The Nintendo Wii has gained notoriety since its launching in the four key markets in December of 2006. The concept of the Wii was first spoken of during the E3 press conference in 2004. Later, it was unveiled at the 2005 E3 when Satoru Iwata showed a prototype of the controller at the Tokyo Game Show in 2005.

Since it was first made available in the states in November of 2006 the Nintendo Wii sports bundle is selling like pancakes. Kids and adults alike are raving about how cool the Nintendo Wii Sports Bundle is. During its debut in the 2006 E3, Nintendo Wii won the Best Hardware and Best of Show Awards from the Game Critics Awards. Every reputable gaming magazine is also hailing the Wii as the game console breakthrough. The Wii even got an Emmy from The National Academy of Television Arts and Sciences for Game Controller Innovation.

What makes Wii So Popular? This is a question begging to be answered by the gaming marketing companies of the competition. Why is Wii so incredibly popular? We need to ask ourselves what does Wii have that PS3 and XBOX360 ain't got? What drives the loyal Wii fan base?

The media has been whining about how our kids are getting unhealthier by the day, due to technology (i.e. video games) so Nintendo came up with the revolutionary gaming console that is Nintendo Wii. Inadvertently it seems that aside from addressing the dilemma of our kids becoming couch potatoes Nintendo Wii has provided interactive gaming that makes the player feel like he or she is really in the game.

The Nintendo Wii Sports Bundle is the main motivating factor for the rise of this phenomenon. When you purchase the Wii console it comes with 5 cool sports games. The neat thing is that you can really express yourself when you play with the Wii console.

Should Nintendo unbundle Wii Sports? Marketing analysts think it would be best for sales. Why you may ask? It is reasonable to assume that if you break the Nintendo Wii sports bundle up than the price of the console can be lowered to make it "more affordable". Marketing predictions indicate that the Nintendo Wii Sports bundle sales are heading for a decline but if it is unbundled then it would grow strong again by 2009.

First of all Wii's popularity is due to the fact that it is being sold as a bundle. Second, how can the Nintendo Wii Sports Bundle be heading into decline when, even as we speak, Nintendo is scrambling to fill in all the orders. The demand is exceeding the available supply albeit the 1.8 million consoles Nintendo is shelling out a month.

Finally, Nintendo Wii Sports bundle is not just popular with the kids, grandma loves her Wii also. Wii fans are saying that after their purchase they just don't find the need to buy any other games. So why change a popular game when people are perfectly happy with the Nintendo Wii sports Bundle just as it is?