Print Article for : Domain Name Registration Company

Your Online Guide » Ideas for Marketing » About Branding

[D569]Domain Name Registration Company

by Rich Muir, Ric

In Internet parlance, a domain name is also known as a URL or Uniform Resource Locator. Typically, a domain name will look like this: http://www.yourcompanyname.com.au.

Getting a domain name means that you are eligible to commence business online. By having a website, you have a vehicle through which you can buy or sell products to anyone connected to the Internet, anywhere in the world. It is now becoming expected for businesses to have a domain name and a website.

It is a good idea to have at least a small website in your company name if only to guard its integrity. It's not enough to just obtain the domain name, as a challenger to the name can point to the fact that it not being used in an attempt to wrestle its ownership from you. Whether you register several other domain names, one for each area of your business, or for each of your 'brand' names, is optional, but recommended for the same reason. Grab the names before someone else does.

An important feature of owning a domain name that is the same, or as close as possible, to your company name is the ability to use that domain name as part of your company email address/addresses. This contributes greatly to the professional and business image of your company, projecting it in a credible light.

It is necessary to be selective about your domain name and company name. Over the years, legal disputes have arisen out of the use of domain names and company names that are identical to existing registered trademarks or company names.

What's more, names that could be the subject of an infringement action need not be ones that are locally registered here in Australia. Most world famous names and marks have international protection against intellectual property infringement that may be enforced against anyone in almost every country.

ASIC (Australian Securities and Investment Commission) recommends that your choice of a domain name is not identical, similar or confusingly similar to an existing business name, company name, reserved company name or registered trademark.

You can avoid legal conflict by conducting a domain name search on the Internet and a name search on an Australian domain registration website prior to reserving a company name for your business. If, after conducting a thorough search, the proposed name for your company is free for use, then go ahead and apply for it as your company name.

Should you have an existing business and find that its name has already been used by someone else for their website, it will be necessary to look for an alternative that either modifies the business name, or successfully interprets the nature of your business.

There are a number of providers on the Internet who offer domain name registration services for a fee. Sign up with any one of these providers and make sure that you renew your domain name registration regularly so as not to lose your rights over it. Your domain name is specific for your company, so no one else can use the same internet address your company has.

Before you begin registering domain names, make sure that your domain name is something readable. A jumble of letters and numbers, a nonsensical phrase or a group of industry terms are usually not good for domain names. Make sure to use actual words in your domain name. The name should be professional sounding and simple. Unless you are aiming solely for an audience in the know, industry terms can make your site disappear from the radar.

Be wary of difficult to spell words in your domain name. While you may think that it's clever to use the seven syllable term for your product, many people will see it as annoying and pretentious. It's important to be inclusive, not exclusive. While many people love learning new words and consulting the dictionary, it's not going to work well when you are registering domain names.

Since word of mouth often creates the greatest success, you need a domain name that can be easily pronounced. When customers tell their friends about your website, it's best that they can say it out loud. If it's something that can't be readily understood audibly, it might not be the best name.

Since you want company branding when you register domain names, you'll want the name to be unique and memorable. These two qualities of great domain names can make or break an online business. If you're in a crowded field, look at the domain names of the competition. See what terms they use, and then find synonyms for each term. By changing the wording while retaining the meaning, you can make your business stand apart from the masses.

A memorable name should be catchy, short and to the point. Keep the wording from being convoluted. This may take some brainstorming, as many of the easiest domain names are already taken. Domain registering can be a headache if you're having trouble finding something with some chutzpah. Keep it simple, so that people can easily remember your website.

Include a description of your business when registering domain names. Whatever product or service you offer, make it easy for web surfers to find you. If they're looking for baseball memorabilia, let them know that you have what they need by using sports memorabilia terms. Otherwise, it may seem that memorabilia is just something your business deals in on the side.

Another way to effectively brand your company when registering domain names is by using keywords. Keywords can make your website appear in the first pages of major search engines. By using keywords in your domain name, you increase your chances of customers and clients finding you on the web.

Company branding using domain registering makes your online existence more profitable. You'll find yourself making more money with less effort when your site is easy to find and remember. A great domain name speaks volumes about the quality of your business.

Article Source : Pg. 11

About Author

Both Rich Muir & Doug Milton are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Rich Muir has sinced written about articles on various topics from About Branding, Real Estate and Setting Up Company. If you would like to know more about company names and domain names, visit . Rich Muir's top article generates over 18100 views. to your Favourites.

Doug Milton has sinced written about articles on various topics from Computers and The Internet, Domains and Computers and The Internet. More information on is available at http://www.domainnamehostingblog.com/. Doug Milton's top article generates over 4400 views. to your Favourites.