Ever walked up to a really interesting poster on the wall that just grabbed your attention. The images were good, the information was overall solid, but once you were done looking at it you couldn't figure out for the life of you what company made it. They put so much of their time into making the print posters interesting that they quite literally left off the information about the company itself.
This happens far more often than it should, and every time I see it I have to shake my head at how ridiculous it is. Your brand name needs to be close to you at all times and involved in any kind of advertising you get done. You should never be creating advertising without having your brand name involved in some way, yet so many companies do just that.
The mere idea of poster printing, or really custom any kind of marketing, is centered on the principle of doing something unique with the marketing. Companies are trying to come up with something that has either never been done before, or never been done in the format that they're doing it. This leads to many innovations in the world of marketing, and it also leads to companies having their vision narrowed to one area only.
A brand name isn't necessarily unique. You've been using your brand name for years most likely, and it is just a part of who your company is. Because it isn't always going to be considered unique to you, it can easily be forgotten when that custom poster printing comes along. The mind becomes so focused on something new it forgets what it needs to do with all advertising, new or old.
The last step of any design process no matter what type of advertisement you're making is to put that logo or company name somewhere in it. Don't just shove it into the corner with a graphic so small people might not even see it. I've encountered those kind of posters as well, where it takes me five minutes to see that tiny logo in the corner. Most of the time I give up without finding anything, and I'm certainly not going to give the company any business now.
Interesting is good and sells your products but only if you pair up these interesting advertisements with a way for people to figure out who you are. The mere fact that the logo is such a basic thing is why it can be so easily overlooked and forgotten. The things you aren't expecting at all to forget are often the first things you do forget because you weren't trying to remember them.
The best advertisement in the world won't help your company at all if people don't know who made the ad to begin with.
When I first began to speak for a living I found it difficult to remember the names of the people who hired me or those I met during refreshment break or during the chit chat session at the end of my presentation. I knew I had to do something to improve my memory. How could I continue to speak on relationships and communication and not recall the names of the people I was relating to and communicating with?
After much research, study, and practise my memory improved to the point where now people frequently ask how I am able to remember the names of so many people. Here are my secrets. Practise them and in no time you too will be able to impress others with your remarkable memory.
The most important memory technique is DESIRE. You have to really want to remember a name. Most forgetting is not the result of a poor memory, but rather the result of a lack of desire to remember in the first place. You have only ten seconds to lock a name into your memory. If you fail to lock it in within ten seconds it is gone.
Memory Techniques * Pay attention and listen carefully.
Listen carefully when someone gives you their name. Pay strict attention. If the name is unusual ask the person to spell it. Pay attention to the spelling. Use the name frequently in the conversation.
* Repetition
Repeat the name mentally five or six times after it has been given to you. This alone is often enough to lock the name into your memory bank. I have found that if I have quite a few names to recall this strategy will not work as effectively. For one or two names it works well.
* Association and Exaggeration
When a name is given, associate it with a mental image. The image you come up with should be off the wall. Research has found that the most bizarre images are the ones most easily remembered. Exaggerate the size, shape and action of the associated image. This too promotes memory retention.
Examples of this techniques in action
Annie Davis
Think of the fanny of a woman and an Avis rent a car. Now picture the fanny getting into the car with a huge Avis sign on the door.
Bill Dewar
Imagine a man covered with dollar bills digging for dew worms.
Connie Adams
Think of a woman in a striped prison uniform (CON) with a newspaper on her knee reading the help wanted ads. con + knee + ads This should be enough to give you the name when brought to mind.
As silly as these might seem, they do work. To practise this exercise go to the phone book and select names at random and try to apply this technique to the names selected. The more you practise the easier the process becomes. Pretty soon you will be able to recall names using this techniques without thinking much about it.
Both Colleen Davis & Mike Moore are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Colleen Davis has sinced written about articles on various topics from Business Cards, Brochures and Sales and Negotiation. For more information, you can visit this page on and. Colleen Davis's top article generates over 201000 views. to your Favourites.
Mike Moore has sinced written about articles on various topics from Public Relations, Brand Name and Public Relations. Mike Moore is an international speaker and writer on human potential and humor. You are invited to check out his books, tapes, special reports and manuals at