should be organized in a systematic manner. For this, as mentioned before, carrying out thorough research, online as well as offline, is vital. Additionally, care has to be taken while choosing a topic and it should be of interest to the target audience.
4. Subtlety has to be applied while promoting services or products through an ezine. The ezine should contain some genuine information that is likely to be of value to the readers, instead of being mainly comprised of material that can only be described as sales copy. This kind of viral marketing and advertising is distinct from trying to achieve similar purposes through marketing campaigns based on email as the major tool.
5. The company's web address, as well as relevant email addresses, should be provided in a resource box, pasted towards the end of the ezine.
6. It is best not to publish material that has been freshly written, but to have the writer re-edit it, some time after he or she has finished writing, if an editor is not immediately available for making the necessary improvements. Laying emphasis on quality can dramatically improve the chances of an ezine being passed on repeatedly, by the subscribers and to those whom they pass it on.
The ezines, if these have contents that include information of value to the target audience, are passed on at a pace that is much faster than ?word of mouth? publicity. Some have chosen to term this as ?word of mouse? advertising, as the computer mouse is used for forwarding the ezines. The geographical reach of this kind of advertising can also be farther reaching, obviously, than many other forms of advertising that have traditionally been in use.
Promotional tools and techniques that form part of viral marketing have been made good use of by many marketers, through ezines as well. These include securing referrals from subscribers, in return for which they are offered incentives. Some companies conduct contests, etc., wherein the chances of winning can often be improved by providing the contact details of those who are likely to be interested in the ezine or in the services or products offered to consumers by the company. The details of the contest and means for participation are often included in the ezines or on the companies? websites, on the page where the subscription details for the ezine are provided.
If the company has an affiliate program, all affiliates should also be provided with copies of the ezine.
Both Kevin Sinclair & Brad Lessard are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Kevin Sinclair has sinced written about articles on various topics from self improvement and motivation, Personal Development Plan and Ezines And Newsletters. Kevin Sinclair is the publisher and editor of , a site that provides reviews on products and services relating to how to succeed in you. Kevin Sinclair's top article generates over 450000 views. to your Favourites.
Brad Lessard has sinced written about articles on various topics from Online Marketing, Internet Marketing and E Books. When looking for more information and resources related to marketing Private Label and Master Resell Rights Products, viral marketing, e-book marketing, internet marketing resources and ecommerce, visit. Brad Lessard's top article generates over 22200 views. to your Favourites.