On the bank of Iceland's world-famous Blue Lagoon, the Nokia 5500 Sport leaped into the world arena, displaying its sleek, sporty design with an athletic lifestyle appeal. The Nokia 5500 Sport features all the technology that every active-minded consumer needs, and is specially designed to withstand the daily rigours of work and work-out.

"The Nokia 5500 Sport combines the passion and spirit of sports with the latest in mobile communications. It's an ideal companion for an active, urban lifestyle," says Heikki Norta, Senior Vice President, Mobile Phones, Nokia. "There is a very sizeable audience of consumers who demand sport-inspired products, even if they are not professional athletes themselves. The Nokia 5500 Sport offers these consumers a mobile phone suited to their specific needs - during a jog in the park, a day at the beach and even that dress-to-impress first date."

A mode to match your mood

A single button serves to activate three dedicated "modes" - a phone mode to stay in touch, the music mode to unwind or power-up, and the sports mode to help you break a sweat. The Nokia 5500 Sport also offers "text-to-speech" technology. Don't take your eyes off the track or that magazine, just tap the Nokia 5500 Sport and the message is read out to you. In sports mode, the Nokia 5500 Sport reads the status of your workout, allowing you to stay focused on the task, or the excercise, at hand.

When music is on your mind, the Nokia 5500 Sport gives you a jump start. Supporting a multitude of different digital music formats and memory cards of up to 1GB (microSD), the Nokia 5500 Sport can hold approximately 750 songs. With your music collection in hand, every activity has its own soundtrack!

Switched into sports mode, the Nokia 5500 Sport helps you keep track of work or your work-out. The integrated pedometer feature serves to monitor distance walked or calories burnt -during a busy day in the city or that breathtaking cardio session. For extra durability, the Nokia 5500 Sport features an ergonomic stainless steel casing, complemented by a splash and dust resistant shell and rubber grips.The sleek Nokia 5500 Sport is engineered with materials used in the latest high performance running shoes which make it look good on and off the court.

The triband Nokia 5500 Sport (GSM 900/1800/1900) is scheduled to sprint into stores during the summer (3rd quarter) of 2006 and is expected to retail for around 300 EUR before taxes and subsidies.