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[D465]Distribution Strategy In Marketing

by Scott C. Margenau, Sco

Start with Faith in your Brand

We all have faith... in something. But "faith" and "marketing" are a pair of words you don't often see associated together.

After all what is marketing?

The American Marketing Association's new definition of marketing is as follows.

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

I would define the "creating" part as branding, and the communication and promotion of the brand as "marketing" - bygones...

The important part is to have complete faith in your marketing efforts...which first requires complete faith in your "brand image" (The image formed in a prospects mind when they interact with your brand)

Your brand image consists of key online and offline elements such as:

?Your website

?Your logo and collateral

?Your brochures and sales kits

?Your email campaigns

?Your blog

?Ads/Direct Mail

?Your presentations

?White papers/eBooks

?And much much more...

You will know when you have faith in your
brand image...it's unmistakable...because you cannot WAIT for prospects to see and interact with your brand because you KNOW they will be impressed.

Back to faith in marketing:

Times are tough, no doubt. But as competitors falter, or decide (for reasons unknown to any common logic) to STOP marketing....it is the perfect time to gain market share by continuing to marketing your brand with confidence...and of course faith. Email was reported to have a 56/1 ROI in an 08 study...see the best ROI as reported by Marketing Sherpa here: http://www.imageworksstudio.com/blog/best-marketing-roi-strategies.html

By charging forward with renewed faith in your marketing strategies, and confidence in your brand you can increase your brand awareness, build valuable impressions, and INCREASE revenue, even in a down
economy.

So have faith, be steadfast in your commitment and keep on marketing...the results will be rewarding.

Online Marketing is the water that helps grow your business. With this in mind, why do many decision makers of business development spend prolonged amounts of time evaluating proposals that can help them increase business. My theory is that it is the lack of understanding the cost of marketing their business. I am not speaking on an allotment of budget for a marketing campaign but the time and business lose for every day that the marketing does not start. In many cases, the budget for the project will stay relatively the same. The difference is that these businesses have started the race well after their competition.

It is said that time is money? If this is true then every minute your market offering is not in front of your target audience you are loosing time which means you are loosing money. You have probably heard the saying "you can pay now or pay later. The one thing that is sure, you will pay". This is true in marketing. If you decide that you do not need to market your business and you will grow it one customer at a time and wait on just word of mouth, then you are doomed to the result of slow business and run the risk of going out of business.

Say you are a retailer and your item cost $25. There are 5000 visitors per month that would come to your site if it had good ranking and your conversion ratio is 10%. For every day you choose not to market your business online and get good search engine placement you stand to loose $417. That is $152,205 per year if you decide to wait till next year to start marketing. This does not even factor in the competitive edge you are giving your competition.

Customer loyalties only apply to customers. If your competition seizes the opportunity to market and generate the customers you missed by waiting then it is harder to gain those customers than it would have been if you would have had them first.

Here is the down and dirty cost of it all. While many companies try to hold on to their budget and do not market their companies or prolong making a decision, their business is going elsewhere. Would you rather spend $1,000 or $20,000 for that matter to be positioned well in the eyes of your target market and sell your product or service or would you like to loose $152,207 a year trying to hold on to what little budget you have.

By no means am I saying to foolishly through away your budget. What I am stating is that for every minute you wait to make a decision and do not market your business, you are loosing money. I look for you to tally up the cost of marketing for your business.

The fact of the matter is that if you see a greater return on your investment then the actual marketing cost you nothing. It only cost if you do not see a return. But the truth is that if you do nothing then your decision will certainly cost you.

Article Source : Pg. 136

About Author

Both Scott C. Margenau & Jeff Beale are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Scott C. Margenau has sinced written about articles on various topics from Web Development, Internet Marketing and Web Development. Scott C. Margenau is president of ImageWorks Studio, an award-winning ,. Scott C. Margenau's top article generates over 18100 views. to your Favourites.

Jeff Beale has sinced written about articles on various topics from Marketing, SEO Search Engine Optimization and Marketing. About the Author:Jeff Beale, Jazar DezigneMarketing Solutionsjefferybeale@jazardezign.comhttp://www.jazardezign.comJeff Beale is a marketing specialist that has worked with planning and implementing marketing strategies for several businesses ranging from. Jeff Beale's top article generates over 110000 views. to your Favourites.