The six largest publishers in the world, all based in New York (five owned by foreign corporations), tightly controls the traditional world of retail bookselling. They pay an enormous price for prime retail space for all their titles. Space that is not only cost prohibitive, but space that also carries a huge financial risk for the successful Independent author.
Even if that retail shelf space was within the marketing budget of most Independent publishers or authors, the risk in returned product, shipping and handling charges, advertising allowances, and other assorted fees could bankrupt even the savviest small company.
Marketing is about finding ways to reach your audience with minimal cost and maximum exposure. Finding readers interested in your book is the essence of marketing. Why then would any Independent author concentrate on scratching out even the tiniest of space in the traditional world of bookselling?
The key for the Independent author to reach a global audience is to become a part of a growing movement, developing a community that will provide an online platform to market books and authors. A place where a global audience can easily find books not found in the typical neighborhood bookstore.
The only way to successfully market Independent titles to readers on a global scale is via the Internet with the creation of a single location for these books. The creation of an Independent marketplace on the web would substantially increase the exposure, availability, and eventual sales of these books worldwide.
I'm a 25-year veteran of New York publishing who became tired of the old model for bookselling. I love books, admire writers, and felt there had to be a better way to introduce new writers to readers. My goal is to help create a marketplace for Independent titles. Anyone involved with the Independent author marketplace cannot help but recognize the enormous opportunity for marketing and selling these titles to readers worldwide.
When I began speaking to writing groups and at writing seminars I quickly realized that an opportunity existed for the sale of Independent books. If an online marketplace could be developed that would present those titles and their authors in the right format to readers around the globe, the chances for success would increase substantially. An online platform representing a million Independently published titles would be an enormous advantage for the consumer, not to mention the author and small publisher.
Traditional publishers send authors on book tours to meet their audience and hopefully create a personal connection. Without the benefit of a book tour an Independent author can do the same by utilizing inexpensive audio and video. This would be the single most cost effective way for the Independent author to expand their readership. The technology exists, we just need to take advantage of the opportunities.
Let us join together to change the face of publishing and become a part of the new wave in Independent publishing; we will establish a voice for the Independent author.
There is an old saying: Time is money.
What difference is there between an employee who is paid by the hour and the employee working for a salary? The only difference is the unit of time.
The amount of time you work--whether it is an hour, a week, two weeks, or a year--the unit of time determines the amount you are paid.
The truth is, time is not equal to money. Time is far more valuable than money because time comes to us with an inflexible limit.
It doesn't matter where you live or who you are. It doesn't matter what you can do. You have 24 hours each day, just as everyone else has 24 hours each day. It doesn't matter how much you earn per hour. It doesn't matter how high your salary is. It doesn't matter if you lose your job, or get a raise. However your income is measured by time, you have only 24 hours each day, 365 days each year.
In the Cash Flow Quadrant, Robert Kiyosaki explains the mindset difference between employees and entrepreneurs. I was intrigued by the difference.
In Kiyosaki's system, people are divided into four quadrants: employees, self-employed, business owners, and investors.
Employees and Self-Employed are on the left side of the quadrant, and Business Owners and Investors are on the right side of the quadrant. What is the primary mindset shift which allows someone to move from the Employee/Self-Employed side of the quadrant to the Business Owner/Investor side of the quadrant?
In other words, how does someone begin to think with the mind of an entrepreneur?
First of all, the change in mindset requires that you separate time from money. anytime you trade time for money, whether you do it as an employee or as a self-employed person, you are not made the mindset shift of an entrepreneur that will allow you to move to the right side of the Cash Flow Quadrant.
The commmon characteristic of employees and self-employed people is that both types of people trade their time for money. This means that the amount of money you can earn is always limited by time. It doesn't matter how much your earn for any unit of time, your time is always limited, and so the money you can earn is always limited by time.
As a result, no matter how much you get paid per unit of time, your income will always be limited by time.
When you take time out of the equation, money is potentially unlimited.
Both Jerry D. Simmons & Kalinda Rose Stevenson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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