When someone visits a website with Pay Per Play code embedded in it, a 5-second audio ad is played. When the ad is played you get a commission. It's as simple as that.
You are probably familiar with "Pay Per Click," or "PPC," where a webmaster is paid every time a visitor clicks on an ad on his site. Pay Per Play is similar, but the webmaster is paid for the times an audio ad is played for the website visitor, regardless of whether the visitor clicks on an ad or not.
One of the main advantages of Pay Per Play is that it does not take up any "screen space" or "virtual real estate." In other words, you do not have any design issues or "trying to fit it in somewhere". The ad is purely audio, and there are no visual elements to add to your site.
This also means that visitors will not be led off your site in the way they are with PPC (Pay Per Click) advertising. There is no link for them to click on. You are paid when they audio is played.
There is, however, a "Key to Page" option, where a visitor would be told to press a certain key on his keyboard in order to get more information. If you decide to run these types of ads on your site (it is optional), you will be paid when a person "keys" to the advertiser's website.
Pay Per Play, or PPP, is powered by a company called Voice2Page.
To set up Pay Per Play ads, once you have registered (which is very fast and also is free), all you need to do is to place the code on the webpage or pages that you want the ads to play on. You can choose to prevent ads from playing on selected pages, choose to play the ads only on a certain page, or choose to place the ad code on each web page.
One thing I like about Pay Per Play is that they do now allow sleazy or questionable ads. They will also not play ads on websites with pornographic, illegal, or hate content.
The ads they play are five seconds long. Per survey, five seconds is long enough to leave an impression about the product, but short enough so as not to annoy one. Testing has also indicated that ads of this length do not drive visitors away. There is also the option of placing 30-second ads on certain pages, if you choose to do this. This ads of course pay more.
Why is Pay Per Play such a big deal?
Per marketing trends, the Internet is starting to replace radio and TV to a marked degree. Radio and TV advertising are not as effective as they once were. We see this when we see Internet TV and Internet "radio stations." Also, more and more people use their MP3 player, iPod, or cell phone to play their custom music. So Radio Advertising is not as effective as it once was.
Larger advertising companies have begun to realize this, and thus there is a trend toward moving the main advertising media to the Internet.
Why do I consider that Pay Per Play might be a sleeping giant?
Pay Per Play is just starting up. They have started running their ads but they are still largely "on the runway." They are very much in beta, and there are certain steps that still need to be taken before the full potential of the program can be unleashed.
Pay Per Play is a completely new form of marketing. But regardless of anything, their start-up statistics are certainly impressive. It is still in its "beginning stages." And with these beginning stages comes of course the inevitable - controversy! So you will find plenty of online criticism of Pay Per Play, just as you will find people applauding it.
Personally I think the fact that its beginning stages could be to your advantage. This is due to the following reasons:
1. In addition to commissions for running straight Pay Per Play advertising, there is also a fantastic referral program.
If you sign someone else up to run Pay Per Play ads, you will receive a commission on all the ads played on their sites in the future. And if that person signs someone else up, you will receive a commission on that person's ads as well. It is basically a three-tier referral program.
In other words, you could wind up with a lifetime residual income just by signing people up to join the program.
This referral program will not always be open. When it closes, people will only be able to sign up as ad publishers but they will not be eligible to sign up as referrers who can earn commissions by signing up other webmasters.
That means it is a good idea to sign up now.
Remember, the percentage you get paid is a percentage of what the advertiser pays for an ad to play. It is not a percentage of what your referral receives.
Currently, the commission structure is as follows:
Ads played on your own sites: 25% Ads played on your referral's sites: 5% Ads played on your referral's referral's sites: 5%
2. They also give commissions on signing people up to have their own ads played on other websites. In other words, you can refer people to advertise with this program and generate commissions on that as well.
3. It is free to sign up with Pay Per Play, and it only takes a couple of minutes. So factually there is no risk involved.
4. One of the reasons that Pay Per Play has not yet taken off to its full potential is because there are a lot more webmasters who have signed up to run the ads, than there are ad publishers. This is because the referral program has been quite popular amongst people like ourselves!
Voice2Page (the company that runs Pay Per Play) and its affiliates are currently recruiting new ad publishers.
A major accomplishment in this direction was getting the recent BPA Audit completed. Getting this completed takes the brakes off of recruiting additional advertisers.
5. I did a calculation recently with my own Pay Per Play account. In a given period of time I earned about $14.00. Not very impressive, right? So then why am I promoting this?
