Take an honest look at your auction titles. Are they a little on the bland side, or do they inform readers about the item in exciting terms? You want to convince buyers to click on your auction without annoying them. Filling a title with excessive punctuation and special characters with no purpose other than to attract attention often backfires. Some Ebay auction titles are so full of gibberish that it's hard to tell exactly what is being offered for sale. If a buyer finds your auction titles obnoxious, for more details visit to www.auction-professional.com they will go with a more readable auction title from a competitor. It would be a shame to lose business just because your auction titles were too boring or too outlandish.
Do a search for completed auctions for items like the ones you sell. Look at the auction titles for inspiration. You will likely find that most of the high winners were well-written, and included specific item details. If your item is a brand name, say so in the title. If it's new and has never been used or worn, put that in the title as well. Details make the difference between buyers clicking on your item or someone else's.
Don't assume that all potential buyers will search for an item's proper spelling. Typos happen all the time. There are tools you can use, such as the free web site Fatfingers.Com, which reveal the most common misspellings of Ebay search terms. You might want to drop one or two of these in your auction title, just in case. (Incidentally, you can also use misspelled searches to find low-cost items to buy and resell. Typos in titles reduce the number of bids on items, which you can use to your advantage.)
Alternate spellings should also be utilized. For example, if you're selling a computer on Ebay, you might state that it has a 40 gig hard drive, a 40GB HD, a 40GB disk, and so on. Try to think of terms that a buyer would actually search for, and use more than one of them.
How does one write a title so terrible that Ebay would actually remove the auction? By keyword stuffing. This involves stuffing a title with dozens of keywords that will show up often in searches, but which have no relevance to the actual item. For example, a seller wants to sell a Dallas Cowboys football jersey. In the auction title, for more details visit to www.mining-auction-gold.com the seller also lists the names of twenty other pro football teams, knowing that their auction will turn up in more searches because of it. However, buyers who search for a Green Bay Packers jersey will be frustrated when they come across the keyword-stuffed listing and find that it's not what they were looking for. Hence, keyword stuffing is a bad idea. And it can get your account suspended.
Auction titles are the very first layer of marketing your goods on Ebay. Of course, your superior item quality and outstanding customer service will keep customers coming back for more, but you need great titles to attract them in the first place.
The ‘Few Dollars More' Strategy.
Here's something you might not have thought of. If you set your auction's starting price to what you would usually charge for Buy it Now, while setting the Buy it Now price a few dollars above, you can make a profit by setting off an interesting psychological reaction in the buyer's mind.
Here's what they'll think. They want the item, but why should they bother bidding for it? After all, they could use Buy it Now for just a few dollars more, and be sure of getting it! Doing things this way makes the value of the Buy it Now option extra clear to the buyer, and makes them more willing to pay extra for the privilege.
The ‘One Dollar Less' Strategy.
This is simple, but requires you to keep an eagle eye on your competition. As soon as they start a Buy it Now auction for an item you stock, start an auction for one of those items yourself. Match the title closely, but price your item one dollar less than theirs. This will mean that your auctions will sit together in the search results, and who's going to see both and go for the one that's a dollar more expensive?
The ‘Free Shipping' Strategy.
Buyers really hate paying for shipping. With Buy it Now, you might find it easier to incorporate the shipping cost into the main price of the item, and then write “free shipping” in the auction's title. You'd be surprised how many buyers would prefer to pay one price including shipping for the auction, instead of having shipping added on at the checkout. Again, this is psychological: they pay the same at the end, but it doesn't feel like they've paid an unnecessary ‘extra' cost for Internet shopping.
The ‘Go for It' Strategy.
If you'd like a slightly more risky strategy, try this. List your item for the maximum duration (ten days), starting the listing on a Thursday so it goes across two weekends and finishes on a Sunday. Set the starting price to the minimum (one cent).
What you're trying to do here is give bidders as long as possible to discover your auction, so that they push the price up themselves. Pay for a few upgrades like bold and highlight, to give them a helping hand. If you do this right, you can make a much bigger profit than you would have with any Buy it Now price, especially with a medium or high value item.
Since running your auction for longer means that more people see it, you should always take the longest duration of ten days, right? Not always. In the next email, we'll talk about how long your eBay auction should run for.
Both Sarita Ojha & Upinder Singh Negi3 are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.