Whether an online business is delivering digital or physical products, finding a shopping cart system comprehensive enough to meet big business demands on a small business budget has been a constant challenge. Shopping Carts that fully integrate search engine optimization, inventory control, contact management and comprehensive tracking and management logs are out of reach for small business budgets. Business owners have been forced to choose between making a heavy initial investment or creating ad-hoc shopping cart solutions from less costly components which can be time-consuming and prone to errors. The launch of Shopping Cart Manager 2.02 eliminates the dilemma. This latest plug-in for the MemberSpeed.com program delivers full shopping cart functionality with the ease-of-use that MemberSpeed is known for. “Don’t let the term plug-in fool you, this is a powerful system." says MemberSpeed Inc. co-founder and spokesperson Jeremy Gislason, “Our goal is to create the ultimate stress free shopping cart for MemberSpeed customers." Shopping Cart Manager 2.02 has been tested extensively but is still undergoing enhancements based on user-feedback. The current price simply reflects the beta status of the program. The program is sold exclusively as a plug-in to owners of the core MemberSpeed product. Memberspeed is a cutting edge membership site software and content management system developed specifically for business and marketing. It is guaranteed to give internet business owners total and effortless control of all online business needs. Built from the ground up to help business owners increase sales, build your brand and community, the use of strategic and infinitely useful marketing led plugins makes MemberSpeed scalable, and designed to grow with the needs of any size business. “As with all of our MemberSpeed membership site software and plug-ins, the stress free Shopping Cart Manager is designed to meet the needs of all users from novice to expert," says Gislason, “All you need to do is enter your data and you’ll be ready to publish." The user support available with Memberspeed is unprecedented and includes a private blog, private owner’s forum, training videos, manuals & guides and membership marketing advice. Users are able upload and install the software themselves or take advantage of a highly responsive tech support team to handle any level of setup or installation for them. Video help guides are being developed and will be available to ensure the process of setting up and maintaining the shopping cart is a stress free experience for all users.
As more and more merchants move online, it becomes an increasing challenge to stand out from the pack. While price may influence a shopper's choice, it's usually not the deciding factor: most buyers would prefer to pay a bit more for an item they feel safe buying, than to spend less and worry they're throwing their money away.
That's why, as an online retailer, creating a safe and stress-free environment for your shoppers should be a top priority. With internet scams and identity fraud to worry about, most online buyers turn to merchants they recognize and trust. If customers don't feel secure spending their money with you, they'll move on to another auction or website where they do feel comfortable.
Suspicious Minds
According to Steve Woda, of http://BuySafe.com, ?About fifty percent of people who surf online don't buy online, and the number one reason is because they don't trust something about the transaction?the merchant, the process, the payment method. Whatever it is, it's always about trust.? There are numerous steps you can take to convey credibility to buyers and build their confidence in you:
? Professional Image. Your website or auction listing's appearance creates a strong impression before customers read a single word. Make sure the message you're sending is the one you want to be sending. Sloppy errors and misspelled words signal customers they aren't dealing with a serious businessperson.
? Build Your Ratings. Your merchant ratings and feedback ratings go a long way towards assuring shoppers that, should they purchase from you, their products will arrive and be in good condition.
? Good Customer Service. Promptly returned phone calls and email inquiries, and thorough, courteous communications demonstrate to buyers that you're a genuine, reliable merchant who will provide them good service.
? Third-party Solutions. This is one of the strongest signals you can send that your business is legitimate and trustworthy.
o Seals from companies like the Better Business Bureau, SquareTrade, and BuySafe tell customers your business has passed inspection and been approved by trusted third parties. BuySafe will even guarantee your transactions, so your buyers can shop risk-free.
o Verisign and GeoTrust SSL certificates let your buyers know their personal information is encrypted. Other third-party solutions are available, like HackerSafe which scans your site for vulnerabilities, and TRUSTe which examines your privacy policies. Making PayPal available as a payment option also tells buyers you've been through a very thorough verification process.
There's more than enough data to prove that employing any of these solutions can significantly increase your conversion rate. When buyers trust you, they're much quicker to spend money with you. Says Woda, ?I do recommend merchants? deal with buyer uncertainties by leveraging as many of these things as they possibly can. It's all about distinguishing [yourself] as professional, legitimate, and credible.?
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Khaled Makkawirelang has sinced written about articles on various topics from Entrepreneurship, Web Development. For more information on stress free Shopping Cart Manager, membership sites, membership site software and their applications in Web 2.0, or the