Well, in that period of time, my referral's ads played about once for every twenty page impressions. In other words, if Pay Per Play would be at its full potential, with as many ads as there are advertisers, my commission would be about 20 times as much for that period of time ($280). This is just commissions I would earn for ads which play on other people's websites. But there is more to it - it only reflects the traffic on websites where the Pay Per Play code has already been embedded. Many webmasters (including my own referrals), have not yet placed the PPP code on their sites.
So what if, a few months or a year from now, Pay Per Play does take off? What if it even begins to replace Adsense, or TV Advertising? At that point we might find numerous companies wanting to participate in the program (which is far less expensive for them, than other advertising methods).
That would mean that anyone who thought fast at the beginning of the program will be duly rewarded.
What if you sign up 50 webmasters for the program? Depending on the traffic their sites get, you could theoretically wind up with hundreds or thousands of dollars per month in commissions, just from the ads played on their sites.
Of course there is always the possibility that Pay Per Play never becomes what we hope it will be. And if we take the trouble of spending a few minutes signing up and promoting it now, we might kick ourselves later for wasting that 20 minutes.
But then again, what if it does take off. What if it becomes the new Adsense? Well, if that happens, I think those of us who didn't risk wasting those two to twenty minutes will be kicking ourselves a lot harder.
The fact is that Pay Per Play looks like it could become really big. If it does, those who got in early can consider themselves lucky. And if it doesn't, nothing is lost, as never cost anything to begin with.
Saving Money On The Swimming Pool
Jeff and his wife loved the idea of having a built-in swimming pool behind the house. It seemed like a great way to improve the house and a great way to relax on hot summer afternoons. They were going almost every week to the sports complex to use the pool there for $7 each, so they would be saving money on that too. They agreed with their logic.
The first quote they got was for $48,000, including all the tile work around it and the finishing touches. But they were smart enough to get two more quotes. The next one was close to the first. They finally found a company that would do it for $40,000.
Refinancing the house, they pulled out $40,000 in equity and had the pool put in. They did spend another $2,000 for the extras that they wanted, but over all they were very happy with the way it turned out. That first summer they used it almost every night for two months. The second summer, they used it less often, and grew a little bit tired of the work it involved. There was chlorine monitoring, filters to changes, leaves that needed to be cleaned out.
Jeff did most of the work himself to keep the cost down. Still, it cost them over $800 per year for heating, treating and caring for the pool. The thrill was gone by the fourth year, when they realized they had used the pool just eight times that summer. To save money, they stopped heating it when they weren't using it, but this meant that it was difficult to use spontaneously (it takes a long time to warm up a swimming pool).
After five years, Jeff got a new job and they had to move. Cleaning and repairing the pool cost $1,000, but it seemed necessary to get the house ready to sell. That, along with the $4,000 in annual costs over the years, added up to $5,000 for the time they had the pool. Then there was the $14,000 in interest they paid over the five years on the money they borrowed to put the pool in (7% annual interest). His wife was a bit shocked when Jeff showed her that it had cost them $19,000 for the use of the pool for the last five years.
They were also disappointed to learn that the pool didn't add as much to the value of the home as they had hoped. People like pools, but a $40,000 pool doesn't necessarily make them willing to pay $40,000 more for a house. Their real estate agent figured that the swimming pool added about $20,000 to the market value of their home. Sure enough, their home sold for just about $20,000 more than a similar one down the street that didn't have a pool.
Reflecting back on their "dream pool" Jeff started to wonder. Sitting in their new home, he took out a pen and a piece of paper, and started to add up the times they and their friends had been swimming in it. He figured the pool was actually used for a total of just 400 hours during those five years. Adding up the costs to maintain the pool ($4,000), the repair costs ($1,000), the interest costs ($14,000), and the capital loss ($20,000), and the extras they bought ($2,000), he arrived at $41,000. He divided that by 400 hours.
"$102 per hour," he explained to his wife. That is what the use of the pool had cost them. And they thought they were saving money by not paying $7 each to use the pool at the gym. Looked at another way, they could have gone to the gym every week and paid for a week-long vacation to Hawaii every year for less than what they had spent. But looking at it that way was too depressing, especially when Jeff thought about the time he had spent cleaning and caring for that pool.
This is an example of why saving money doesn't just require good shopping skills. It also requires a good look at the true cost of the things we buy and do, and an honest assessment of whether they are worth it. There are usually cheaper alternatives that are just as satisfying.
Both Anna Williams & Steve Gillman are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Anna Williams has sinced written about articles on various topics from Environment, Health and Internet Marketing. This article was written by Anna Vera Williams. For furhter information, you may visit the or see Anna's blog post,. Anna Williams's top article generates over 22200 views. to your Favourites.
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