If you don't have a list, it's time for you to change your strategy. No matter how much you like the idea of making direct sales and ignoring repeat buyers, you should not let your visceral preferences override your willingness to make good businesses decisions. And without question, this is a good business decision.
You can start an email list by purchasing an autoresponder account. I personally suggest that you create an account with Aweber; however, there are other autoresponder services available at comparable prices, too, such as GetResponse.
Once you sign up for an autoresponder service, you will want to create several introductory emails. If you plan to send out an Internet marketing newsletter, you may want to include all archived editions of the newsletter in the first wave of autoresponder messages.
Once you have loaded a few introductory messages into your autoresponder series (and have set appropriate times between sending dates), you will want to start working on an opt-in page or "squeeze page" for your website.
Your "squeeze page" should be simple and should consist of the following items: 1) an opt-in form, which you can generate through your autoresponder service; 2) a basic description of your newsletter; and 3) a call to action that clearly explains why visitors should sign up.
Once your squeeze page is complete, you can use the full power of your marketing arsenal to drive traffic to it. Your goal here should be to get people who would otherwise be one time visitors or buyers to instead sign up for your list. Use article marketing, search engine optimization, blogging, etc. to pull in visitors and get them to join.
Once you start to fill up your list, you will want to think of some of the ways in which you can market to these visitors. You will want to avoid looking like one of those list owners who uses his list exclusively to sell products; however, at the same time, you will want to make sure that you try to sell something at least once each month.
Remember, email marketing does not have to be used exclusively or your own products. You can also become an affiliate for major product launches (or already existing products) and then market them to your list members, too. All in all, creating a list and providing it with high-quality content will give you a far greater chance of making more money from each visitor.
So follow the advice above. Start by signing up for an autoresponder service. After that, create your opt-in forum, place it on your squeeze-page. Then, fill your autoresponder with good content. And last, start driving traffic to it through any means you know of.
Do you want to know more about email marketing? Gaining knowledge of any type is always a good thing. Education, whether it is formal or informal education, is the key to self-improvement and professional advancement. In this day and age, whether you work for yourself or for someone else, if you know more about the topic than the next guy, you'll be two steps ahead of the pack and able to beat the competition.
Of course, one thing to keep in mind when learning more about this skill is that your marketing campaign needs to be directed at your target audience, the demographic of people who will do business with you. If you sold a product geared towards women for instance, then targeting men over age 50 probably isn't the best approach.
Another thing to keep in mind when learning more about email marketing is that the customs and etiquette of the Internet are very strict when it comes to unsolicited email, especially that sent out for marketing purposes. If email is unsolicited, then it is considered spam, and spamming is at the very least considered to be rude and in poor taste. Some places and under some conditions it is even illegal.
So if you know more about how to market using email as it relates to spam and unsolicited email you will do several positive things. You will avoid legal problems down the road. You will avoid offending the people who receive your email. You will keep your reputation solid and positive. And, you will avoid contributing to the cyber clutter that litters the Internet. All of these are very good things indeed.
It is easy to see that getting to know more about this marketing skill is a positive move that you can make for your own future and knowledge base. Now, how does one go about learning more about email marketing? Well, the Internet itself is a great resource tool.
Simply doing a search in one of the search engines for something like "email marketing information" or "know more about email marketing" should bring up some websites with helpful information. There are many variations to the search criteria you can use. Doing this should also help you find forums and groups of people who will share information.
Many people involved in online marketing or wanting to know more about internet marketing belong to forums and groups and are happy to share information and exchange ideas. Some places will have articles of interest, or eBooks for free or at low cost. And as with most types of self-help information, when you explore avenues of getting to know more about marketing to a email list, those avenues will often lead to other sources of information, the same way one friend tells another, and another, and so on.
If you stay persistent, then your base of information will increase, as will your internet-marketing skills. You'll get to know more about email marketing that you realized was available.
Both Mike Row & Dennis Leem are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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