In many pay-per-click systems the only determining factor in ad placement is the maximum bid price. In those systems, if you are willing to pay more than a competitor then your ad will be placed above theirs. Google AdWords does not work that way and places your ad based on performance.
One of the criteria used by AdWords to determine the placement and cost of advertisements is the historical Click Through Rate (CTR). CTR is determined by how often your ads are clicked in relation to how often they are shown. Ads with a higher CTR get higher placement and a lower ad cost.
AdWords keeps a historical record of your individual keywords, phrases, and groups beginning the first time that you begin using the system. This can be a challenge for new internet marketers.
When you open your Google AdWords account you will have an absolute ZERO historical click through rate. The competition that has been using AdWords is leaps and bounds ahead of you and will be getting prime ad placement while you are at the bottom of the totem pole. Most people only look through the first page or 2 of a search and if your ad is on page 3 they will not see it. This might seem like a ?lose-lose? situation, but don't worry, we are going to show you how to turn that around.
Keyword Macros
Keyword macros are a feature of Google AdWords that allow you to create dynamic ad copy. This feature allows your ad to display the user's exact search phrase as your ad headline.
To use the Keyword Macro feature all that is needed is a little syntax:
{KeyWord:alternate headline}
Using this syntax in your AdWords campaign will display the user's search as your headline. Google AdWords allows only 25 characters as a headline however and if the search exceeds this limit your alternate headline will be displayed.
If you notice in the syntax above the K and W are in capital letters. Doing this will cause the user's search to not only become your headline but the first letter of each word will be capitalized. This will make your ad stand out from those who do not use this macro.
Finally, using this macro will cause your headline to be shown in bold type, yet another way to make your ad stand out from the rest.
How does all of this help build a historical CTR? Using keyword macros will result in much higher click through rates than standard headlines. This is the fastest way to build historical CTR. If you keep your CTR high your ad will enjoy better placement and you will enjoy lower ad costs.
This means the difference between an online business that barely pulls its own wait and one that can allow you to retire early.
Think about it. The lifeblood of an internet business is targeted traffic.
Without it you can't sell to anyone, because no one will ever see your site.
Don't you want to maximize the number of targeted visitors that come through your site while minimizing cost and getting better placement? That's what this article is going to show you. So let's get started?
Make tightly target ad groups with extremely small keyword lists.
This allows you to use the specific keyword people type in within the text of your ad. Ads that use the exact keyword your customer types in will pull in massively higher click throughs than ads that don't. While it's more time consuming to write up specific ads for each keyword, it will pay rich dividends over time. The results are easily worth the extra effort.
Always have two different versions of every ad alternating.
This is called split testing. You'll easily see which ads pull best when they compete with each other. (Be sure you modify your campaign settings to display ads evenly and as quickly as possible-- this will help you implement testing faster.) After a fair amount of impressions (200+) you can easily pick out the lower converting ad. Delete it and write a new one, trying to out-do the higher converting ad. This is an easy process, which will constantly improving your CTR. Your competitors likely don't take the time to split test. You will fly past them in a short amount of time with this strategy.
How to structure your ad for maximum results. Here's how it's done. The first line should contain the exact keyword the person typed in to the search engine.
The second line should contain a benefit your product/service will give them.
The third line says what the product is, and if possible include the keyword in this line as well.
This process first grabs attention by giving people the exact words they typed in, then entices them with a benefit, and finally tells them what the product is. Pretty simple, yet very effective.
By utilizing the steps outlined in this article, you're guaranteed to quickly and easily increase your CTR by leaps and bounds. But remember, you need to consistently split test new ad combinations. This continuing evolution will soon make you invincible to your competition. Get started now and you'll see results sooner than you think.
You must find a good niche in internet marketing, check the stats. Type your seed keyword for that niche into a keyword tool to find out how many searches it gets every month. It's best to stay over 10,000 searches. (Obviously, the more the better.)
You then need to check to see if it's overly competitive. Go to Google, Yahoo!, and MSN search engines. Type into the search in quotes ?your seed keyword?. On the sidebar there should be a total number of search results.
With Google, it's best to stay under 1,000,000 results. With Yahoo!, under 500,000. And with MSN, under 300,000. This will keep your competition at a minimum, and obviously, the less the better with these numbers. These figures are what I go by; however, you will get different recommendations from different internet marketers.
Once you find a niche that fits into the above criteria, type the keyword into Google and scan through the websites that come up. See what other people are selling, if there are people selling at all. You may find that there is so much free information, that it would be practically impossible to sell anything in it.
Both Frank Rumbauskas & Gerald Mason are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Frank Rumbauskas has sinced written about articles on various topics from Adwords, Strategic Planning and Adwords. Frank Rumbauskas is a New York Times bestselling author and a Google-Certified AdWords Professional. He has created several highly successful businesses using AdWords alone. To download 10 chapters of Frank's AdWords system and get his free AdWords Tips n. Frank Rumbauskas's top article generates over 33100 views. to your Favourites.
Gerald Mason has sinced written about articles on various topics from Dogs, Gardening and Adwords. Download Free Advertising Secrets Books: . Gerald Mason's top article generates over 40500 views. to your Favourites.